Writers and Editors (Pat McNees's blog)
RSS feed

Twitter is like a bank account

April 2, 2009

Tags: twitter, social media, PW, book promotion

Signed up for Twitter but not sure if you have time or what to 'tweet'? “Twitter is like a bank account: you have to put in more deposits than withdrawals,” says Kelly Leonard, Hachette's director of online marketing, in an interview with PW's Charlotte Abbott. “A post about my author appearing on The Today Show is a withdrawal, because it's not 100% for the community," Leonard continues. "Deposits are about direct engagement with your audience and providing valuable information that's retweeted.” Read Abbott's story in the March 30 PW: To Tweet or Not to Tweet: Promoting books in 140 characters or less.