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MediaShift: Your guide to the digital media revolution

August 31, 2010

Tags: multimedia, digital media

Since 2006 PBS MediaShift has tracked how technology and the Internet are changing our media world, which now includes weblogs, podcasts, and citizen journalism. Journalists must now master multimedia. You can learn a lot on MediaShift--see, for example, these postings:
Mediashift: Your Guide to the Digital Revolution (PBS), hosted by Mark Glaser. Check out such pieces as
Rethinking the Role of the Journalist in the Participatory Age by Alfred Hermida, 7-9-10
WikiLeaks, iPhone Incidents Show that U.S. Needs Shield Law by by Clothilde Le Coz,7-1-10
5 Across: Beyond Content Farms by Mark Glaser, 7-27-10. "Content farms or mills churn out massive amounts of content tailored to Google searches. But the approach to churning out that content varies from how-to articles (Demand Media), vertical topics (High Gear Media), hyper-local (Patch.com) and sports (Bleacher Report, SB Nation). And at some sites, writers get paid a small amount, while at others they toil for free."
Writers Explain What It's Like Toiling on the Content Farm by Corbin Hiar 7-21-10. ""I was completely aware that I was writing crap," she said. "I was like, 'I hope to God people don't read my advice on how to make gin at home because they'll probably poison themselves.' "Never trust anything you read on eHow.com," she said, referring to one of Demand Media's high-traffic websites, on which most of her clips appeared."
5 Digital PR Lessons from BP's Oil Spill Response by Ian Capstick 7-12-10. You could spend all day just reading the follow-up links on this one. How NOT to do PR for a crisis.
How to Teach Social Media in Journalism Schools (by Alfred Hermida, 8-30-10)