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The difference between marketing, publicity, and advertising

June 3, 2009

Tags: marketing, John Kremer

In an excellent audio interview on the Great Writers Book Marketing Series, John Kremer (author of 1001 Ways to Market Your Books)-- get the Sixth Edition) explains the difference between publicity, advertising, and marketing. Publicity is getting some form of media to do a story about you. (You may have to pay someone to help you (more…)