Writers and Editors (Pat McNees's blog)
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Open Sky turns bloggers into a sales force

October 1, 2010

Tags: blogs, marketing

Erick Schonfeld wrote about Open Sky for TechCrunch in April in Launch: OpenSky Wants To Turn Bloggers Into Sellers Without Sacrificing Their Souls. "While OpenSky sounds at first like an affiliate network, it isn’ (more…)

When blogs are better than traditional media

May 13, 2009

Tags: blogs

Here, on Baseline Scenario, is "a good example of how a blog can be light years better than any traditional media," wrote Anita Bartholomew in a recent e-mail. "James Kwak wrote a post in which he responded to New Yorker economist/writer James Surowiecki's (more…)

How marketers are using social media

April 23, 2009

Tags: social media marketing, blogs, Twitter

“By a long shot, Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, with Twitter leading the pack,” writes Michael A. Stelzner in Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses , a white paper you can download free as (more…)