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Can negative book reviews help sales?

March 24, 2011

Tags: publicity, book sales

The effect of negative reviews on books by well-known authors is a 15% decrease in sales, writes Nathan Ihara Is All Publicity Good Publicity? (MobyLives 3-16-11), reporting on a new study by the journal Marketing Science (PDF). “For books by relatively unknown (new) authors, however, (more…)