Writers and Editors (Pat McNees's blog)
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Your elevator speech

May 19, 2010

Tags: elevator speech, marketing

Marcia Yudkin suggests this template for your elevator speech: "I specialize in helping ___ (who?) who have ___ (what problem?) get ___ (what result?)" (from (Marcia's Mantras, a nanozine) This echoes a theme in Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable (more…)