Writers and Editors (Pat McNees's blog)
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Can negative book reviews help sales?

March 24, 2011

Tags: publicity, book sales


The effect of negative reviews on books by well-known authors is a 15% decrease in sales, writes Nathan Ihara Is All Publicity Good Publicity? (MobyLives 3-16-11), reporting on a new study by the journal Marketing Science (PDF). “For books by relatively unknown (new) authors, however, (more…)

How to publicize and promote your work

April 2, 2009

Tags: publicity, promotion, press releases, pitches, virtual media training, talk shows, soundbyte


Rusty Shelton and Katie Andrews, of Phenix & Phenix Literary Publicists, were guest bloggers on Lisa Tener’s Writing Blog, where you can read several useful postings on how to publicize and promote your work:
Why Publicity Is Your New Best Friend
The Publicity 411: What to Know Before Getting Started (more…)