icon caret-left icon caret-right instagram pinterest linkedin facebook twitter goodreads question-circle facebook circle twitter circle linkedin circle instagram circle goodreads circle pinterest circle

Writers and Editors (RSS feed)

Unpaid internships under fire

Young things aspiring to work as interns on fashion magazines or elsewhere in media might want to read Jessica Testa's story about ex-Harper's Bazaar intern Jessica Wang, (The Woman Who Could Bring Down Fashion Internships) (Buzzfeed, Sept 2012). Wang is suing Harper's Bazaar. Bottom line; interns on fashion magazines schlep expensive goods around town for little or no money, sometimes benefiting from perks such as closeness to famous names in the industry, but not  Read More 
Be the first to comment

Heavy investment in digital to save The Atlantic

The struggling magazine with a historic brand has structured a comeback around "creating a solid brand identity; a digital-first strategy; building a marketing services operation; expanding live events; and maintaining a relentless focus on hiring top talent," writes Bill Mickey in Behind The Atlantic's Brand Reinvention (Audience Development, June 9, 2010). Atlantic media president Justin Smith, in his keynote address at the Folio: Show, was reported as saying The Atlantic's brand had suffered from a lack of definition. It's new tagline, "Brave Thinking," defines the brand's essence. Read More 
Be the first to comment