Marcia Yudkin suggests this template for your elevator speech: "I specialize in helping ___ (who?) who have ___ (what problem?) get ___ (what result?)" (from (Marcia's Mantras, a nanozine) This echoes a theme in Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable
Writers and Editors (RSS feed)
Ten reasons why it's better to be a docent than a writer
May 17, 2010
Kathryn Lance writes: After 35 years of freelance writing, in which I produced hundreds of articles and more than fifty books, I have hung up my keyboard in favor of work as a volunteer docent at a local nature park. Now that I am "KL, Tohono Chul Docent," rather than "Kathryn Lance, Writer," I find my new identity offers many advantages over the old one Read More
PowerPoint backlash
May 1, 2010
by Pat McNees
In the war on clarity, some feel the U.S. military is spending too much time on a program some believe "stifles discussion, critical thinking and thoughtful decision-making," creating the illusion of understanding and control, writes Elisabeth Bumiller in We Have Met the Enemy and He Is PowerPoint(NY Times 4-26-10). Equally interesting is Read More
In the war on clarity, some feel the U.S. military is spending too much time on a program some believe "stifles discussion, critical thinking and thoughtful decision-making," creating the illusion of understanding and control, writes Elisabeth Bumiller in We Have Met the Enemy and He Is PowerPoint(NY Times 4-26-10). Equally interesting is Read More
Where things are going in book publishing (the latest Shatzkin report)
April 26, 2010
"[A]ll of us, to function, must have a view of how we think things in publishing will change," writes the always-interesting Mike Shatzkin in Part 1 of What I Would Have Done in London, a long blog entry that would have been his talk if an Iceland volcano blowing hadn't cancelled his trip to the London Book Fair. That blog entry is a follow-up to his major Stay Ahead of The Shift Read More
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Rock Bottom Remainders on tour April 20-24
April 21, 2010
The Rock Bottom Remainders, the band of authors, on their annual tour (April 20-24, DC, Philadelphia, New York, and Boston). Read the blog. Original members were: Dave Barry,Tad Bartimus, Roy Blount, Jr., Michael Dorris, Robert Fulghum, Kathi Kamen Goldmark, Matt Groening, Read More