Writers and Editors

Publishers are cutting back on how much they publish, brick and mortar bookstores are declining in importance, and media companies that succeed will do so only by finding how to reach a niche audience, writes Jane Friedman in There Are No Rules:An Exciting Future for Authors (That Can Succeed Without Publishers or Agents) (Friedman's blog, Writer's Digest, 6-24-10). If it's time to focus on the reader (or community), maybe Kickstarter is a practical model, using patronage to "fund & follow creativity." Let your fan base support your serious work.