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Writers and Editors (RSS feed)

Doing a virtual book launch (during the coronavirus pandemic)

How to do a virtual book launch

*** A talk with actual content may be more effective than just reading aloud from your book.


The Virtual Author Talk: How to, and How Not To (David O. Stewart) Samples:“A single talking head gets old/dull pretty quick. A Q&A format is livelier and easier to watch.” and “Because people have less invested in attending the virtual event, not having had to travel or even get out of their sweatpants, they may bail out quickly if the event starts slow, or glitchily. Start strong. Don’t be dull.” Solid practical advice for author talks.
Online Book Events: A Necessary Pivot in 2020, But How Do You Compete? (Jane Friedman, 9-24-2020) Even if you offer a creative and enticing online event, it’s hard to sell when so much content right now is available for free. Before you decide to run an online event, consider this advice from Jane's Hot Sheet.
How I'd Do Virtual Author Events/Why Has No One Figured This Out Yet: An Author Roadmap (Cristin Stickles on Kate McKean's site, 8-11-20) To begin: Form a coven.
Virtual Author Events Are the Next Big Thing (Claire Kirch, PW, 5-1-2020) Booksellers say the format draws big audiences, but sales vary. St. John Mandel has drawn audiences of up to 400 people at each of the dozen virtual events she has done to promote The Glass Hotel, and sales of her 2014 novel Station Eleven, about a flu pandemic, are also way up.
Pros and Cons of Virtual Events Weighed by Publishers, Booksellers (Claire Kirch, PW, 9-9-20) Subscription required. Quoting Jane Friedman, The Hot Sheet: "One key takeaway: if an author is doing a series of events to promote a book launch, they should either all be ticketed and paid or all free. Otherwise, it’s unfair to those hosting. Also, a bookseller reported that sales don’t always occur at the time of the virtual event, but on the day before and the day after."
DIY: How to Plan a Virtual Book Tour (Jennifer McCartney, Publishers Weekly, 6-9-14) This particular type of book tour lasts about two weeks, with an author “visiting” a new blog every day, while promoting each stop on social media. An author may choose to hire a publicity professional to book a tour, or decide to go it alone. A blog tour starts with a lot of research. Aim to begin planning at least three months before your book’s publication date. First, make a list of 50 blogs that might be interested in your book—for a book review, a question and answer segment, an excerpt, a book giveaway, a webinar, a guest post, or a combination of these. She offers brief instructions for a successful event.
How to Throw a Virtual Book Launch Using Facebook Live (K.B. Jensen on Jane Friedman's blog, 5-11-2020) "Practice using Facebook Live prior to the launch and using your third party-app with a split screen, too, if you will use that. When Helen had her launch, she was able to interact beautifully with her friends and fans in an authentic and collected manner, because she’d gotten over the nerves in her practice sessions counting down to her launch." Watch recording of Helen Starbuck’s launch for Legacy of Secrets.
      "If selling books directly, announce the cost of the event ticket on your event pages. The “ticket” includes the cost of your book, tax and media mail shipping. The cost for a signed and shipped copy of Helen’s book was set at $20, for example. Ideally, you’d set up payment options through your author website. You could also create a payment link through Square. Some authors take PayPal or Venmo, as well. Whatever payment method you choose, ask your fans to put their address in the comments or email you their address, so you know where to send the books."
How to Effectively Use Live Video (Even If You Fear the Camera) to Reach Readers (Amy Collins on Jane Friedman's blog, 10-7-19)
Resources and Tips for Creating Virtual Events: Video Conferencing, Virtual Meeting, and Video Sharing Applications (American Booksellers Association) Links to information on Zoom, GoToMeeting and GoToWebinar, Crowdcast, Skype, Facebook Live, Instagram Live, YouTube, Be.Live. See downloadable PDFs for guidelines from various publishing houses.
Welcome to the New Fireside Chat: How to give a virtual book talk (Sara Georgini, Perspectives on History, American Historical Association, 1-6-21) Ready to pivot to video on the book trail? It’s time to shelve the 10-slide PowerPoint, boost your WiFi, and think about how to sell books while building a sense of community.
Making the Most of Zoom aka Zooming through the pandemic (blog post on this site).
Virtual Book Launch Events: 8 Ideas from Authors.(Diana Urban, Book Bub Partners, 4-30-2020) How authors did book events from Instagram Live, YouTube Live, Facebook Live, a Zoom webinar, Twitch Livestream, prerecorded videos, Twitter Chat, and Reddit AMA. With links to "how-to" pieces.
How to use Facebook Live (Sophia Bernazzani, HubSpot)
Facebook Live tutorial, streaming (YouTube video, Sean, 2-25-17)
How to go live on Facebook (YouTube)
Best Practices for Hosting a Digital Event (Kristen Klein, Zoom blog, 3-4-2020) If you expect attendees to mostly just listen, consider a Zoom Video Webinar. When you need more back and forth between the audience and the host, a Zoom Meeting might be the better option.
Zoom: Live Stream to YouTube or a Custom Streaming Service
7 Steps to a Successful Virtual Book Launch Even if You Don't Have an Audience (Yet) (Author Unlimited, 4-23-17) Prepare. Research. Schedule. Invite. Create the Event. Promote. Social Media. Thanks/acknowledge.
2020's Virtual Bookish Events (NetGalley, We Are Bookish)
BookCon's Virtual Author Tour series
How to Throw the Best Online Party. Ever. (Barnes & Noble, 4-27-15)
The Big List of Children’s Authors Doing Online Read-Alouds & Activities (We Are Teachers)
The Quarantine Book Club

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Kinds of editors and levels of edit--what every writer and editor should know (updated)

Updated 7-5-22. Original post 7-22-13)

If you want to hire (or be) an editor, it is important to know the difference between what different kinds of editors do. There are developmental or substantive editors, assignment editors, story editors, production editors, photo editors, line editors, copyeditors, and proofreaders, among other specialties? Read up on the different functions in these stories (linked to below), so you know what to ask for and what to expect. These articles are sorted roughly by category; Freelance editing


What editors do: levels and types of editing
Fiction editing
Copyediting
Proofreading
Newspaper editing
Technical and academic editing
Freelance editing
The editor-author relationship
Whether editors are valued and valuable
Becoming an editor
Editing a website

See also
For editors and publishing professionals (a whole section, full of useful links)
Copyright, work for hire, and other rights issues
Publishing (and e-publishing)
Self-publishing and print-on-demand

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Pat McNees, social distancing

Pat McNees, social distancing (Paulette's near the sidewalk), after swapping eggs from Paulette's chickens for carrots from Pat's fridge. Painting by Lucinda.
Pat McNees, social distancing during pandemic (talking with Paulette, not in the picture), after swapping eggs from Paulette's chickens for carrots from Pat's fridge. Painting by Paulette's daughter Lucinda Nehemias. She painted this based on a photo Paulette took when she was bringing me the eggs. Lucinda tells people (Instagram, Etsy, Facebook and Word of Mouth) that if you send her one of your photos, she will make a drawing/painting inspired by your photo, typically 4" x 6" and she will email you a photo of the painting and then the actual painting as well. She only wants people to pay if they love the piece. She did 30 such pictures for Mother's Day.
Will gladly forward your email questions to Lucinda.
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Deciding what level of editing to assign to a piece of writing

The following email exchange started in response to an earlier blog post (Kinds of editors and levels of edit--what every writer and editor should know). It seemed worth its own blog post.


JOE CASEY WROTE: "Thanks so much, Pat. This is a great and helpful explanation of a reasonable hierarchy. It is also supported by the fact that edits get progressively easier to fix as one moves down the list. By metrics I mean this: when the editor is also managing writers (say in a content development context for instance) and has to assess their writing (track performance), how can one translate this hierarchy into something numerical? How do we "weight" a structural problem against other types of errors? Maybe this forum is not the best place for this query as it is not a purely editing question, but I'm just curious if anyone has had to defend an assessment of the relative merits of different writers. It's obviously not an exact science, but sometimes it has to be done, and can have very real consequences (on pay etc.). My question is really about quantifying quality of writing.


PAT McNEES RESPONDS: Well that's a different kettle of fish, and also closer to what a managing editor has to do -- figure out what level of editing to assign to a particular writer or piece of writing. It isn't always easy to assess ahead of time if a piece of writing is a structural mess, without reading or at least skimming it, but if you sense that it probably is, you will assign it to a good developmental editor--someone who can see the big picture as well as handle the nitpicking. And if the writer is sound but a little sloppy on the details, as we all can be when we're in a rush, you'll assign it for a light edit.

      So when you are assigning an edit, why not think in terms of heavy, medium, and light edit. And if you are evaluating their skill, evaluate the same as if you were grading a student: D for structural, B for grammar and spelling, C for style and flow (or whatever), A for typos. (Whatever you can easily measure.) I had a friend in college who wrote brilliant papers, but couldn't spell worth a darn (this was before we knew about dyslexia), and her teachers would give her a split grade: A/D , to show appreciation for the quality of her thinking and writing -- but yes, they did notice she would always need an editor. Which is why exams are worth giving because students don't have time to get a friend or parent to correct all the spelling errors so the teacher doesn't see them.
      And I agree with what you said: Sometimes it's only the typos and obvious grammatical errors that most people notice--they just wonder why a piece of writing is heavy slogging for the reader.I hope others respond with how they do a quick assessment of the writing they're about to hand off to an editor.


JOE RESPONDS: I like your idea, and I have been developing a few tracks.... Another track I have to consider is level of difficulty: some projects are relatively easy, others very difficult!


PAT ADDS: And then there is budget: If you have a small budget, you have to decide which aspects of the ms. you can afford to have edited.

---Editing for structure, organization (not every editor is good at this)
---Editing for clarity
---Editing for grammar and style
---Editing (proofing?) for typos and other mechanical errors

 

If it's a structural mess, does it make sense to have it edited only for grammatical and spelling errors?

 

 

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Celebrating diversity in children's books

BOOKS THAT CELEBRATE DIVERSITY: RECOMMENDED READING
10 Websites to Help You Find the Best Diverse Books Lists (and Other Resources) (Melissa Reif, Book Source Banter blog, 10-15-15) Links to National Education Association, Multicultural Children’s Book Day, Children’s Book Council, Anti-Defamation League, Teaching Tolerance, Jane Addams Peace, Reading Is Fundamental, We Need Diverse Books, Diversity in YA, and PFLAG (Parents, Families and Friends of Lesbian, Gay, Bisexual and Transgender People).
20 Wonderful Children's Books That Celebrate Diversity (Anna Lane, The Bump, 7-18)
22 Diverse Book Choices for All Grade Levels (Edutopia, 2-15-19)
30 Children’s Books About Diversity That Celebrate Our Differences (Danika Ellis, Book Riot, 9-19-18)
The Ultimate List of Diverse Children's Books (Here Wee Read, 2018)
Diverse voices: the 50 best culturally diverse children's books (The Guardian, 10-13-14)
Books by Theme (NEA, Read Across America and Colorín Colorado)
Books by Theme (Reading Rockets)
Notable Children's Book Lists (American Library Association)
80 carefully selected lists of multicultural and social justice books for children, young adults, and educators. (Social Justice Books, NEA, Read Across America)
Great Reads Recommended by Authors and Illustrators (The National Children’s Book and Literacy Alliance)

What children's books that celebrate diversity would you recommend?  Let me know in the comments section (and be sure to leave your name).

ARTICLES ABOUT DIVERSITY IN CHILDREN'S BOOKS
American Indians in Children's Literature (blog of Dr. Debbie Reese of Nambé Pueblo and Dr. Jean Mendoza)
An Updated Look at Diversity in Children's Books (School Library Journal, 6-19-19) H/T for many of the links in this section.
CCBlogC blog. Observations about books for children and teens from the Cooperative Children's Book Center. Statistics from April 2018.
Children’s Books as a Radical Act Excellent infographics based on the work and philosophy of Maya Gonzalez.
Diversity in Children’s Books: Check Your Blind Spot (Jennie McDonald, Center for the Collaborative Classroom, Part 1)
Diversity in Children’s Literature: Check Your Blind Spot, Part 2
Diversity Resources (Crazy Quilted)
Is Equality in the Children’s Book Industry Possible? (a post on Maya Gonzalez's blog)
The Invisible Lesbian in Young Adult Fiction and other blog posts about LGBTQ fiction by Malinda Lo. See also her book review.
Picture This: Diversity in Children's Books 2018 (Sara Park, sarahpark.com, musings on korean diaspora, children’s literature, and adoption) A shareable infographic.
Publishing Statistics on Children's/YA Books about People of Color and First/Native Nations and by People of Color and First/Native Nations Authors and Illustrators Documented by the Cooperative Children's Book Center School of Education, University of Wisconsin-Madison
Reading While White Workiing for racial diversity and inclusion in books for children and teens. See excellent links to other resources along right side.
Research on Diversity in Youth Literature A peer-reviewed, online, open-access journal hosted by St. Catherine University’s Master of Library and Information Science Program and University Library. See and download Most Popular Papers.
We Need Diverse Books (WNDB) Imagine a world in which all children can see themselves in the pages of a book.
Zetta Elliott's blog
Zetta Elliott Discusses the "Difficult Miracle" of Black Girl Poets (School Library Journal, 2-21-2020) and Other Zetta Elliott pieces (SLJ)

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