101 Best Websites on the Web (MakeUseOf, which itself is a good website)

How Yahoo Killed Flickr and Lost the Internet (Mat Honan, Gizmodo, 5-15-12). A fascinating story about start-ups and the Internet, and how Yahoo lost its way.

URL Shorteners: Which Shortening Service Should You Use? (Danny Sullivan, SearchEngineland.com, 4-4-09). Updated with Google URL Shortener Opened To The Public; Comparing To Bit.ly & Twitter (Danny Sullivan, Search Engine Land, 9-30-10)

"Am I going to give up following the NFL? ... Am I going to give up riding my bike? Or am I going to cut back on some of these digital habits I have that are eating me alive?"~ David Carr: The News Diet Of A Media Omnivore

New at social media? Start with Sree's Social Media Guide--a work in progress.(Remember it this way: http:/​/​bit.ly/​sreesoc). Here's a sample: "I promise that my sessions, like my tweets, will most likely be: helpful * useful * informative * relevant * practical * actionable * timely * generous * brief * entertaining * fun * occasionally funny." (Check to see if your Tweets have some of those attributes.) And he quotes: "Facebook is for people you went to college with; Twitter is for people you wish you went to college with."


Mediashift: Your Guide to the Digital Revolution
2010: The Year Self-Publishing Lost Its Stigma (Carla King, Media Shift, 12-29-10)
http:/​/​www.pbs.org/​mediashift/​2010/​12/​2010-the-year-self-publishing-lost-its-stigma363.html

The Easiest, Cheapest, Fastest Way to Self-Publish Your Book (Carla King, Media Shift, 4-7-11, on using Smashwords to create your own eBook and CreateSpace to self-publish your own print book).
http:/​/​www.pbs.org/​mediashift/​2011/​04/​the-easiest-cheapest-fastest-way-to-self-publish-your-book097.html

The Advantages of Middleman Services for Self-Published e-Books (Carla King, Media Shift, 3-18-11)
http:/​/​www.pbs.org/​mediashift/​2011/​03/​the-advantages-of-middleman-services-for-self-published-e-books077.html


We Are Not Alone: The Writer's Guide to Social Media by Kristen Lamb. Great insights; abysmal (no) copyediting.

Letting Go of the Words: Writing Web Content that Works by Janice (Ginny) Redish, Interactive Technologies). Excellent on site structure and usability for sites that emphasize information more than they marketing (government sites, for example).


"People are realizing that a job hunt is all about building a network.... But this year I see people starting to recognize that you can't actually *build* a network on LinkedIn. You can only *display* your network. You need to be having actual conversations (online or offline) in order to build a network."
~ Penelope Trunk of Blazing Careerist, on Technorati


"The person who says something is impossible should not interrupt the person who is doing it."
~ Chinese proverb quoted by


“Twitter is for people who think Facebook is nineteenth century. Facebook was about keeping out the riffraff. Twitter is building followers who are riffraff, if necessary, but getting eyeballs. That’s the currency. Eyeballs are critical.”
~ Sree Srinivasan, in a lecture to the National Book Critics Circle


"And this is precisely the reason I think Twitter will be more important than Facebook: Twitter is not about friends, it's about strangers." and "Not sure I want followers as 'friends'. That's what I have Facebook for. Twitter brings me acquaintances with common interests."
~ Carol Phillips, Millennial Marketing, "Why Twitter Matters to Marketers"

"More books are sold on the internet than any other product and the number is increasing, research suggests.

"Polling company Nielsen Online surveyed 26,312 people in 48 countries. 41% of internet users had bought books online, it said....In the US, 57.5m customers were estimated to have bought books. But that only equated to 38% of internet users."

Link journalism, Google's power on the Web, and the backlash against URL shortening. Start with Nicholas Carr's Rough Cuts piece, Google in the Middle, about how, as a news aggregator, Google capitalizes on the fragmented oversupply of news and the current structure of the news business. Go to Scott Karp's pieces, on Publishing 2.0: How Google Stole Control Over Content Distribution By Stealing Links ("Google isn't stealing content from newspapers and other media companies. It's stealing their control over distribution" 4-10-09) and Mainstream News Organizations Entering the Web’s Link Economy Will Shift the Balance of Power and Wealth (10-16-08). As Karp points out in his April piece, the backlash against URL shorteners (see Joshua Schacter's blog on url shortenders) and site framing (see Joshua Topolsky on Why Engadget is blocking the DiggBar) "is all about who controls the links, and which links Google is going to read and credit." We'll no doubt be seeing more stories like this one by Nicholas Kolakowski, on Publish: AP, Google Deny Conflict, But Bloggers May be in Sights. Sue Russell referred us to this excellent batch of stories on link journalism. See also stories on Process journalism. Hard to keep up with the new jargon!


Quick Links

Find Authors

Communicating and marketing online

Social media research and social media marketing



Tips, tools, and insights into blogs, social media (such as Facebook, Twitter),
podcasts, ezines, survey tools and online games
Resources for doing blogs
Twitter: How to Make the Most of It
Web 2.0 Top Tools and Resources
(browse through this very miscellaneous section)
RSS readers, feed aggregators, and other devices for keeping track of your favorite blogs etc.
Resources for doing podcasting
Resources for doing ezines
Online games to engage the brain


To those of us who have made a living doing traditional reporting, writing, or editing, this whole new world of marketing "content" rather than "writing" sometimes feels like crass commercialism. One of the easiest passive ways of making money online, for example, is affiliate programs, where if I send a potential buyer to your site, and they buy, you give me a commission on the sale. This opens up whole new ethical dilemmas for reviewers: Do I recommend X, which is excellent, or Y, from which I get a cut, or Z, which offers a bigger cut? Egads. Do I send a potential book buyer to the local independent bookstore, which is struggling to survive and deserves every author's support? Or to Amazon.com (from which I get a few cents for providing a link to a book that gets purchased, which has mastered fulfillment, and which has a super database--but is behaving like a greedy gorilla in the marketplace)? Or to the author's website, whether or not the author is offering an affiliate fee, because the author will make more selling the book directly than from collecting royalties? Or just provide the name and let the book buyer google for a provider? For writers, who are not usually good marketing people, the options are mind-boggling. What would James Joyce do? And that's just with books, which may be disappearing anyway, as us old book lovers die off.

Here are some links to resources or explanations. For example, if you want to sell a PDF version of your very useful "100 ways to salvage your burnt dinner," you might check out eSellerate or Clickbank, who can handle sales and send you a check every now and then.

The survey and scheduling tools are particularly useful, and for small groups are usually free. With Doodle, for example, you can ask a group of 60 to indicate which of five dates would best suit them for a meeting (plus other kinds of choices). The free basic version of survey software such as SurveyMonkey and Zoomerang typically allows you to create a survey with a few questions and (say) no more than 100 responses, and view the results for a short time. You could use this to collect course evaluations, among other possibilities. For more questions, more complex sorting of results, and the ability to export results and add your own branding, you pay.

Tell me your experiences with these vendors and ways of making money online, and let me know of anyone or anything useful I've left out. I'm going to take recommendations here not from vendors but from writers and editors who have actually used these tools or resources and find them worth considering.

Clearly this needs organizing to make it more manageable, but I won't tackle that until I finish the book I'm writing now!

-- Pat McNees (email pat at patmcnees dot com)

RESOURCES FOR BLOGGERS
including tips on copywriting
• Blogging Toolbox (Mashable's links to 120+ resources for bloggers)--start here!
• Blogging for Dollars: Giving Rise to the Professional Blogger (Meg Hourihan, Web DevCenter
• Blogging Tips (Keven Ann Willey, as reported in AJR)
• Blogging Basics 101
• Blogging tips galore (Lorelle on WordPress, who among other things offers digital inserts to prevent plagiarism)
• Blogs in plain English (Common Craft video explanation)
• Blogsite (enterprise-level blogging platform, allowing multiple blogs on one blogsite, good SEO visibility), not free
• Blog Usability (top 10 Weblog design mistakes, Jakob Nielsen)
• Content Marketing 101 (Copyblogger on How to Build Your Business With Content)
• Copyblogger (useful blog on blogging, here on the importance of a calendar and planning)
• Copyright: Sample Forms and Strategies for Registering your Online Content (Sarah Bird, The Daily SEO Blog, 3-24-08)
• Daily blog tips
• Google Sites (for a group website or a company intranet--new, and the votes not in on this one yet)
• Great Landing Pages (Copyblogger)
• Inbound Marketing vs. Outbound Marketing
• LiveJournal (free, good for blogging among friends)
• Nine Lessons for Would-Be Bloggers (Joshua Porter)
• SEO Copywriting: The Five Essential Elements to Focus On (Brian Clark, Copyblogger)
• Submitting a sitemap to Google Webmaster tools (so you will get indexed by Google and other search engines, so visitors can find you)
• 10 Common Business Blogging Questions Answered (Hubspot, focused on business-to-business blogging). Those were most common questions from HubSpot'sScience of Blogging webinar, viewable on demand here, with Dan Zarrella.
• Six Copywriting Tips Every Solo Professional Should Know
• Top 10 Tasks to Get Your Blog Ready for Prime Time (Joel Friedlander, The Book Designer, 11-26-12)
• 12 Blogging Tools from Erica Reitman (Tony Levelle's site)
• 12 Business Blogging Shortcuts for Time-Crunched Marketers (Corey Eridon 1-5-12, Hubspot)
• Using Google alerts to monitor incoming links/a>
•
What Offer Does Your Author Blog Make? (Joel Friedlander, The Book Designer, 8-13-12)
• Why You Need to Build Links to Your Website and What a Good One Looks Like (Rebecca Corliss, HubSpot, 1-24-11) and
• Did You Graduate from Link-Building High School Yet? (Pete Caputa, HubSpot 9-30-08)
• Widget websites (John Kremer's links to websites and other services devoted to making and hosting widgets)
• Business2Blogger (must useful info for business blogging)
• Xanga (personal blogging community)
• BlogHer (a social community for women who blog, with a popular conference in July)
• The $105 Fix That Could Protect You From Copyright-Troll Lawsuits (David Kravets, Wired, 10-27-10). "Under the Digital Millennium Copyright Act, a website enjoys effective immunity from civil copyright liability for user content, provided they promptly remove infringing material at the request of a rightsholder. That’s how sites like YouTube are able to exist, and why Wired.com allows users to post comments to our stories without fear that a single user’s cut-and-paste will cost us $150,000 in court. But to dock in that legal safe harbor, a site has to, among other things, register an official contact point for DMCA takedown notices, a process that involves filling out a form and mailing a check" to the U.S. Copyright Office. Advises Kravets: "If you run a U.S. blog or a community site that accepts user content, you can register a DMCA agent by downloading this form (.pdf) and sending $105 and the form to Copyright RRP, Box 71537, Washington, D.C., 20024."

Blogging Effectively
• Blogs for bloggers. Some you may find helpful (for tips, or as models): Chris Brogan (excellent tips on social media marketing), CopyBlogger, FastCompany, ProBlogger, Seth Godin, Chris G. (Chris Garrett), HubSpot (inbound Internet marketing blog).
• The Best of Copyblogger 2010
• The Best of Copyblogger 2009
• 47 Ways Copyblogger Can Help You Keep Your New Year’s Resolutions
• How to Use the “Rule of Three” to Create Engaging Content (Brian Clark, Copyblogger)
• What are 10 Addictive Types of Content? (Jeff Bullas)
• How To Build A Community On Your Blog (Caitlin Muir, Author Media)
• Engaging Content Posts Don’t Stop After You Hit Publish (Blogging Pro
• 5 Really Annoying Blogging Mistakes That Will Make Your Blog Annoying To Visit
• How to Write Engaging Blogs People Want to Read (Beanstalk, Search Engine Optimization Inc.)
• Plucked From Their Web Writing to Promote a Vaseline Brand (Tanzina Vega, NYTimes, 11-8-10). Major firm uses crowdsourcing (three bloggers) to find product spokeswomen.
• Bloggiesta, hosted by Natasha from Maw Books, is a three-day challenge to improve your blog. Reading the entries will remind you of things to do to improve your own blog.
• Chuck Sambuchino on what not to do in a writer's blog (interview with him starts down a few paragraphs in this blog about Julie Martin's first year of blogging). He says, among other things: "Here's a general tip in building your blog and online presence: It should not be easy. Most people never get over that platform hurdle because they are afraid to put in the time. Doing it right takes time. It means a TON of e-mails to people. It means linking to people. It means researching online. It's hard work—but the hard work pays off."


Blogging Professionally
• Blogging Pro Job Board
• Blogging for Dollars (Darren Rowse, ProBlogger, 9-23-04)
• Blogging for Dollars: Giving Rise to the Professional Blogger (Meg Hourihan, O'Reilly Web Center, 8-12-02)
• How to Make Money From Your Blog – Direct Methods (Darren Rowse, ProBlogger 2-22-06)
• Guest Blogging on Blogging Pro, in partnership with My Blog Guest (become a guest blogger -- or get your blog entries from the collection of guest-blogger articles)
• Bloggers Bring in the Big Bucks (John Tozzi, Bloomberg Businessweek 7-13-07). How a personal obsession can turn into a popular favorite and maybe even a full-time job
• Blog Herald (Blogging News for Bloggers)

BLOGGING PLATFORMS:


Compare platforms (read what others say):
• The 10 Best Blogging Platforms in 2011 (Armando Roggio, Practical Ecommerce, insights for online merchants)
• Blogger vs. WordPress (Basil C. Puglisi, Digital Brand Marketing, gives the pros and cons on both blog services)
• 7 Best Blogging Platforms (Harry Marks, Lifed 11-8-11)
• The 10 Best Blogging Platforms (Jarel Remick, Appstorm.net 10-4-10 -- with links to extras for each, and details on "hosted or self-hosted")

• WordPress (Web-based, free, an open source blogging platform, most popular platform, with huge community of developers; allows no ads)
• WordPress Tips Newsletter (Tom Johnson's blog)
• Blogger(Web-based, free, owned by Google, whose ads you can post)
• Drupal (an open source content management system with blogging features)
• Expression Engine
• Joomla!
• Movable Type (a professional publishing platform, for developers)
• Posterous spaces (Web-based, free, hard to set up, easy to post messages by email) says Jason Fitzpatrick, Lifehacker on 5 best blogging platforms (6-10-10)
• Squarespace (Web based, monthly fee)
• Typepad (for Movable Type fans--the best, says Mashable), not free
• Tumblr (Web-based, free, a cross between a blog and a Twitter feed, good for ecommerce merchants)
• Twitter (mobile-based one-sentence blogging, a topic discussed separately)

[Go Top]

Twitter: How to Make the Most of It


Twitter, an an online social networking and microblogging service on which users send (tweet) and read text-based posts of up to 140 characters. Twitter and Facebook were at one point the top two social media (the race is on).
• "Facebook is for people you went to college with; Twitter is for people you wish you went to college with."~quoted by Sree Sreenivasan (@​sree), who posts helpfully on Sree's Social Media Guide--a work in progress.(Remember it this way: http:/​/​bit.ly/​sreesoc). In a lecture to the National Book Critics Circle, Sree said, “Twitter is for people who think Facebook is nineteenth century. Facebook was about keeping out the riffraff. Twitter is building followers who are riffraff, if necessary, but getting eyeballs. That’s the currency. Eyeballs are critical.”
• "And this is precisely the reason I think Twitter will be more important than Facebook: Twitter is not about friends, it's about strangers." and "Not sure I want followers as 'friends'. That's what I have Facebook for. Twitter brings me acquaintances with common interests."
~ Carol Phillips, Millennial Marketing, "Why Twitter Matters to Marketers"
• Twitter in Plain English (a short introduction to the microblogging service Twitter) and Twitter Search in Plain English, new opportunities for business feedback, tracking real time news and discovering trends (excellent video-explanations by Commoncraft)
• 9 Top Twitter Tips You Can Start Using Today (Michael Brenner, Forbes, 1-23-13).
• Three Twitter Tips for Mystery Writers (and Readers) (Dorie Clark, guest blogging on Jungle Red Writers--scroll down to see her piece, 4-16-13). Brilliant idea: "Brainstorm in bulk."

• Sreetips.com (Sree Sreenivasan, the go-to guy for new media and an excellent tech teacher, on Web 101, wikis, blogs, etc.). Some content free, some $$. See also Sree's new tips. New at social media? Start with Sree's Social Media Guide--a work in progress.(Remember it this way: http:/​/​bit.ly/​sreesoc). Here's a sample: "I promise that my sessions, like my tweets, will most likely be: helpful * useful * informative * relevant * practical * actionable * timely * generous * brief * entertaining * fun * occasionally funny." (Check to see if your Tweets have some of those attributes.) And he quotes: "Facebook is for people you went to college with; Twitter is for people you wish you went to college with."• Sreenet's Twitter Guide for Newbies and Skeptics
• SreeTips (Sree Srinivasan's 's advice on C/​Net)
• The Twitter Guide Book (Mashable)
• 50 Power Twitter Tips (Chris Brogan, who also posted 50 Ideas on Using Twitter for Business
• Best Practices (Twitter on how to build your following, reputation, and customer's trust)
• How to Get More Retweets
• Buddy Media strategies for effective tweeting
• Social Media Resources
(KOK Edit, Katharine O'Moore-Klopf's invaluable links, on Facebook, Google+, LinkedIn, and Twitter)
• Using Twitter, LinkedIn to diversify your sources #ahcj13 (Shuka Kalantari, Covering Health, AHCJ, 3-25-13)
• Twitter for health journalists (Pia Christensen, AHCJ tip sheet, 3-13-09)
• Twitter for health journalists (Shuka Kalantari, AHCJ tip sheet,
• Twitter for journalists (Scot Hacker, Ashwin Seshagiri, KDMC tutorial, 6-23-11)
• 10 ways journalists can use Twitter before, during and after reporting a story (Mallary Jean Tenore, Poynter, 9-20-11)
• HootSuite Help Desk
• What Should Freelancers Tweet About? (David Masters, Freelance Switch)
• The Science of ReTweets (Dan Zarella, Mashable--this is quite interesting!)
• Twitter Tools: HootSuite & TweetDeck Highlights (Laura Zera via Molly Greene--the pros and cons of two sites for managing your time tweeting and following tweets). Here's more: The Top 20 Twitter Clients being Used in 2012 (Neal Schaffer). Says Schaffer, for 2012, the top clients are:
~~HootSuite (a dashboard to manage your tweets)
~~Twitter.com
~~ Tweetdeck (it tweets when someone tweets you on Twitter)
~~SocialOomph
~~Echofon
~~MarketMeSuite
~~SproutSocial
• The Art of Writing Great Twitter Headlines (Brian Clark, Copyblogger)
• The Art of Writing Tweets That Stand Out (Houssem, High Quality Social Media
• How To: Not Suck at Writing Tweets (Diana Adams, Bit Rebels)
• How to Write Tweets That Get Clicks (Twitter How To)
• 44 Essential Hashtags Every Author Should Know (Caitlin Muir, Platform Building Tips, Author Media)
• Managing Your Twitter Following (Kludgymom, Video Tutorial on Business2Blogger, 5-17-11)
• Thumbs up for Roger Ebert’s new revenue model on Twitter (Bill Mitchell, Poynter, 2-17-11) and Ebert fishes some lessons from his (revenue) streams (Bill Mitchell, Poynter, 2-18-11)
• Promote Your Writing Through Twitter (Jeannette de Beauvoir, Beyond the Elements of Style, 9-4-12)
• 10 Secrets to Using Twitter to Attract More Followers and Get More Clients by Donna Gunter
• The Tweet Smell of Success (Noam Cohen, Brian Stelter, NYTimes, on the power of being on Twitter's A list)
• Learning Pool's quick-start guide for people in and around government (Dave Briggs, PDF)
• How and why scholars cite on Twitter (Jason Priem and Kaitlin Light Costello, ASIS, 2010)
• Twittering Tips for Beginners (David Pogue, NY Times, 1-15-09)
• 5 Common Twitter Myths That Are Hurting Your Efforts (Lauren Dugan, AllTwitter, the unofficial Twitter resource, 5-23-11) and 5 More Twitter Myths That Will Cripple Your Success (5-24-11). "Tweets are meant to share ideas largely with strangers who don’t care so much about you but more about what you have to say. Facebook status updates are shared with friends (or at least people with whom you have some sort of relationship). The fundamental difference is that with Twitter, your ideas have to sparkle to catch people’s interests; with Facebook, a number of your connections are already interested in you."
• 10 Ways Twitter Has Made Better Teachers (ASIDE, Innovation Design in Education)
• Fred Wilson: The Value Of Twitter Is In "The Power Of Passed Links" (Eric Schonfeld, TechCrunch.com, 6-16-09)
• How Amy O’Leary live-tweeted her own speech — and won the #backchannel (Andrew Phelps, Nieman Journalism Lab, 5-22-12). The New York Times reporter anticipated people on Twitter missing the nuance of her ideas, so she came prepared.
• 5 Ways to Use Twitter to Avoid a Backchannel Disaster (Cliff Atkinson, Mashable, 3-7-10)
• Assault on Georgian professor shows fragility of Twitter and other Web tools and services (NYTimes story by Jenna Wortham and Andrew Kramer, 8-7-09)
• 155 Ways to Tweet (What to Tweet, How to Tweet, by John Kremer)
On Writing for Twitter and Facebook -- a Poynter series by Roy Peter Clark:
• Ways to make room for good writing on social networks
• Why ‘no dumping’ is a good motto for writing on social networks
• How journalists are using Facebook, Twitter to write mini serial narratives
• The case of high heels: How open-ended questions on Facebook can spark story leads
• How to use social networks to brand yourself as a writer
“Twitter is for people who think Facebook is nineteenth century. Facebook was about keeping out the riffraff. Twitter is building followers who are riffraff, if necessary, but getting eyeballs. That’s the currency. Eyeballs are critical.”
~ Sree Srinivasan, in a lecture to the National Book Critics Circle
New at social media? Start with Sree's Social Media Guide--a work in progress.(Remember it this way: http:/​/​bit.ly/​sreesoc). Here's a sample: "I promise that my sessions, like my tweets, will most likely be: helpful * useful * informative * relevant * practical * actionable * timely * generous * brief * entertaining * fun * occasionally funny." (Check to see if your Tweets have some of those attributes.) And he quotes: "Facebook is for people you went to college with; Twitter is for people you wish you went to college with."


Web 2.0 and social networking (digital tools and resources that improve productivity, but can also distract!)


About the Social Graph (Google's explanation of how all those people's names show up on your Facebook, Twitter, or LinkedIn pages, saying, "You might be friends with X, Y, and Z."

Analysis: Which URL Shortening Service Should You Use? (file under Problems we didn't know we had) by Danny Sullivan offers a thorough analysis of which URL-shortening services are good and bad, in which ways. Of particular interest to Tweeters.

Basics of various social media explained on excellent teacher training videos from Russell Stannard. Includes tutorials on JING, iTunes, Twitter, Blogger, Survey Monkey, Delicious, Glogster. Great website.

Better User Experience with Storytelling (Part 1, Francisco Inchauste, Smashing Magazine). How user experience professionals and designers are using storytelling to create compelling experiences that build human connections. Read more about the UX Storytellers Project here. Then you will probably want to buy the book: Storytelling for User Experience: Crafting Stories for Better Design by Whitney Quesenbery and Kevin Brooks (foreword by Ginny Redish), about the power of storytelling to improve the user experience. Check it out a bit through Frequently Asked Questions.






Branding. Personal Branding Basics for 2011 A brand is a promise, explains Chris Brogan. Read this, then scroll down and find links to more excellent tips on branding.

Boost Your Freelance Brand 100 Percent with Your Expert Status (Thursday Bram, Freelance Marketing, Freelance Switch, 9-4-12)

Can We Be Facebook Friends? Can doctors and patients be Facebook friends? (entry on Social Media Healthcare

A checklist for website content work (Erin Kissane, A List Apart -- for people who make websites, 3-8-11)

Citrix systems include GoToMeeting (for online meetings) and GoToWebinar (webinars for up to 1000 attendees).

Content Marketing Boot Camp:Everything You Wanted To Know In One Post (Shane Snow, The Content Strategist, 1-19-12)

Content Marketing 101. "In contrast to 'interruption' marketing such as television commercials or direct mail, content marketing involves delivering requested information with independent value that creates trust, credibility, and authority for the business that provides that value. Sonia Simone of Copyblogger, in a five-part tutorial, lays out the basics. Start with How to Build Your Business with Content, then go to Simone's The Three Essentials of Breakthrough Content Marketing, and read on.


Cover It Live. A Web-based live blogging tool, which allows you to broadcast live commentary to your readers. A partner of Demand Media (not a hero in the world of writer's rights). Check Reviews & News along right side.

Crowd Accelerated Innovation. How web video powers global innovation (19-minute video of TED's Chris Anderson on how the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation)


Document Cloud, created by journalists from ProPublica and The New York Times as an online repository of source documents. From an interesting story in the newsletter of the Association of Health Care Journalists: "Explore how the Las Vegas Sun used DocumentCloud to present hospital inspection reports, and the violations they contained, to its readers": an interactive graphic created by combining Document Cloud with Flash "to make the reports searchable and more meaningful to the public"

Drupal BarCamp 2010. Listen to sessions in audio, including Josh Ward of Volacci on Conversion Rate Optimization (CRO)

Everything Old Is New Again: The Return of the Live Event (about the changing level of students' comfort engaging in face-to-face communication, and readers' desire to be in touch personally with the creators whose products they then buy--by Tim Brookes of the Champlain College Publishing Initiative)

Facebook (major social networking site, tending more toward personal than professional)
• Facebook Strategy for Authors (Jane Friedman, 6-1-12, "Being human at electric speed: Exploring what it means to be a writer in the digital age"). Former publisher of Writer's Digest. Her personal strategy:
~~5 Principles for Using Facebook (4-3-12)
~~3 Principles for Facebook Fan Pages (8-16-11)
~~Too Many Facebook Friends: Blessing or Curse? (11-21-11)
• Facebook: Best practices for profiles, pages, groups, and posts (Darcy Patterson, Wow!)
• Facebook for the Famous (Matt Haber, Today, Fast Company, on WhoSay (social media for celebrities only)
• A Facebook story: A mother's joy and a family's sorrow. Ian Shapira, Washington Post, has edited and annotated Shana Greatman Swers Facebook page to tell her story from pre-baby date nights to a medical odyssey that turned the ecstasy of childbirth into a struggle for life.
• Facebook Scandal Version 2.0 (Michael S. Malone, ABC News, 2-20-09,on Facebook's growing pains and our rights as Facebook users)



Forget Privacy: What the Internet Knows About You by Jessica Bennett (Newsweek 10-22-10) and The Web's New Gold Mine: Your Secrets by Julia Angwin (first in Wall Street Journal series on the fast-growing business of spying on consumers). Watch your back!



Free encyclopedias
Wikipedia Scholarpedia (like Wikipedia, but with articles subject to peer review)
Citizendium (like Wikipedia but more transparent as to authorship).
About.com
Squidoo
Helium.com.
Those interested in the subject of accuracy in online encyclopedias may find the entry of Criticism of Wikipedia of interest. Many of us find it useful for a quick take on a subject we know nothing about, though we wouldn't use it as a sole source of information.

Freemium, a business model in which you give away a substantial amount of a core product for free in order to generate revenue by selling a select few premium products to a small percentage of the freebie audience. Businesses that have used this mode, as discussed in this free e-book include Skype (only 12% of users pay), Flat World Knowledge--see those and other case studies, including that of Paul Coelho, whose books became bestsellers after he made them available for free online.


FTC Tells Amateur Bloggers to Disclose Freebies or Be Fined (Ryan Singel, Wired, 10-5-09, pointing out some gaps and weaknesses in the rules) and here are the FTC Guidelines on the Use of Endorsements and Testimonials in Advertising

Funny or Die: Groupon’s Fate Hinges on Words (David Streitfeld, NY Times, 5-28-11). "Groupon borrowed some tools and terms from journalism, softened the traditional heavy hand of advertising, added some banter and attitude and married the result to a discounted deal. It has managed, at least for the moment, to make words pay."

Google Buzz. David Coursey, of PC World, outlines Five Reasons to Love Google Buzz, Five Reasons Not (Yahoo News, 2-11-10).3 Google Buzz Privacy Concerns. Andrew R. Hickey (ChannelWeb, 2-11-10). And Robert McMillan, of PCWorld, reports: Google Buzz Criticized for Disclosing Gmail Contacts (read the comments, too). Ian Paul, of PCWorld provides a guide to protecting yourself: Google Buzz: A Privacy Checklist(2-11-10). (Love the way PCWorld corrects their original article, showing where the erroneous sentence was deleted and the correction made.) Add Critics Say Google Invades Privacy With New Service by Miguel Helft (NY Times, 2-12-10).

Google's Webmaster Guidelines . Following these guidelines will help Google find, index, and rank your site. At the very least, learn what practices will turn Google off (algorhythmically).

How to Back Up Your Social Media Presence (Brenna Ehrlich, Mashable, 12-10, on how to download and store the photos, videos, statuses, updates you post -- effectively, your diary online: your tweets, your blog, etc.)

How to Create a Great E-Newsletter. In exchange for your e-mail address you get a free 10-lesson e-course on creating an e-newsletter.

How to Get Your Avatar to Show Up Everywhere (Thomas Umstattd, Author Media--Help for authors timid about technology)

How to Measure Social Media Marketing; 3 Steps (Paul Chaney, Practical Ecommerce --Insights for Online Merchants, 7-12-11)

How to Make Money with Free (Nathan Hangen on Content Marketing, on Copyblogger)

How to use social media effectively
• Some thoughts on being social (Maryn McKenna, The Further Adventures of Germ Girl, handout from talk given at AHCJ conference, 2012)
• Quit the Daily Grind: A Newspaper Reporter’s Journey into New Media (Maryn McKenna's notes from one of her talks, Further Adventures of Germ Girl. Note how she uses Stich.It to convert a set of links into one short URL to share.
• Basics of various social media explained on excellent teacher training videos from Russell Stannard. Includes tutorials on JING, iTunes, Twitter, Blogger, Survey Monkey, Delicious, Glogster. Great website.


How to Use Twitter. Useful tips by Nathan Bransford

Instant Flipbook (convert PDF files to flash page flipbook in minutes)

JoVE (Journal of Visualized Experiments, the first PubMed-indexed video methods journal in biology)

LinkedIn

((social networking in the workplace, with more of an emphasis on job-seeking and professional connections than on socializing)
• LinkedIn review and rating (PC Magazine rates it excellent--4.5 stars out of 5). Story by Jill Duffy.
• 5 Easy Steps To Organize Your Prospects & Build Relationships Using LinkedIn’s Relationship Tab (infographic, Melanie Dodaro, TopDog Social Media, 7-23-14)
•

• LinkedIn: Strictly Business (Marilynne Rudick, WebOver50, 6-12-10)
• 11 Tips For Choosing Your LinkedIn Photo (Norine Dagliano, Career Realism)
• I'm on LinkedIn -- Now What? (Jason Alba, Beyond Blinking Lights and Acronyms)
• The Importance of Legitimate LinkedIn Reviews (Tyson Snow, Social Media, Esq.)
• The Business of Editing: Are Editors to LinkedIn Like Oil is to Water? ( Ruth E. Thaler-Carter, for An American Editor, 2-27-12). "In a LinkedIn group for self-professed 'grammar geeks,' some discussions answer grammar and usage questions accurately and interestingly, but many of the responses are from people who know even less than those asking the questions."
• What's To Love About LinkedIn? (Melanie Lindner, Forbes.com, 6-20-08)
• 10 Ways Writers Can Use LinkedIn to Find Freelance Gigs (Make a Living Writing)
• Almost Savvy on LinkedIn (various posts on LinkedIn on Irene Koehler's blog, with entries such as How To Opt-Out of Social Ads on LinkedIn in 5 Clicks . "LinkedIn is THE place to start when you’re ready to tell your branding story the way you want it to be told."

Lula's Logic (Seth Godin on vegan ice cream store in East Village as example of why saying less may make marketing sense)


MindMeister (online mind mapping software, for collaborative mindmapping)




ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett, in which you learn that the income may be indirect, not direct

Qwitter (once a day tells you who has stopped following you on Twitter!)

Readability. Install this tool on your website browser and it removes the clutter around what you're reading, it says here.

Search engine optimization (SEO) tips
• SEO site advice from the Google experts (Google I/​O 2010) (YouTube video of site reviews--participants Matt Cutts, Tiffany Lane, Greg Grothaus, Vanessa Fox, 5-10-10)
• (Julia Angwin, A Makeover for Your Google Results: what you need to know about search engine optimization, or SEO, Wall Street Journal, 2-5-09)
• Gadgets, Google, and SEO (Matt Cutts)
• SEO blog
• SEO Copywriting: The Five Essential Elements to Focus On (Brian Clark, Copyblogger)
• Instant Position (SEO Doc test--check out your website's search engine optimization)
• Affiliate SEO: How Websites Are Ranking in the Most Profitable Niches (ViperChill.com)
• It's a New Me (As Seen on Google)
•
SEO Basics (Yahoo! Style Guide)
• More guidance on building high-quality sites (Amit Singhal, Google Webmaster Central Blog 5-6-11)
• Google Webmaster Tools
• Google Webmasters video channel
• Verifying ownership of your site (Google Webmaster Central Blog)
• Improving your page layout algorithm (Google Webmaster Central blog)
• SEO Basics (Yahoo Style Guide)
• Search Engine Land
• SEO Is Dead, And The New King Is ‘SMO’ (Ben Elowitz, paidContent, 11-29-10). "Search was critical when answers to questions were scarce," writes Elowitz. Now, it appears, "the audience values content, not keywords. And Facebook sides with the audience. And so it’s time to christen a new era of social-media optimization, or 'SMO.' The era of SMO liberates publishers from the exercise of tricks, hacks and keywords. Instead, the big opportunity is now once again creating and refining the most appealing content possible."
• SEO Smarty blog
• Wikipedia's entry on SEO/a>
•
Blogsite (enterprise-level blogging platform, allowing multiple blogs on one blogsite, good SEO visibility), not free
• Eric Goldman's Technology & Marketing blog
• Google Webmaster guidelines
• Yahoo content quality guidelines
• The Dirty Little Secrets of Search (David Segal, NY Times Business Day, 2-12-11).
• Interactive Marketing White Papers (More Visibility)
• Search Engine Journal (SEJ)
• Inside Search blog
• The Highest Converting Facebook Page I've Ever Seen. Glen Allsopp, ViperChill, includes How to Set Up a High-Converting Facebook Fan Page (editing added. This kid needs an editor, with sentences like "There is no industry where people make as many generalisations than they do with SEO"), but he holds readers' interest and builds an audience with helpful advice and insights, as in Affiliate SEO: How websites are ranking in the most profitable niches and How to Really Build Backlinks and Dominate Google.
• Basics of Photography SEO, Part 1: Google doesn’t hate you (Nigel Merrick, Black Star Rising, 11-26-12). See also Basics Of Photography SEO, Part 2: Where To Use Your Keywords . See list of where to put your key words.


The 6 Types of Blog Commentors: Do You Know Them? (Naomi Dunford, Itty Biz, marketing for businesses without marketing departments)

** Social Media Resources
(KOK Edit, Katharine O'Moore-Klopf's invaluable links, on Facebook, Google+, LinkedIn, and Twitter)

6 social media platforms at a glance Kent Lewis (iMedia connection) outlines differences in demographics, mindset, ideal fit for Facebook, MySpace, LinkedIn,Blogs, Twitter, and YouTube. Who you'll reach, and how.

Skype, software that enables free phone calls via the Internet. And if you have a Webcam on your computer you can see each other (which could be good or bad, but is great for keeping up with the grandchildren). Check out the Skype handset , a phone you plug into a USB port so you needn't use the computer's mic and speakers for Skype phone calls (sold here on IPEVO (an online store for tools for the connected world)

Slideshare (like YouTube for PowerPoint presentations: share your presentations with the world; add audio to create a Webinar)

Smashing Magazine has excellent material on website design (including 10 Useful Usability Findings and Guidelines, tutorials, navigation, typography and free fonts)

Smashing Magazine has excellent material on website design (including 10 Useful Usability Findings and Guidelines, tutorials, navigation, typography and free fonts.

Snagit (screen capture software -- voted favorite in one group of instructional design pros)

Social bookmarking in plain English (Common Craft)

Social Fish: Making It . Elizabeth Chang on group that helps organizations use social networks created by vendors or take advantage of existing social networks to keep in touch with members (Washington Post, 6-28-09)

Social media technology in plain English (great short video explanations from Common Craft)

Social Media and Web 2.0 in Government (WebContent.gov)

Social Media Skills for Journalists (great links in this syllabus for Sree Srinivasan's course,Columbia Graduate School of Journalism)

Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses (Michael A. Stelzner, Social Media Success Summit 2009). Download free PDF file.

Selling Our Books on Social Media--Don't Be a Personal Space Invader (Kristen Lamb's blog)

Social Network Websites (John Kremer's links, Book Marketing and Book Promotion)

Social networking sites such as Facebook and Twitter are being joined by many other, more specialized sites -- see Wikipedia's list of, and links to, Social networking websites.

SparkList (email marketing software and list-hosting solutions)

Spectacularly creative ads, issue 13 (Dark Roasted Blends)

Spelling mistakes 'cost millions' in lost online sales (Sean Coughlan, BBC News 7-13-11). Revenue per visitor to the tightsplease.co.uk website was twice as high after an error was corrected. "When a consumer might be wary of spam or phishing efforts, a misspelt word could be a killer issue..." "You get about six seconds to capture the attention on a website."

Squidoo links to blogs about social media and Top 100 Squidoo Lenses on Business and Work

StumbleUpon (personalized recommendations on the Web)

SurveyMonkey (a free and simple way to create surveys)

TeacherTube (Web-based tool for video sharing)TeacherTube (Web-based tool for video sharing)

TechCrunch (group-edited blog about Web 2.0 start-up products & companies, with many posts written by Michael Arrington)

TED Talks: Ideas Worth Spreading. Excellent speakers on fascinating topics, free to the world, on video, often or usually with transcripts.


Ways to make room for good writing on social networks by Roy Peter Clark (Poynter Online, 11-22-10). Part 1 of a series. Part 2: Why ‘no dumping’ is a good motto for writing on social networks (i.e., craft your message), 12=9-10.


Webmonkey tutorials (HTML, JavaScript, design and more), cheat sheets (HTML, CSS and special characters), color charts, and snippets of code (templates and cut-and-paste snippets and scripts you may not know how (or may not want to bother) to program.

Websites: Good Designers Redesign, Great Designers Realign (Cameron Moll, A List Apart--for people who make websites)

Writing and editing for the Web:
• Writing and Editing for the Web (Chris Harvey, University of Maryland School of Journalism).
• Excellent articles about online writing (Full Circle Communications) . for example:
• Writing "About Us"
• Writing website bios
• The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World, in both print and digital (for Kindle) editions. A guide to providing online content, with sections on making site accessible to all and search-engine optimized. Click here for supporting website, with entries on such online concerns as eye-tracking (where readers look first) and user-interface basics.

[Go Top]

RESOURCES FOR DOING BLOGS
• Blogging Toolbox (Mashable's links to 120+ resources for bloggers)--start here!
• Blogging for Dollars: Giving Rise to the Professional Blogger (Meg Hourihan, Web DevCenter
• Blogging Tips (Keven Ann Willey, as reported in AJR)
• Blogging Basics 101
• Blogging tips galore (Lorelle on WordPress, who among other things offers digital inserts to prevent plagiarism)
• Blogs in plain English (Common Craft video explanation)
• Blogsite (enterprise-level blogging platform, allowing multiple blogs on one blogsite, good SEO visibility), not free
• Blog Usability (top 10 Weblog design mistakes, Jakob Nielsen)
• Content Marketing 101 (Copyblogger on How to Build Your Business With Content)
• Copyblogger (useful blog on blogging, here on the importance of a calendar and planning)
• Daily blog tips
• Google Sites (for a group website or a company intranet--new, and the votes not in on this one yet)
• Great Landing Pages (Copyblogger)
• LiveJournal (free, good for blogging among friends)
• Nine Lessons for Would-Be Bloggers (Joshua Porter)
• SEO Copywriting: The Five Essential Elements to Focus On (Brian Clark, Copyblogger)
• 10 Common Business Blogging Questions Answered (Hubspot, focused on business-to-business blogging). Those were most common questions from HubSpot'sScience of Blogging webinar, viewable on demand here, with Dan Zarrella.
• Using Google alerts to monitor incoming links/a>
•
WordPress Tips Newsletter (Tom Johnson's blog)
• Widget websites (John Kremer's links to websites and other services devoted to making and hosting widgets)
• Business2Blogger (must useful info for business blogging)
• The $105 Fix That Could Protect You From Copyright-Troll Lawsuits (David Kravets, Wired, 10-27-10). "Under the Digital Millennium Copyright Act, a website enjoys effective immunity from civil copyright liability for user content, provided they promptly remove infringing material at the request of a rightsholder. That’s how sites like YouTube are able to exist, and why Wired.com allows users to post comments to our stories without fear that a single user’s cut-and-paste will cost us $150,000 in court. But to dock in that legal safe harbor, a site has to, among other things, register an official contact point for DMCA takedown notices, a process that involves filling out a form and mailing a check" to the U.S. Copyright Office. Advises Kravets: "If you run a U.S. blog or a community site that accepts user content, you can register a DMCA agent by downloading this form (.pdf) and sending $105 and the form to Copyright RRP, Box 71537, Washington, D.C., 20024."
BLOGGING PLATFORMS:

• WordPress (Web-based, free, an open source blogging platform, most popular platform, with huge community of developers; allows no ads)
• Blogger(Web-based, free, owned by Google, whose ads you can post. Some problems reported)
• Movable Type (a professional publishing platform, for developers)
• Posterous (Web-based, free, hard to set up, easy to post messages by email) says Jason Fitzpatrick, Lifehacker on 5 best blogging platforms (6-10-10)
• Squarespace (Web based, monthly fee)
• Typepad (for Movable Type fans--the best, says Mashable), not free
• Tumblr (Web-based, free, a cross between a blog and a Twitter feed)
• Twitter (mobile-based one-sentence blogging, a topic discussed separately)
• Xanga (personal blogging community)


RSS readers, feed aggregators, and other devices for keeping track of your favorite blogs etc.


• What the heck is RSS (Copyblogger explains RSS, feed readers, bookmarks, chicklets, etc.)
• An explanation of RSS/​feeds/​online newsletters (Yen Cheong, on The Book Publicity Blog)
• Feed 101 and Feedburner Help Group
• RSS, explained (Wikipedia)
• What is RSS (ProBlogger's explanation: It's like a subscription that is delivered to your RSS reader everytime a website you've subscribed to updates.)
• RSS in Plain Language (Common Craft)
• RSS, Twitter, email subscribers, please read (Seth Godin)
• Seven Tips for Making the Most of Your RSS Reader (Marshall Kirkpatrick)
The Ultimate RSS Toolbox – 120+ RSS Resources (Mashable)
Readers include: Bloglines, Google Reader , Newsgator, Google Feedburner (now Google-owned),My Yahoo, SharpReader, FeedReader, AmphetaDesk, RSS Bandit




RESOURCES FOR DOING PODCASTING


• Podcasting Toolbox (Mashable's links to 70+ podcasting tools and resources)
• Introduction to Podcasting (Learn Out Loud). What is podcasting? How do I listen to a podcast?
• Apple's answers to FAQs on podcasting
• How to Create Your Own Podcast - A Step-by-Step Tutorial (Corey Deitz, About.com)
• Wikipedia's useful entry and links on podcasting
• podCast411 (tutorials on podcasts and podcasting and links to more tutorials)
• Audacity (the free cross-platform, open-source software for recording and editing audio)
• GarageBand (Mac software used to create music or podcasts)
• Libsyn (liberated syndication) -- one stop hosting solution for everything you need to start podcasting, get your podcast in iTunes, become an App. "Cheap, simple, reliable," says one writer (TL). "Begin building your audience immediately."
• Podcasting Legal Guide (Creative Commons)
• The B&H Equipment Guide to Telephone Interviews (Sam Mallery)
• The B&H Handheld Digital Audio Recorders Buyer's Guide (Sam Mallery)




Brain Teasers. A series of games (birdwatching, memory match, monster garden, speed match, spatial speed match, color match, lost in migration and chalkboard)designed by lumosity to improve cognitive function by improving memory and attention.


Do you know your states? (an addictive geography game from Jim's pages, which contains a miscellany of goodies)

Hue Shift, a brain teaser from Kongregate, a Flash game site.

JetPunk. Great timed quizzes in many categories. See how you fare on these, among others:
• Countries of the World
• Computer nerd acronyms quiz
• Name the Elements
• Name the Planets
• States in the U.S.A.
• NFL Football Teams
• Fast typing to 100
Great quizzes -- save link for rainy days!


Selective attention test
(on YouTube) and follow-up, The Monkey Business Illusion by Daniel Simons.



Spelling Bee
difficulty level:

score: -

please wait...
 
spell the word:




PSYCHOLOGY TESTS


Websites, organizations, and other resources

A GREAT READ
Blog roll, too
and communities of book lovers
Best reads and most "discussable"
Fact-finding, fact-checking, conversion tables, and news and info resources
Recommended reading
long-form journalism, e-singles, online aggregators
BOOK AND MAGAZINE PUBLISHING
New, used, and rare books, Amazon.com and elsewhere
Blogs, social media, podcasts, ezines, survey tools and online games
How much to charge and so on (for creative entrepreneurs)
And finding freelance gigs
Blogs, video promotion, intelligent radio programs
See also Self-Publishing
Indie publishing, digital publishing, POD, how-to sources
Includes original text by Sarah Wernick
WRITERS AND CREATORS
Multimedia, cartoons, maps, charts and so on
Plus contests, other sources of funds for creators
Copywriting, speechwriting, marketing, training, and writing for government
Literary and commercial (including genre)
Writing, reporting, multimedia, equipment, software
Translators, indexers, designers, photographers, artists, illustrators, animators, cartoonists, image professionals, composers
including academic writing
Groups for writers who specialize in animals, children's books, food, gardens, family history, resumes, sports, travel, Webwriting, and wine (etc.)
Writers on offices, standing desks, rejection, procrastination, and other features of the writing life
ETHICS, RIGHTS, AND OTHER ISSUES
Contracts, reversion of rights, Google Books settlement
Plus privacy, plagiarism, libel, media watchdogs, FOIA, protection for whistleblowers
EDITORS AND EDITING
And views on the author-editor relationship