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Secrets of successful book covers and titles

e-Book Cover Design Awards. In his monthly award column, Joel Friedlander comments on strengths of that month's winners. A strong graphic and readable type are important, for example.
Three Surefire Ways to Fail at E-book Cover Design (IBPA, June 2016) SIMPLICITY: At small size, simplicity is essential: Limit the cover to the title, author name, and one graphic that instantly communicates something about the tone or genre of the book. Avoid shoehorning many images onto the cover. SCALE: Shrink your cover to the size it will be seen on sites like Amazon, Smashwords, and iBooks store. Will your concept work there? LACK OF STRATEGIC BENEFIT: Can your potential reader see what type of book it is? (Is it a mystery but looks like a romance novel?) If they are part of a series, is that visually apparent? "Treat your e-book covers as related to, but not identical to your print book covers. Keep them simple, legible, and recognizable."
Book Covers See Yellow to Attract Online Shoppers (Lucy Feldman, WSJ, 5-24-16) As Amazon’s importance as a bookseller has grown, publishers are pushing their designers for brighter, bolder covers that pop for online shoppers. That has led to a spate of brightly colored book jackets, with blaring yellow covers now appearing in profusion. The hot color of the moment? Yellow. “Everything gets simplified to what the eye can see at one inch. That can be the size of the graphics, the colors, the amount of detail,” said Robbin Schiff, executive art director at Random House.
• Here's a GREAT ebook cover: The Opportunist (Love Me With Lies #1) by Tarryn Fisher
3 Steps to e-Book Cover Design Success (Joel Friedlander, Book Buzzr 11-28-11)
Cover Design and the Problem of Symbolism (Joel Friedlander, Publishing Basics 2-13-12). Tell-tale signs of amateur book covers include:
~bad font choices
~confused graphics
~colors that don’t work
~meaningless or overused stock photography
~too much copy
The Making of a Book Cover (Phyllis Theroux with Kathy Abbott)
14 Tips for Good Kindle Cover Design ('Cheap Literature' Smith, Humble Nations).
Do blurbs help sell books? Jake Cumsky-Whitlock, head book buyer at Kramerbooks, a Washington, DC, bookstore, told NPR, “If I haven’t heard of the author writing the book, but it comes with the imprimatur of a reputable writer or someone I respect, that will make a big difference.” A roundup of tips and opinions on "advance praise" solicited before publication.
Great covers sells books, but what makes for a great cover? (links to informative pieces and series about what makes book covers function well, or not, as marketing devices)
The Disappearing Double Chin Trick for Portrait Photography (EDW Lynch, LaughingSquid.com, 7-18-12). Photographer Peter Hurley demonstrates how to take more flattering portraits by having the subject adjust their head position slightly in order to accentuate the jawline (and remove the “double chin”). About 7 minutes into the video, Hurley shows a series of comparison photos—the difference is remarkable.
Judging the Book: 50 Most Captivating Covers of All Time (OnlineUniversities.com)
The Best Book Covers of 2011 (one man's choice--Skip Prichard--and mostly "high concept" but interesting as for that purpose)
Cover story: a year of beautiful books (Kathryn Hughes, Guardian UK, 12-2-11). Publishers have responded to ebook surge by bringing out exquisite new releases and revamps of print classics. (Here's a Flickr group celebrating beautiful books.)
Is This Title O.K.? (Andy Martin, Draft, NY Times, 9-01-12)
“What steps should writers take when they disagree with the publisher’s choice of a cover?" (The Big Thrill, Thriller Roundtable). ITW members Kate White, Eric Red, Bob Doerr and A. J. Kerns discuss ways of persuasively suggesting a particular cover design doesn't work.
The Rising Value of Land in Book Titles (Alex Williams, NY Times, 9-11-13). This year: "The Lowland," "Joyland," "Sisterland," "Fairyland," "Jungleland," "Motherland." “Book publishing is a very imitative business,” said John Mutter, the editor in chief of Shelf Awareness, an online newsletter for booksellers and librarians. “When a new kind of title or cover works, elements of them show up in connection with other books until another unusual, effective title or cover appears.” A survey of earlier soundalike titles, too.
All-Time Great Titles (e.g., Goodbye to All That -- Abbeville Press's blog)
The importance of hiring a cover design professional (Reedsy) An interview with Rachel Lawston.
Great covers sells books, but what makes for a great cover? (Pat McNees's roundup of help articles)
Book Cover Design: How self-publishing authors can do it best (Martin Cavannagh, Reedsy)
The Creative Road to a Great Book Title (Arielle Ford, HuffPost)
Computer Model Names Agatha Christie’s Sleeping Murder as “The Perfect Title” for a Best-Seller (Lulu) and you can put your title to the test with the Lulu Titlescorer
What Makes a Good Subtitle and How Long Should It Be? (Susan Kedrick, Book Cover Coaching)
Two Book Covers Go from So-So to Wonderful (John Kremer, who does book cover critiques for $150
Great covers sells books, but what makes for a great cover? (links to informative pieces and series about what makes book covers function well, or not, as marketing devices)
Two Very Ugly Book Covers (John Kremer)
Where the cover of your favorite novel comes from Charlotte Strick (The Atlantic, 3-15-11). The Farrar, Straus and Giroux art director behind the jackets of Freedom and 2666 explains what goes into designing book jackets
Judging Books by Their Covers (Erin Moriarty of CBS Sunday Morning, 12-19-10), text and video. The Designs of Dust Jackets Are as Artful as the Words They Encase, but Will e-Books Spell the End of Book Covers?
Book cover transformations (before and after, Dunn & Associates)
Book cover makeovers, with explanations (Foster Covers)
My Favorite Book Covers of 2009 (The Book Design Review, NY Times, 12-22-09, with links to favorites for 2005-2008 as well)
Book Covers: Paper Stock and Cover Finishes (John Kremer)
Book Design for Transformational Authors (Mark Gelotte's site, advertising his wares, but with good examples of book design--not so much of covers)
Elements of Good Cover Design (John Kremer)
Book design is no laughing matter. Okay, it is. (Knopf book designer Chip Kidd's TED talk)
Book Cover of the Week: Saul Steinberg, A Biography (Jewish Book Council, 12-11-12)
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All about bestsellers (tips, facts, and stories)

My Amazon bestseller made me nothing (Patrick Wensink, Salon, 3-15-13) "My novel shot to the top of the site's bestseller list last summer. You won't believe how little I got paid."
Why Isn't the Best-Seller List Simply a List of Best Sellers? (Adams Sternberg, Behind the Best-Seller List, NY Times Magazine Interactive). Among other things, it omits perennial bestsellers like The Great Gatsby and religious devotional sold to institutions in bulk, such as Jesus Calling
How Many Copies Does It Take To Be an Amazon Bestseller? Not So Much (Gabe Habash, Publishers Weekly, 3-10-13
New York Times Bestseller List
Bestseller lists (BookSpot)
Bestsellers section (PublishersMarketplace)
The Reality of a Times Bestseller (Lynn Viehl, Genreality, 4-17-09). Hard dollars-and-cents figures from the author of Twilight Fall: A Novel of the Darkyn
The Mystery of the Book Sales Spike (Jeffrey A. Trachtenberg, Wall Street Journal, 2-21-13). How some business-book authors hire a marketing firm that purchases books ahead of pub date, creating a spike in sales -- in effect, buying their way onto bestseller lists (albeit very briefly).
Did Tommy Mottola Buy Credibility From The New York Times (Wayne Rosso, 2-19-13); see also Update: An Exercise in Irrelevancy (Wayne Rosso, 3-5-13, on how easy it is to hit the New York Times Bestseller list, thus signaling its growing irrelevancy)
Dear Book Lover: How to Write a Best Seller (Cynthia Crossen, Wall Street Journal, 1-23-12)
What Is a Bestseller? (Lynette Padwa, Los Angeles Editors & Writers Group, 2011).
10 Bestsellers: Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books (Seth Godin: O'Reilly Tools of Change for Publishing Conference). After listening to this, check Permission Marketing (Seth Godin, free sample). Sell the idea, and then sell the book as a souvenir.
John Gray in an interesting interview by Steve Harrison (listen online, for free). "To me, the secret to everything is radio. I was busy doing radio interviews for a year, and finally book sales started increasing." ~John Gray's book Men Are from Mars, Women Are from Venus stayed on the bestseller list for seven years.
Books for the Ages, if Not for the Best-Seller List/a> (Clark Hoyt on what's wrong with bestseller lists, NY Times, Opinion, 10-21-07)
'The 4-Hour Workweek': A Case Study in DIY Marketing (Steve Rubel, AdAgeDigital, 6-4-07). How Timothy Ferriss rode blogs to the bestseller list. See also How Does a Bestseller Happen? A Case Study in Hitting #1 on The New York Times by Ferrill himself (HuffPost 8-14-07). And then: Publishing 2.0: Tim Ferriss on Using a Viral Idea to Create a Best-seller
The Greatest Mystery: Making a Best Seller (Shira Boss, Your Money, NY Times, 5-13-07)
When Everyone Was Excellent (Joshua Hyatt, Inc., 5-15-99, on why In Search of Excellence by Peters and Waterman, became a bestseller)
The Publishing Game: Bestseller in 30 Days (Fern Reiss)
How Darcie Chan Became a Best-Selling Author . Self-publishing is upending the book industry. One woman's unlikely road to a hit novel. (Alexander Alter, WSJ, 12-9-11)
The Reality of a Times Bestseller (Lynn Viehl's frank and fantasy-destroying tale of what happened when her Darkyn novel, Twilight Fall, made the NY Times top 20 mass market bestseller list), followed up by More on the Reality of a Times Bestseller (9-6-09).
Of brooms and bondage. Publishers used to tell readers what was hot. Now it's the other way around. Now "readers can go online to berate overhyped books that fail to thrill."
Four self-published authors on New York Times ebook bestseller list (Alison Flood, The Guardian, 8-2-12)
Bestselling authors of the decade. JK Rowling is number one, as you would expect. But who are Roger Hargreaves and Richard Parsons? And what are they doing in the top 10? (Brian MacArthur, The Telegraph, 12-22-09)
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Building your author platform

What's an author platform? Part 1 (Sandra Beckwith, Build Book Buzz 2-8-12) and part 2, 12 platform-building elements to consider.
Standing Above the Crowd: Platforms and Publicity in a Crowded Marketplace (transcript of Authors Guild symposium, 2005, with Nick Taylor, Beth Dickey, Nelson George, E. Jean Carroll). Pitching oneself along with one's work
The Psychology Behind Writing a Great Pitch (Andrea Lehr, Convince& Convert). Interesting article and infographic.
Platform: Get Noticed in a Noisy World. See also his piece How to Launch a Bestselling Book
Matt Law's review of Michael Hyatt's Platform University
What is an author platform and why do I need one? (Joanna Penn, Creative Penn, 6-26-09)
Nathan Bransford, agent, on author's platform (interviewed by Meredith Resnick, The Writer's [Inner] Journey)
• Author Videos: The Author Takes a Star Turn (Pamela Paul, NYTimes, 7-9-10), on the importance of the author video for connecting readers to authors (and book buyers).
The platform vs. the eyeballs (Seth Godin) Are you buying momentary attention or are you investing in a long term asset?
Build your author platform: 10 tips from a pro (Alan Rinzler, The Book Deal)
The number one way to get published -- your author's platform (Jeff Rivera's YouTube site)
"Platforms" Are Overrated (Stephanie Bane, Creative N0nfiction, Fall 2014) Common sense talk about the value (or not) of book authors building a presence on social media p/watch?v=_Drhet37EuE"target="_blank">Author's platform (Jeff Rivera's 60-second YouTube video, The Write Stuff)
Creating An Author Platform That Sticks (Angela Ackerman, The Bookshelf Muse 2-3-12)
The “New Author Platform” – What you need to know (Alan Rinzler, The Book Deal, 7-25-11)
Strategic tweeting for authors (Alan Rinzler, The Book Deal 3-20-11)
Fifty Ways to Build an Author Platform (Christina Katz, author of Get Known Before The Book Deal: Use Your Personal Strengths To Grow An Author Platform , on Digital Book World 12-21-11)
10 Tidbits About Author Platform (Rachelle Gardner, 10-3-11)
What you need to include in your email signature (Yen Cheong, The Book Publicity Blog)
How To Build A Writer Platform With No Time, No Credentials And No Book (Kimberley Grabas, WritetoDone)
Why You Need an Author Platform – and How to Get One (Ali Luke, WritetoDone)

Creating your author website

Smashing Magazine has excellent material on website design (including 10 Useful Usability Findings and Guidelines, tutorials, navigation, typography and free fonts.
16 of the Best Website Homepage Design Examples (Lindsay Kolowich, HubSpot, 5-26-16)
Self-Hosting Your Author Website: Why and How to Do It (Jane Friedman, 9-9-14) Self-hosting is when you have access to all of your website files and the servers where those files are stored (that is, where they are hosted). You own those files and have the freedom to change them.
Breaking Into Startups. This is for aspiring software engineers but if you're doing your own website it may come in handy, for technical stuff.
Course report on Coding Bootcamps
What is a coding bootcamp? (Artur Meyster)
Google Analytics for Bloggers (Jeff Sauer, Presentation Notes, 9-23-13)
Google Analytics vs. Stat Counter (pros and cons of two services for measuring site traffic)
The real difference between StatCounter vs. Google Analytics? (StatCounter forum)
Why Your Freelance Writer Website Makes You Sound Like an Idiot (And How to Get Your True Voice Back) (Sophie Lizard, guest-blogging on Write Your Revolution
Well-designed authors' websites (column along left side)
If you build it, they won't come: a guide to author websites (Laura Hazard Owen, Publishing Trends, 12-08)
Ten Author Websites That Really Do the Business (The Writing Platform: Digital Knowledge for Writers). Simon Appleby, director of digital agency Bookswarm, highlights ten websites that do their authors justice on the web and gives reasons (includng "black marks"): John le Carré, E.L. James, Joe Abercombie, J.K. Rowling, Anthony Horowitz, Bernard Cornwell, Anthony Beevor, Will Self, Gillian Flynn, Marcel Theroux
Landing Pages: Turn Traffic into Money (Copyblogger). Sign up for a free ebook on the subject. "A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result."
Why You Need to Build Links to Your Website and What a Good One Looks Like (Rebecca Corliss, Hubspot, 1-24-11)
Did You Graduate from Link-Building High School Yet? (Pete Caputa, HubSpot 9-30-08)
No author website rules of the road in publishing contracts is a big fail for the industry (Mike Shatzkin, Idea Logical Company, 3-19-15) Read the comments. "There should be no doubt about the critical importance of an author’s web site (and no, a page on the publisher site isn’t an adequate substitute). The author site serves three absolutely essential purposes that will not be adequately addressed without one." Purpose 3: "3. It gives a logical place for anybody writing about the author to link. That’s why author websites often score so high in search. (Inbound links are SEO gold.) And if an author doesn’t have a website, the next logical place to link might be the Amazon author page, or the Amazon product page (the book). The next choice would be a primary social presence, like Twitter or LinkedIn.

"This last point is not registering in many places. At one big house, we know that their policy is to avoid linking to Amazon if they can; they’d rather link to B&N. But they also don’t highly value author websites, and they certainly don’t routinely make sure they exist. The omission of author sites means they’re creating links to Amazon, whether they like it or see it that way, or not."
About Me page (Andrew Wise)
Widget websites (John Kremer's links to websites and other services devoted to making and hosting widgets)
BlogHer (a social community for women who blog, with a popular conference in July)
The $105 Fix That Could Protect You From Copyright-Troll Lawsuits (David Kravets, Wired, 10-27-10). "Under the Digital Millennium Copyright Act, a website enjoys effective immunity from civil copyright liability for user content, provided they promptly remove infringing material at the request of a rightsholder. That’s how sites like YouTube are able to exist, and why Wired.com allows users to post comments to our stories without fear that a single user’s cut-and-paste will cost us $150,000 in court. But to dock in that legal safe harbor, a site has to, among other things, register an official contact point for DMCA takedown notices, a process that involves filling out a form and mailing a check" to the U.S. Copyright Office. Advises Kravets: "If you run a U.S. blog or a community site that accepts user content, you can register a DMCA agent by downloading this form (.pdf) and sending $105 and the form to Copyright RRP, Box 71537, Washington, D.C., 20024."
See the Web Site, Buy the Book (informative essay by J. Courtney Sullivan, NYTBR, 1-23-09), with links to websites and book trailers
Author Website Tips: The Importance Of A Call To Action (Writer's Relief, Huff Post, 4-3-13)
Author Websites: 7 Of The Best Writers' Sites
100 Best Websites for Writers (Carrie Smith, The Write Life, 1-19-15)
Developing Non-English Web Sites (Computing with Accents, Symbols & Foreign Scripts)
Web marketing advice (Flyte)
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Author book talks

Venues for author interviews, webcasts (sites where readers can find them)
Author interviews, book readings, glimpses into the literary world (podcasts and downloads for book worms and writers)
Giving a Successful Author Talk: Three Ideas (Chitra Banerjee Divakaruni)
9 tips for successful author readings (Alan Rinzler, The Book Deal, 11-19-09). See item 9: 9. Make sure your books are stocked for the event: here’s how.
How to do a Book Talk: An Author's Guide (Charles J. Harwood)
11 Ways to Guarantee a Successful Author Talk (Matthew Dicks, HuffPost, 5-19-15) Tell a good story rather than read from your book. Pull back the curtain on your experience in the publishing world. Write down all the questions asked from audience (or have a friend do so). "When you answer a question with a story or anecdote that an audience seems to like, don’t wait for someone to ask you the right question in order to tell it again. Find a way to weave that story into every talk." Do not read from notes. Speak extemporaneously. Share the stage with another author. Be prepared for no audience or two or three people. "Remember that the publishing and book business is a small and insular world. Be "cooperative, collaborative, and kind."
A literary agent reflects “On Authors and Book Talks” (Debbie Carter of Waverly Place Literary Agency, on Joan Detz's blog, 7-22-16) What not to do: underprepare and bore your audience.
Video Interviews with Children's Authors and Illustrators (Reading Rockets)
5 Steps to a Killer Book Talk (Kate Raphael, on Jane Friedman's blog, 7-7-2016) "Recently, I interviewed Claudia Six, author of Erotic Integrity: How to Be True to Yourself Sexually, along with Brooke Warner, author of Greenlight Your Book. I asked them why it takes so long to bring a book into the marketplace, and Brooke talked about the pre-sale and pre-publicity process. Then Claudia chimed in, “It’s kind of like having erotic integrity—you’ve got to own that you’ve written this book and you have something to say.” I thought, “She is going to do well because she can turn any question into a chance to talk about her book.” That’s a great skill to cultivate."
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In an excellent piece in the Summer 2014 issue of the Authors Guild Bulletin, "The Power Is Shifting to the Authors," novelist CJ Lyons writes about an article in Digital Book World that explains "the difference between marketing and promotion. Marketing is building the readership. It's getting the word out there when no one has heard of you. It's reaching new readers. That is vital, no matter what stage of your career you are in. Promotion is taking something that is already starting to get known and get a buzz, and increasing that, giving that buzz greater impact. But you can't do that without already having the buzz. Unfortunately a lot of publishers just want to do the promotion." (For 90% of authors and of the books they release every year, "they're not doing anything except throwing them in a catalog.")

Book authors traditionally lament their publishers' failure to run ads about their books in book review media, but advertisements (for which one pays) lack the credibility of reviews and publicity (news and feature stories, for which one doesn't pay). It pays to understand the full marketing mix, which in this day and age includes getting to popular bloggers, websites, and anything the purchasing public is likely to read and be influenced by. The most important thing is to get information about your book out there, where people know it exists, and can easily purchase it -- and make it tantalizing in as few words and images as possible.

Forget The Book, Have You Read This Irresistible Story On Blurbs? (Colin Dwyer, NPR, 9-27-15) Those snippets of praise on book covers have been around for 150 years (at least). But how do they get there? "It's less for what the blurb says than who's doing the saying," says Jake Cumsky-Whitlock, head book buyer at Kramerbooks. "If I haven't heard of the author writing the book, but it comes with the imprimatur of a reputable writer or someone I respect, that will make a big difference." Jerome Loving, author of Walt Whitman: Song of Himself, adds: "It's not surprising that the poet who began his first great poem with the words 'I celebrate myself' would be one of the originators of the book blurb."
What Donald Trump Can Teach You About Book Marketing (Even If You Hate His Guts) (Penny Sansevieri, Author Marketing Experts, 3-18-16) A good summary of what you need to know to market yourself as an author, and an interesting take on Trump.
Book Marketing Update (John Kremer's very useful site). See also his Free Reports on Book Marketing (e-zines, selling our books outside of bookstores, top 101 marketing sites, top 25 independent bookstores, reports for authors, reports for novelists, reports on book design and printing, reports on book publicity, and recommended resources).
21 free resources for authors (Sandra Beckwith, Build Book Buzz, 2-3-15)
Book Promotion 101 (Bella Stander's links to useful resources)
Book Promotion Newsletter(bi-weekly ezine for authors by Francine Silverman), small subscription fee
Book Marketing the Old Way Versus the Way That Works Today—Part 1: Book Reviews (Beth Bacon, Digital Book World, 9-30-14). Part 2: Email promotions.
The Difference Between Marketing and Publicity (M.J. Rose & Randy Susan Meyers, guest posting on Jane Friedman's blog, 11-15-13) "PR and marketing can expose books to potential readers. The book—the words and the premise, the first few pages, the flap copy, the book cover—must entice, enchant, seduce. The book sells the book."
(The Book Publicity Blog Yen Cheong's news, tips, trends and miscellany for book publicists), which contains a great blog roll for book lovers
Annie Jennings reports on getting author publicity (free)
AuthorBuzz (marketing service that puts authors directly in touch with readers, booksellers, librarians)
Author Central (beta site for author profiles on Amazon.com)
Author Marketing Experts (several consultants)
• Author Videos: The Author Takes a Star Turn (Pamela Paul, NYTimes, 7-9-10), on the importance of the author video for connecting readers to authors (and book buyers).
Autographed by Author stickers. Buy them from Wax Creative Design and put them on books you sign for bookstores and others.
Out-of-the-box book marketing tips (Christine Benedict on marketing a novel)
Backspace Book Promotion Network
Author Promoting Book Gives It Her All Whether It's Just 3 People Or A Crowd Of 9 People (Onion spoof of the Author Book Tour, 4-14-11)
Bookstore Lists on the Web, John Kremer's list, including Top 20 Independent Bookstores
Book tour? More like a safari (Carolyn Kellogg, L.A. Times 3-7-10). With publisher publicity departments backing away from traditional author tours, writers are left to their own devices--and strangers' couches. Which is where we learned about couch-surfing!
Calling publicists: 7 tips for writing a great press release (Michelle V. Rafter, WordCount: Freelancing in the digital age, 1-14-13)
Chris Bogan's marketing blog
Book Bites Talk Radio (Christine Kloser and Lynne Klippel)
Build Book Buzz (Sandra Beckwith's blog).
Even the biggest and smartest publishers still have a lot to learn about digital marketing (Mike Shatzkin, The Shatzkin Files, 3-26-14). Among other tips: Find "out who the people are who have already read the book and commented on it and what words they use when they describe it. LibraryThing tags and GoodReads reviews are key sources for that..."
Free press release writing course (Joan Stewart, Publicity Hound)
Frugal Marketing (Shel Horowitz on Book Marketing)
Help! My Book Isn’t Selling. 10 Questions You Need To Answer Honestly If You Want To Sell More Books. (Joanna Penn, Creative Penn, 10-12-12)
How to Position Yourself as an Expert by Pitching Your Local Media (International Freelancers Academy)
Publicity Hound's Tip of the Week
NetGalley.com, a website for "professional readers" (who read and recommend books: reviewers, bloggers, media, booksellers, librarians and educators). Publishers (including self-publishers) pay NetGalley to host digital galleys (not printable, and not printed), both PDF and EPub files, readable on all major reading devices . Publishers can limit distribution in various ways.
Marketing Matters (Brian Jud's blog) and articles, especially about selling through nontraditional channels
Planting the Book Publicity Seed (Jocelyn Kelley, HuffPost blog, 11-13-12). It takes time and lots of little efforts to get a book noticed. "Most 'break out' authors have been working at this tirelessly for a very long time."
Use QR Codes to "Amplify" Your Work (Research Explainer). "These two-dimensional bar codes—looking like crossword puzzles for masochists—enable audiences to scan the code with their smartphone or camera-equipped tablet to gain access to information or trigger actions. For example, scanning the QR code on this post will link you to the Explaining Research web site." But they can also take you Amazon (or elsewhere) to sell your book, and for people with smartphones, this could mean quick, impulsive sales.
Portland Badge Company (customized name badges at reasonable prices)
Book Marketing Online 2010 (video of panel discussion organized in March 2010 by the NY chapter of the Women's National Book Association).
Rethinking book marketing and its organization in the big houses (Mike Shatzkin, Shatzkin Files, 12-17-12). Publishers need to realize that "the title-driven and pubdate-driven marketing techniques that we all grew up with will shortly have outlived their usefulness." See also Imprints in the 21st Century (Shatzkin, 3-6-09): "the imprints that matter in the 21st century have to mean something to consumers, not to intermediaries" -- not what shelf in the bookstore does a book belong on, but what niche will the reader find it in.
Getting to Grips with Goodreads: 6 actionable ideas (Laura Pepper Wu, 30 Day Books blog, on how to make your book more visible to this online book club's 12 million members)
Savvy Book Marketing (Dana Lynn Smith's tips, tools, and techniques for promoting your book), including her list of eZines for Authors
Do authors really need to promote their own books? (Mary DeMuth, guest-posting on MichaelHyatt).Check out the comments!
Know Your Audience – The Secret To Author John Locke’s Success (Caitlin Muir, Author Media)
Novice Authors Must Promote Themselves, Since Publishers Won't by Neely Tucker tells how Kelly Corrigan sold 80,000 copies in hardcover and 260,000 in paperback of her memoir The Middle Place.
If Publicity Doesn’t Sell Books, What Does? (Meghan Ward's Writerland 2-28-12), followed by Does Publicity Sell Books? The Debate Continues
Case Study: Book Marketing, Search Engine Optimisation And Using Press Releases For Your Book (Kit McKittrick, guestblogging on The Creative Penn: Adventures in Writing, Publishing, and Book Marketing
Why Print Advertising for Books Doesn't Work (Foner Books, a Self-Publishing blog)
The Role of the Novelist: How Jonathan Franzen Won the Book Publicity Game (Austin Allen, Big Think, 3-28-12). "He has won the book publicity game because part of him—but only part—despises it. So great is his anxiety about the role of the novelist in our culture that it has become integral to his literary persona. And as happened with Wilde, Norman Mailer, even Hemingway, his persona now threatens to overshadow his work."
Book Launch 2.0(Dennis Cass, as clueless writer resisting the new social media), satiric YouTube video)
Top 10 cool, free book marketing resources (Build Book Buzz)
Detailed analysis of a perfect blogger pitch (Chris Abraham, Marketing Conversation, 12-3-11, on how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership)
The Top 10 Things Book Publicists Want Authors to Know (John Kremer, Ask the Book Publicist, 8-17-11)

Book promotion on the radio
How to Get on Radio Talk Shows All Across America w/​o Leaving Home by Joe Sabah (available on Amazon). Does not contain his database of radio shows, which you can order here.
Talk Radio for Authors: Getting Interviews Across the U.S. and Canada by Francine Silverman
8 Steps to Getting Radio, TV, and Podcast Guest Expert Interviews (Scott Fox, SPANnet)
Radio interview promotion (Bryan Farrish's helpful articles about)
Radio Interview Promotion (Bryan Farrish's many articles on the subject)
Top 10 ways authors can make radio interviews pay (Joan Stewart, The Publicity Hound)
Roster of intelligent radio and TV talk shows and video
RadioGuestList.com (this free service uses e-mail to help connect talk show hosts and producers with authors and experts)
Thoughtful radio and TV talk shows (particularly on NPR and public television)
Radio Locator (this site provides a comprehensive, searchable list of all the radio stations in the world (and, in the U.S., by city, by zip code, by call letters, including Internet streaming). What I found for my zip code was a far more complete list than I've been able to find locally!

"To me, the secret to everything is radio. I was busy doing radio interviews for a year, and finally book sales started increasing." ~John Gray in an interesting interview on how he honed his message down to something people could hear (it took years) and how he worked his way to the bestseller list, where Men Are from Mars, Women Are from Venus stayed for seven years.

"We've actual found that signings are the least effective author promotion which can take place in the store. What really works are events or panels. For instance, the topic of taxes is something that starts to concern everybody after the first of the year. What we do is put together events by various tax money management people or financial consultants from January through March in the stores."
~ Marcella Smith, Small Press Business Manager, Barnes & Noble (on Book Marketing Matters

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How to market yourself, a product, or a process
How Writers Build the Brand. Tony Perrottet (amusing New York Times essay, 4-29-11) on author self-promotion from Herodotus on, including Balzac, Colette, Guy de Maupassant, Gerald of Wales, Ernest Hemingway, Georges Simenon, Mark Twain, Walt Whitman, Virginia Woolf, and Grimod de la Reynière (who carried promotion to an extreme). Stendhal is quoted as saying, “Great success is not possible without a certain degree of shamelessness, and even of out-and-out charlatanism."
Authentic Branding for a Global Audience: Angela Ahrendts (YouTube video about using music, digital platforms, and storytelling to market Burberry, Future of Storytelling 2013)
Great Writers Book Marketing Series (N. Kali Mincy's interview with John Kremer is excellent--on BlogTalkRadio) The most important investment in book promotion is your cover. If you're going to spend money, spend part of it on a good cover and make sure the title is easy to read and memorable, because word of mouth is what makes a book a bestseller. Branding is whatever you do to make yourself or a book memorable.
4 daily deal services that will sell your book (Sandra Beckwith, Build Book Buzz, 9-9-14) Discoverability. Four deal services (BookBub, The Fussy Librarian, Readers in the Know, and Riffle Select) that send daily book deal e-mails to thousands – even millions – of book lovers who have opted in to get the messages offering books in the genres they enjoy.
How Authors Move Their Own Merchandise (Joanne Kaufman, WSJ, 1-18-11)
How Authors Really Make Money: The Rebirth of Seth Godin and Death of Traditional Publishing. Tim Ferriss, author of The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, on the economics and practical realities of being published in print, in e-books, and through self-publishing (vs. traditional publishing). (No simple answers.) Listen to the realistic video. (Publishers are good at distribution and making good book covers.) Three books Ferriss recommends:
~The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
~Bird by Bird: Some Instructions on Writing and Life by Anne Lamott
~Author 101: Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself by Rick Frishman, Robyn Freedman Spizman, and Mark Steisel.
Use Motivational Fit to Market Products and Ideas . Heidi Grant Halvorson and Jonathan Halvorson (on The Science of Success , a blog about strategies that work) explains the
difference between promotion motivation (striving for gains) and prevention motivation (avoiding losses). "To create motivational fit, you
always want to keep both the qualities of the product and the motivation of
your audience in mind, particularly when you are trying to position a
particular product to a target population." By the author of
The Surprising Secret to Selling You by Heidi Grant Halvorson, author of 9 Things Successful People Do Differently(a Kindle single).
• Chris Guillebeau's case study of promoting his own writing, 279 Days to Overnight Success, on his blog The Art of Non-Conformity. A follow-up blog entry expands on his lessons learned.
Online Marketing Strategies: Proven Ways to Grow Your E-Business (Jim Carroll and Rick Broadhead, PDF)
Seth Godin's blog on marketing
Your Fans Want to Know Exactly How You Did It (Chris Abraham, B2B)
Marketing Resources for Web Entrepreneurs (Lisa Angelettie's helpful links)

Publicity is getting some medium to do a story about you. You may have to pay a publicist to to help interest NPR or the New York Times in interviewing you, but you don't pay the media for doing the interview. That's why you hear the term "free publicity." Advertising is when you pay someone to feature you or your product. Marketing is basically the catch-all term for everything that gets book readers to buy books, which may or may not include advertising and publicity, depending on who's talking. (Sales, according to Mike Shatzkin, has been traditionally been "managing channel partners," such as bookstores.) With a book, a good title has to be MEMORABLE--otherwise you can't get good word-of-mouth, which is essential to book sales. Marketing requires more of a commitment of time than money. "All marketing is really just relationships."
~ adapted from John Kremer's recorded comments on Great Writers Book Marketing Series, hosted by N. Kali Mincy (loosely captured--not verbatim). John is the author of an excellent guide to book marketing: 1001 Ways to Market Your Books (get the Sixth Edition or later). You can subscribe free to his useful book marketing e-letter here: http:/​/​www.bookmarket.com/​

More about marketing, publicity, and promotion

"Glory is fleeting, but obscurity is forever." ~ Napoleon Bonaparte

Ads. An emotional tipping point for ad research. "Advertising that generates a strong emotional response, even in the absence of a discernible product message, is more efficient than message-based advertising," reports Orlando Wood, Brainjuicer, in the Warc blog

And Now, the Tricky Part: Naming Your Business (Emily Maltby, WSJ, 6-29-10) and Name Choices Spark Lawsuits (Emily Maltby, "Start-Ups Can Get Mired in Costly Trademark Scuffles With Bigger Firms," WSJ, 6-24-10)

And the Award for Best Book Trailer Goes to (Jennifer Schuessler, Paper Cuts, NY Times, 5-21-10, on the 2010 Moby Awards with links to great book trailer!

The Art of Self-Marketing (Kerri Harris, Writing Assistance, Inc.)

Audio podcasting as book marketing tool (Lynette's Book Marketing 6-13-11)

Author/​Illustrator Network. Children’s Literature (CL, an Author & Illustrator Booking Service) currently helps schools, museums, conferences and other organizations identify authors and illustrators for speaking engagements -- to provide insight into their craft and connect their audience with the world of literature. ("Takes the stress out of ordering books to coincide with author visits.")

Author Videos: The Author Takes a Star Turn (Pamela Paul, NYTimes, 7-9-10), on the importance of the author video for connecting readers to authors (and book buyers).

The Author Will Take Q.'s Now (Kara Jesella, NY Times, 9-2-07, on appearing in discussions on blogs and websites as part of a "virtual" book tour)

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Book Fairs and Festivals

The Ultimate Book Festival Checklist (Indie Author HQ, 9-22-14)
BookFairs.com (full listing of North American book, paper, and ephemera fairs)
The Fairs
Book fairs and festivals (Book TV's list and links, international)
Book Expo America (BEA)
Book fairs by state (Library of Congress)
Book Fair calendar (antiquarian book fairs, Book Source Magazine)
5 Reasons To Attend The Vegas Valley Book Festival In 2014 (IndieAuthor HQ)
The 12 Commandments of Selling Books at Book Fairs, Conventions, and Festivals (Terry Cordingley, on The Savvy Book Marketer)
Selling Books at Fairs and Festivals (Paula Margulies, on The Writer's Edge, 2-10-10)
How to Maximize a Book Festival Appearance: 9 Tips (Chuck Sambuchino, Writer's Digest, 10-13-13)
Book Fair Bewares (Victoria Strauss, Writer Beware,
How Authors Are Chosen for Book Fairs (Valerie Peterson, About Money) Interview with Miami Book Fair International's Paola Fernandez-Rana
Book Festivals - Literary Festivals Are Great for Writers and Readers (Valerie Peterson, About Money
Washington DC Annual Book Festivals and Literary Events (Rachel Cooper, About Travel)
Publishing Conferences & Book Fairs – What’s In Them for Self-Published Authors? (Debbie Young, Alliance of Independent Authors, 2-14-14)
Authors Guide to the Frankfurt Book Fair (Hannah Johnson, Publishing Perspectives)
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Badges, customized. Portland Badge Company (customized name badges at reasonable prices -- be memorable when networking!)

Beware Who's Who scams. Know who the legitimate Who's Who operations are (Marquis in America and A&C Black in the UK) and who just wants your money (Victoria Strauss, Writer Beware)

Bob Bly's free how-to articles (by a top gun on copywriting and direct mail promotion). See also Bly.com newsletter archives. Spend time here; he has much to teach. By the author of The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells and of How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content

Book readers' social media:
You want your books to start getting talked about here:
GoodReads (a popular site for rating and commenting on books)
Shelfari (another popular site for rating and commenting on books)
BookCrossing (a popular book sharing site, with some paid features, including book tagging: You physically tag books and keep track of who has a book, what they write in journal, where it has traveled)
LibraryThing (enter what you're reading, or your whole library--and connect with people who read what you read)
BookMooch (Give books away. Get books you want.)
PaperBack Swap (a paperback book sharing service and community)
Revish (a book rating community)
Reviews of these and other niche social networking sites (Kevin Palmer, Social Media Answers)
Social Media Map 2014 (PDF -- see full-size version!)
How To Sell Books With Social Media (Joanna Penn, The Creative Penn, 8-20-12). See also Give, Give, Give, Ask: Lessons Learned On Social Media And Entrepreneurship From Gary Vaynerchuk (12-20-13)

Book tour? More like a safari
(Carolyn Kellogg, L.A. Times 3-7-10). With publisher publicity departments backing away from traditional author tours, writers are left to their own devices--and strangers' couches. Which is where we learned about couch-surfing!

Branding. Personal Branding Basics for 2011 Chris Brogan's explanation: a brand is a promise. Scroll down and you'll find links to excellent tips on branding.

Building a Mailing List: How I Did Mine by Steve, on Vertical Response, a newsletter service. One of the responses is from Joann Ross, a successful romance writer, who uses interesting techniques to build reader loyalty.

Building a better tagline, part 1 (Fritinancy on your company slogan, or strapline), and Part 2 . Start with a naming brief.

CAN-SPAM Act, a compliance guide for business. This law sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Here's John Kremer's page on Sending Emails to Bookstores and Other Potential Buyers

Copyblogger (Brian Clark's tips on copy that improves marketing success). Here are links to some of the entries on this impressive and very helpful weblog:
9 Persuasion Lessons from a 4-Year-Old by Jarom Adair
22 Ways to Create Compelling Content
When You Don’t Have a Clue
The 7 Deadly Sins of Blogging by Sonia Simone
5 Landing Page Mistakes that Crush Conversion Rates by Brian Clark
Why Content Marketing Is the New Branding by Frank Strong
Is Commenting on Blogs a Smart
Traffic Strategy?
by Brian Clark
Why You Can't Make Money Blogging by Sonia Simone
"If you want to make money in the real world, solve real problems. If you don’t offer customers something they dearly want, whether it’s to gain some great pleasure or escape some great pain, you’re not going to make any money."
Blog Money: The Income Outlook for 2009 (Brian Clark's entry about the smartest monetization strategies for blogs and content sites, and why advertising is no longer on that list. It’s not about trends in advertising or trends in the blogosphere. It’s about giving customers something they want or need.
Keyword Research for Web Writers and Content Producers
Spend a little time on this site!

Does Free Pay? Chris Anderson, editor-in-chief of Wired and author of The Long Tail, thinks you should consider giving your book away. Jordan E. Rosenfeld on why he thinks so. (Writer's Digest, 11-3-08)

Don’t Be Boring: Hints for Better Bookstore Events & Other Presentations (Randy Susan Meyers, Beyond the Margins, 8-18-14) Meyers highly recommends the book Naked at the Podium: The Writer's Guide to Successful Readings by Peter V. T. Kahle and Melanie Workhoven

Don’t Drown in Anonymity in a Sea of Memoirs (Kendra Bonnett, on Straight from Hel, 1-27-10). Start local, if you're nobody.

Effective press releases , many different articles on the subject! (Tech & B2B PR blog)

Elevator Pitch
The Elevator Pitch (Chris Van Dusen, excellent 44-minute talk at UC Irvine on how to present your story in the most effective manner). What you offer that no one else does, presented succinctly, honed to what's in it for the person you're pitching to, what problem you provide a solution for--as an opener for a conversation (and be sure to get THEIR business card).
How to Craft a Killer Elevator Pitch that Will Land You Big Business (Dumb Little Man)

Embrace Life (the buckle-your-seatbelt video that has caught attention worldwide), and the production company's story of "The Making of Embrace Life"

First Time Novelist: The Genius of Cross Marketing (Reyne Haines, Huff Post, 9-5-13). Emily Liebert partnered with a designer, a nail polish company, and a jewelry line to create looks inspired by the characters in her first novel.

For Whom the Shill Tolls. Paul Devlin (Slate, 10-13-06) on Hemingway's lost work for Ringling Bros. and Ballantine Ale, a review of Hemingway and the Mechanism of Fame: Statements, Public Letters, Introductions, Forewords, Prefaces, Blurbs, Reviews, and Endorsements (edited by Judith S. Baughman and Matthew J. Bruccoli) and an overview of changing attitudes toward author self-promotion.

Get Booked on Radio Talk Shows (Mark A. Kaye, SPANnet)

Goodreads: Using it to market your book

Goodreads is a popular site for rating and commenting on books.

Author Program — Use Goodreads to Promote Yourself and Your Books
Make Your Goodreads Author Profile Great (Cynthia, Goodreads blog)
Discoverability, Part I: What the heck is it, and why does it matter? (Jean V. Naggar Lit. Agency, 2-22-13). See also Discoverability, Part II: How to use Goodreads to solve the discoverability problem (2-28-13)
Your Guide to Giveaways o Goodreads (slideshare, Goodreads)
How to Make the Most of Goodreads Giveaways (Penny Sansevieri, DBW, 9-29-15)
Effectively Engaging with Readers on Goodreads (Smith Publicity)
How to Combine Editions of Your Book (watch the video)
Getting to Grips with Goodreads: 6 actionable ideas (Laura Pepper Wu, 30 Day Books blog) on how to make your book more visible to this online book club's 12 million members.
Five Tips for Using Ask the Author on Goodreads (Cynthia, Goodreads blog)
Five Things to Remember When Engaging on Goodreads (Cynthia, Goodreads blog)
Guidelines for Authors (Goodreads)
Advice for Aspiring Indie Authors by Successful Indie Authors (Cynthia, Goodreads)
How to Rock Out on Goodreads ("a marketing expert")
Archive of Goodread blog for authors and advertisers
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Hidden Meanings in 12 Popular Logos (Vicki Passmore, WalletPop, 1-14-11)

Marketing Resources for Web Entrepreneurs (Lisa Angelettie's helpful links)

How to Attend a Conference as Yourself (Peter Bregman, Harvard Business Review blog network 3-26-12)


How to publicize and promote your own work
Rusty Shelton and Katie Andrews, of Phenix & Phenix Literary Publicists, were guest bloggers on Lisa Tener’s Writing Blog, where you can read several useful postings on how to publicize and promote your work:
Why Publicity Is Your New Best Friend
The Publicity 411: What to Know Before Getting Started
Press Releases & Pitches: How to get the word out about your book
Virtual Media Training: How to Rock Your Interviews
Social Media and Beyond: Why You Must Join the Movement and Where to Start
With "extra credit" for a three part series on the Phenix & Phenix blog about prepping authors for TV talk shows:
Part One: Booking the interview
Part Two: Soundbyte prep
Part Three: Networking
How to publicize your writing by speaking in schools, libraries, and shopping malls (Anne Hart, Ground Report, 11-1-09). "f you are writing children’s books," writes Hart, "purchase your state’s public school directory. Contact schools and school librarians. Charge a fee from $400 to $1,000 to visit schools. Select the appropriate age group to speak to assemblies about your book(s) if they are suitable for that age group." (One colleague who has made a good part of her living through such school visits says that recession-induced cutbacks have dried up this source of income.)
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How to Sell a Book? Good Old Word Of Mouth (read or listen to Lynn Neary, NPR, 9-10-10 on the launching of Emma Donoghue's novel Room, from which NPR posts an excerpt.)

How Writers Build the Brand. Tony Perrottet (amusing New York Times essay, 4-29-11) on author self-promotion from Herodotus on, including Balzac, Colette, Guy de Maupassant, Gerald of Wales, Ernest Hemingway, Georges Simenon, Mark Twain, Walt Whitman, Virginia Woolf, and Grimod de la Reynière (who carried promotion to an extreme). Stendhal is quoted as saying, “Great success is not possible without a certain degree of shamelessness, and even of out-and-out charlatanism."

Is All Publicity Good Publicity? Nathan Ihara (MobyLives 3-16-11) writes about a new study by the journal Marketing Science, which reports that the effect of negative reviews on books by well-known authors is a 15% decrease in sales. “For books by relatively unknown (new) authors, however, negative publicity has the opposite effect, increasing sales by 45%.” Delays after reading negative reviews help unknown books more than well-known books. "in short, if you’re a nobody, it’s better to have your book attacked than ignored. Over time readers will forget the mean stuff said about you, and will only remember your book’s name." Thanks to Sue Russell and Bill Morris of The Millions for this lead.

IttyBiz: marketing for businesses without marketing departments. Word Nerd Naomi Dunford's delightful site makes sense, entertains, and has great voice. See especially her posts for marketing school:
Identifying Your Target Market, Or Why I Don’t Want A Monster In My Pants
Marketing School, Day One: What Is A USP and Why Should I Care?
Marketing School, Day Two: DIY USP
Writers: How Not to Suck at Marketing a guest blog for Freelance Folder
Marketing School: How to Be a Spammy Pants
What The Hell Is Branding and that's only the beginning. This delightful woman is a one-person marketing school. Brava!

The power of introverts (Susan Cain's TED Talks, Feb. 2012) Listen and/​or read transcript. Introversion is "different from being shy. Shyness is about fear of social judgment. Introversion is more about, how do you respond to stimulation, including social stimulation. So extroverts really crave large amounts of stimulation, whereas introverts feel at their most alive and their most switched-on and their most capable when they're in quieter, more low-key environments." And our schools and workplaces are designed for extroverts. See where she goes from there....
Presentation Tips for Introverts (Leslie Belknap, Ethos3, 11-19-15)
Is Marketing For Introverts? Insider Advice To Unlock Your Potential (Julie Neidlinger, CoSchedule Blog, 8-31-15) Content marketing requires people, talking, selling. Here’s how to handle it as an introvert.
Caring for Your Introvert (Jonathan Rauch, The Atlantic, March 2003). Essay on the habits and needs of a little-understood group. For example: "We tend to think before talking, whereas extroverts tend to think by talking..." Further: introverts are not good at small talk.
The Introversy Continues (follow-up to Rauch's "astonishihgly popular" 2003 article)
Introverts of the World, Unite! (Sage Stossel's conversation with Rauch, with insights like this: "a lot of introverts are actually very good at being social. It just takes a lot of work for them."
The Introvert's Guide to Marketing Your Business (PDF file, Ruth Ann Woodley's interview with Nancy Ancowitz)
The Introvert's Guide to Marketing with Video (Marcia Yudkin on SiteProNews 6-5-11)
How to Network: For Introverts Rob May (Business Pundit)
Marketing to Introverts (Nedra Weinrich, Spare Change 12-15-06), making a difference with social marketing
The introvert's guide to speaking (Mack Collier)
The Introvert's Way: Living a Quiet Life in a Noisy World by Sophia Dembling (well-written insights into the differences between introverts and extroverts, and the strengths of introverts)

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Media mailing lists, sites -- sources for:
MagaGenie Media Spotlights (John Kremer's profiles of magazine editors, book reviewers, columnists, and key media contacts in radio, TV, newspapers, and syndicated columnists)
Top 101 Book Marketing Sites (John Kremer)
Poynter's secret list of book promotion contacts ($4 to download)
BurrellesLuce (media mailing lists of top daily newspapers, blogs,consumer magazines, and social networking sites), expensive

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One Author's Quest for Tribal Leadership by Mary DeMuth, author of the popular Christian memoir Thin Places. See also Three Benefits of Finding Your Tribe and Leading It. Her tribal theme: Turning Trials Into Triumphs.

Online Book Reviews: How to get them (Annette Fix, Publishing Basics). Excellent links to review resources.

Plucked From Their Web Writing to Promote a Vaseline Brand (Tanzina Vega, NYTimes, 11-8-10). Vaseline uses crowdsourcing to find product spokeswomen.

Poken. Techno-business card.You touch gadgets with someone else and exchange contact info. What is a Poken? (check out wedding edition, for your guests on social media)

Press releases. What is the correct press release format? (Andrew Bolinger, SPANnet)

Rick Bragg’s Recipe for a Rich Story (Jessica Colburn, 11-15-12, Platform Magazine, Public Relations Out Loud)

Stop Freaking Out About Personal Branding (Becky Johns, 11-23-10). "Seems like most people are working hard at making their personal brands more professional. And most professional brands are trying to figure out how to become more personal."

Social Network websites (Jon Kremer, 1001 Ways to Market Your Book)

Social Twist (Launch social referral marketing, content engagement, and social apps using ST's enterprise-class customer activation platform )

Submit your biography to Marquis Who'sWho (free, and not everyone is accepted). Avoid Who's Who scams.

A Tale of Two Authors. Matilda Butler, guest-blogging on Straight from Hel (Helen Ginger's blog), with Part 2 continued on Women's Memoirs.

Target Can Make Sleepy Titles Into Best Sellers Motoko Rich (NYTimes, 7-21-09) on how the big box stores can affect a title's sales)

10 Brilliant Marketing Ideas (Entrepreneur slide show and text)

10 Tweetable Twitter Tips for Book Publishers (J.S. McDougall, Huffington Post, 1-4-10)

10 Ways Filmmakers Manage Their Online Reputation (Elliot Grove, Raindancer)

Think Like a Rock Star: How to Build Fans and Community Around Your Social Media Efforts (presentation by Mack Collier on rethinking your relationship with your customers)

13 Key Tips for Getting Booked on National TV (David Perozzi, producer of Anderson Cooper’s daytime show, on Ask the Book Publicist)

Twitter Book Club (the Jewish Book Council's twitter book club lets twitter users engage in real-time conversation with the author of a particular, predetermined book. And those who don't participate can read the archived twitter-discussion, on the JBC site.)

Use Motivational Fit to Market Products and Ideas (Heidi Grant Halvorson and Jonathan Halvorson, The Science of Success: a blog about strategies that work). There is promotion motivation (striving for gains) and prevention motivation (avoiding losses). "To create motivational fit, you always want to keep both the qualities of the product and the motivation of your audience in mind, particularly when you are trying to position a particular product to a target population." By the author of Nine Things Successful People Do Differently (a Kindle single).

Use the Power of Local Promotion to Sell Books (Savvy Book Marketer). See also Getting Regional Media Coverage. "Regional media coverage can be a stepping stone to broader markets. By doing interviews on local radio or television shows, you will gain confidence and experience and you'll also start to generate audio and video clips that you can show to larger media outlets. It works the same way with print media – start local and then expand your publicity efforts."

Virtual Author Visits in Your Library or Classroom, the mission of the Skype An Author Network (a way to provide K-12 teachers and librarians with a way to connect authors, books, and young readers through virtual visits)

The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less, by Peter Bowerman

Whatever Happened To Traditional PR? (Greg Miller, Bulldog Reporter's Daily 'Dog, 5-22-12). See also Google+ Hangouts (Richard Edelman, 5-22-12)

When Not To Choose Adwords (Eric Werner, Making Adwords Make Sense, 10-7-08)

Writing a Press Release (Get-your-message-out.com)

It depends on your topic, your budget, your marketing moxie, and whether the planets align, apparently. On Thursday, 3-19-09, Debra Sanders wrote in her blog, A Matter of Panache, "I have been running ads in The Radio and Television Interview Report (RTIR) since September, and let me tell you, these are not cheap ads. RTIR is one of the mainstays of the radio and television talk show industry—every month it contains almost a hundred pages of tabloid type ads, all clamoring for the attention of talk show hosts ranging from the likes of the guy running the little radio station up the road, to those in charge of finding guests for Good Morning America and Oprah." Debra was writing about a small subset of head injuries: concussions. And in five months she got not one call. Then Natasha Richardson died of an untreated head injury and Debra's phone started ringing.

Her main message: "Anyone…I mean, anyone and everyone who sustains a jolt to the head (note that I said jolt, not crack or bump to the skull) needs to be carefully watched for a minimum of twenty-four hours, with the absolute understanding that slow bleeds which cause swelling, can cause death if not treated. The subdural hematoma that killed Natasha Richardson was easily enough treated had it been caught. Physicians treat it all the time—they open up the skull and make room for the swelling, and rarely does the injury become fatal. Left untreated however,the outcome is nearly always tragic." Without a celebrity death, the media weren't interested.

If you have a book topic or personal story that the media ARE more likely to be interested in, listen to "Rich Guy" Robert Kiyosaki talk about how marketing, not good writing, was the key to his success selling Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not! This is basically a plug for RTIR, and a knock on the publishing industry, which said "no thanks" to the book, which the author and his wife self-published. It sold 26 million copies.

For yet another take on TRIR, read the exchange (especially "Manny) on the Absolute Write forum on how Manny (presumably Stuart J. Smith) tried three ads on RTIR and had an interesting kind of success selling The Russian Bride Guide.

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Recommended reading on book marketing, publicity, and promotion
Joan Stewart, The Publicity Hound. Rent her brain, check her website, or her blog (Tips, Tricks & Tools for Free Publicity), or subscribe to her Publicity Hound Tips of the Week. Here's archive.
99 Ways to Spread the Word About a Book You Love (Claire Handscombe, Bookriot, 1-20-16)
Putting on the Show: Eight Rules for Book Talks (David Stewart, 2-4-16)
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl. Start with his article: Attention Authors: The Tech Tool That Really Makes Books into Bestsellers
Let's Get Visible: How To Get Noticed And Sell More Books by David Gaughran
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers, or get a free sample here, or better yet, listen free to his presentation at O'Reilly Tools of Change on 10 Bestsellers: Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books
Author 101: Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself by Rick Frishman, Robyn Freedman Spizman, and Mark Steisel.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Writing on the Ether: Are You Marketing to Your "Adjacent Fans"? (Jane Friedman, 8-15-13). "There was one type of comp I loved then and love even more now; the non-book comp. As in “…will appeal to fans of Star Wars…” or “…will appeal to fans of The Sopranos” or “…Six Feet Under…” or “….The Walking Dead…” or “…Post Punk Bands…” or “…the Tea Party…” or…you get it. ... when I spoke with my friend about her slow-seller, we found ourselves mentioning several films to each other, each of which had some “comp”-arable material to her novel. Those are non-book comps. And suddenly she has film fans to think about in terms of who might be buyers of her book."
Discoverability, Part I: What the heck is it, and why does it matter? (Jean V. Naggar Lit. Agency, 2-22-13). See also Discoverability, Part II: How to use Goodreads to solve the discoverability problem (2-28-13)
The Frugal Book Promoter: How To Do What Your Publisher Won't, by Carolyn Howard-Johnson
The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, by Peter Bowerman
1001 Ways to Market Your Books: For Authors and Publishers by John Kremer
Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own Book, 5th edition, by Marilyn Ross and Sue Collier (once over lightly focus on nonfiction)
The Publishing Game by Fern Reiss (three titles: Bestseller in 30 Days, Find an Agent in 30 Days, and Publish a Book in 30 Days ). Shorter books.
Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets, by Brian Jud
John Kremer's Self-Publishing Hall of Fame
Publicize Your Book: An Insider's Guide to Getting Your Book the Attention It Deserves by Jacqueline Deval
Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work by Jay Conrad Levinson.
Marketing with Speeches and Seminars: Your Key to More Clients and Referrals by Miriam Otte
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout ("customers want brands that are narrow in scope")
Many resources are available online. Check the links above.

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Book Trailers (Book Videos, VidLits)

Like movie trailers but for books and on the Web, book trailers (some call them VidLits) are increasingly used to promote books. Do they sell books? The jury is still out on that. But check out these examples. Do they make you want to at least look at the book?

Attitude Is Everything (a Simple Truths book, DVD, and inspirational website)

Body Brilliance (beautiful use of nude male and female models in New Age poses that illustrate text in Alan Davidson's book, Body Brilliance: Mastering Your Five Vital Intelligences

Boys in the Boat (great at showing them in action, rowing in the big race in Berlin, 1936--and suggesting the great historical context)

Breaking Ties with Hasidic Jews (video for Deborah Feldman's book Unorthodox: The Scandalous Rejection of My Hasidic Roots (love the wonderful background music)

Kelly Corrigan, reading an essay on the power of female friendship, to promote her memoir of cancer and caregiving, The Middle Place

This Is How You Lose Her (Junot Diaz at Google)

The Journal Keeper by Phyllis Theroux. See also The Making of a Book Cover (Phyllis Theroux with Kathy Abbott)

P.S.: What I Didn't Say, a do-it-yourself book trailer that Megan McMorris made
(using iMovie and Garage Band) for her anthology, P.S.: What I Didn't Say: Unsent Letters to Our Female Friends

VidLits--examples of book trailers from one of the first sources
Laura Sydell's NPR story about Web 'VidLits,' featuring Yiddish with Dick and Jane
The Dog Dialed 911
Julie and Julia (brings out the book's appeal, which is different from the movie's)
Liz Dubelman's "Craziest" (8 minutes and a 'must-see' for Scrabble fans)
Yiddish with George and Laura
More VidLits

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The best radio, TV, and online (podcast) talk shows and video

Some of the best talks shows are not only good places to market a book but good ways to hear about what's going on in the world, and why. This is also a fantastic list for if you want something to listen to while you're doing mechanical work -- like checking website links! Let me know which intelligent talk shows that are available online are missing here. Here is a list of the NPR partners , all the radio stations that help make podcasts of their shows available. Sometimes you have to go to the originating station for a program to find the program's podcasts.

Here's an article that puts some of this in historical perspective: The Birth of Conservative Delusion (Michael Goldfarb, Salon, 10-20-13). "The long road to Ted Cruz, Fox News, the Tea Party and right-wing insanity has its roots in the events of 1973." "Under Reagan, Republican appointees on the FCC abolished the fairness doctrine, the obligation for broadcasters to air both sides of controversial issues. This led to an explosion of opinionated propagandists on the air waves relentlessly attacking 'liberal' media. It continues to this day, degrading American public discourse." No Fox News here.

Read Alix Spiegel's Transom Manifesto (Transom, 11-12-14), or “A Practical Guide to Different Radio Techniques” a.k.a. “Dorky Radio Dork Shares With Other Dorky Radio Dorks Information That Most Sane People Would Not Have The Remotest Interest In.” She talks about how the position of the narrator relative to the content is key to the effectiveness of storytelling on radio programs such as This American Life (which she co-founded), Radiolab, and hard news.

A Beautiful World (Minnesota Public Radio), a news program that features inspirational stories and positive a news program that features inspirational stories and positive trends from around the world, inspired by "Solutions Journalism," which seeks to illuminate and report stories not only about the world's problems and challenges, but also about achievements and solutions.

Academic Earth (thousands of video lectures from the world's top scholars). Read How To Go to Harvard for Free (Farhad Manjoo, Slate, on the joys of Academic Earth's online video lectures)

AfterWords (C-Span's Book TV) -- authors of the latest nonfiction books interviewed by journalists, public policy makers, and legislators (both current guests and archives)

All Songs Considered (ASC)

All Things Considered (Robert Siegel, Michele Norris and Melissa Block present a daily mix of news, interviews, and features)

American History TV (C-Span3)
Oral Histories
The Civil War
History Bookshelf

American Public Radio programs

American RadioWorks hour-long documentary from American Public Radio, with in-depth reporting on public affairs, social and cultural subjects and the 20th century experience)

The Animal House (weekly discussion explores the latest in animal science, pet behavior, and wildlife conservation, WAMU)

As It Happens (long-running CBC interview show, with humor on the side)

Ask Me Another Puzzles, word games and trivia played in front of a live audience (NPR and WNYC)

A Way With Words (lively language show, with Martha Barnette and Grant Barrett; be sure to browse the newsletter archives)

BackStory (the American History Guys bring historical perspective to the events happening around us today). See the BackStory archives

BBC News

BBC Radio 4 programmes, such as A Point of View

BBC radio programs (alphabetical listing)

BBC World Service

Becoming Wise: The book and the podcast (Krista Tippett, podcast)

Ben Franklin's World (a podcast about early American history). Podcast archives.

The Big Listen (WAMU and NPR) There are tens of thousands of podcasts out there. So how do you know what to listen to? On The Big Listen — THE broadcast about podcasts from WAMU and NPR — host Lauren Ober introduces you to podcasts you've you might not have ever heard of, and gives you the inside scoop on shows you already love. Helps you curate your playlist.

BlogTalkRadio. Read, for example, Authors, Consider Blog Talk Radio! (Molly Greene). Read about shows featuring books.

Bob Edwards (and Bob Edwards Weekend /a>)

Booknotes.org (C-Span's amazing archive of Brian Lamb's 800 interviews with nonfiction authors, 1989-2004, many with streaming video, all with transcripts -- searchable alphabetically or by category)

Booktalk Nation (Authors Guild's project to build a nationwide community of authors, readers, and independent booksellers). Nationwide phone-in and live online video events are intended to supplement book tours and other efforts promoting new books. Press release:Next Up: Video.

Book TV (C-SPAN2, booktv.org, top nonfiction authors and books).
Listen live online to Book TV (who's being interviewed now)
Video Library. The site is full of transcripts that may be helpful in research, or just to satisfy your curiosity (more quickly than listening)
Current Book TV schedule
C-Span In-Depth Interviews (three-hour interviews)
C-Span Series A-Z (America and the Courts, American History TV, American Presidents, etc., on through The Supreme Court, Toqueville, Washington Journal, and The White House)

The Bowery Boys (podcast about New York City history). Big archives .

The Brian Lehrer Show (WNYC Radio's daily two-hour talk news program, covering politics and life. on which Brian Lehrer synthesizes the major issues of the day and provides a conduit for analysis between his interviewees)

Bullseye with Jesse Thorn (Maximum Fun) Features interviews with brilliant creators, culture picks from favorite critics and irreverent original comedy (formerly The Sound of Young America).

Car Talk, Tom & Ray Magliozzi acting silly in Boston and answering questions about car problems (NPR)

CBC Radio podcasts (CA). Featured podcasts: The Current, Day 6, As It Happens, Atlantic Voice, Back Story, B.C. Almanac, North by Northwest, BC: The Early Edition, Because News, Calgary: The Eye Opener, Campus -- and that's just page 1.

****Charlie Rose (archives, alphabetical by name)

Chicago Public Radio (produces "This American Life," "Eight Forty-Eight," "Odyssey," "Schadenfreude," "Performance Space," among others)

Code Switch (NPR) News from the frontiers of race, ethnicity and culture. Code Switch podcasts

The Colbert Report (Feel the news along with Stephen Colbert, America's ballsiest pundit, with highlights and full episodes of The Colbert Report, from The Daily Show or Comedy Central)

C-Span Radio online (listen online if your radio doesn't pick up the broadcast). Here is the radio schedule.
C-Span Podcasts (After Words, American Political Archive, Newsmakers, Outside the Beltway, Podcast of the Week, Q&A, Road to the White House, The Communicators, etc.)
C-SPAN TV, live (listen online)
C-SPAN2 (live, online)
C-SPAN Video Library

The Current (investigative radio news, Canadian Broadcasting Corp.)

Day 6 (CBC) with Brent Banbury (lively weekend news magazine show)

Democracy Now

The Daily Show with Jon Stewart (TV). Emmy-award-winning news parody, with edgy humor and interviews, such as this one with the Spice Girls, dripping with sarcasm.

The Diane Rehm show (excellent guest interviews)

The Dinner Party Downloud (an hour-long celebration of culture, food, and conversation with hosts Rico Gagliano and Brendan Francis Newnam designed to help you dazzle your friends at this weekend's get-together)

Embedded Hosted by Kelly McEvers, Embedded takes a story from the news and goes deep. What does it feel like for a father in El Salvador to lie to his daughter about the bodies he saw in the street that day? What does it feel like for a nurse from rural Indiana to shoot up a powerful prescription opioid?

Food Sleuth Radio (PRX, Melinda Hemmelgarn, registered dietitian and investigative nutritionist) "Helping people think beyond their plates"

The Frame (KPCC). Movies, music, TV, arts and entertainment, straight from Southern California. Hosted by John Horn

Freakonomics Radio (co-produced by Marketplace™ and WNYC -- Steven D. Levitt and Stephen J. Dubner use the tools of economics to explore real-world behavior). Listen to, for example (and read about) Ten Ideas to Make Politics Less Rotten.

****Fresh Air® with Terry Gross, excellent interviews, often with novelists or musicians

The Genealogy Radio Show (Lorna Moloney, Raidió Corca Baiscinn)

Here & Now (WBUR) live midday news program with Robin Young and Jeremy Hobson. (Click here for Past Shows.

Hidden Brain (NPR, podcasts) Using science and storytelling, Hidden Brain's host Shankar Vedantam reveals the unconscious patterns that drive human behavior, the biases that shape our choices, and the triggers that direct the course of our relationships.

Hourly News Summary Five minutes of NPR news, updated hourly.

How Sound: The Backstory to Great Radio Storytelling (podcasts, produced by PRX.org and Transom.org) A bi-weekly podcast on radio storytelling produced by Rob Rosenthal for the Public Radio Exchange. From fieldwork and recording techniques to narrative and ethics, HowSound explores the ins-and-outs of radio storytelling. Archive of HowSound podcasts.

How to Do Everything (half advice show, half survival guide--how to find a date, how to find water in the desert, etc.)

HumaNature (real stories where humans and our habitat meet, produced and distributed by Wyoming Public Media)

In-Depth (video of monthly C-span program, 3 hours on the works of a single author, with Q&A from audience). See Archive of past episodes.

Indivisible (WNYC) Indivisible is public radio’s national conversation about America in a time of change (Trump's presidency).

In Our Time (A to Z archives, BBC, Melvyn Bragg and guests discussing the history of ideas)

Intelligence Squared (IQ2US.org), a U.S. radio forum for live debate and intelligent discussion (NY Times: "pointed political debate minus all the shouting) See IQ2 blog and IQ2, Past Debates

Interfaith Voices
(Maureen Fiedler brings fascinating guests and discussions to this religious news magazine, interesting even to the faithless -- conversations on a variety of topics, "promoting interfaith understanding through dialogue") Archive of past shows. "Does not preach or proselytize, and is not affiliated with any religious organization." Compelling shows

In the Author's Voice (WSIU)

Invisibilia (Latin for invisible things), Lulu Miller, Hanna Rosin, and Alix Spiegel co-host an NPR program about the invisible forces that control human behavior – ideas, beliefs, assumptions and thoughts. "Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently."

Justice. What's the right thing to do? Nearly one thousand students pack Harvard’s historic Sanders Theatre to hear Michael Sandel talk about justice, equality, democracy, and citizenship. Now you can take the same journey in moral reflection. Great TV. Click on the episode guide.

Kind World, an online experiment at WBUR in Boston, celebrated the effect random acts of kindness can have on others.

The Kojo Nnamdi Show (WAMU --live two-hour magazine program highlights news, political issues, and social trends of the day. Special regular segments, archived: Tech Tuesday, with The Computer Guys and Friday, The Politics Hour .

Latino USA (NPR), the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.

Marketplace (American Public Media -- daily, presents news on business, economics, and money)

Modern West (a monthly digest of news and cultural stories from the Mountain West, from Wyoming Public Radio)

Morning Edition (NPR). ‎Renee Montagne and Steve Inskeep provide news, analysis, commentary, and coverage of arts and sports. Stories are told through conversation as well as full reports.) Here's an archive of stories.

The Moth Radio Hour (professional and amateur storytellers, based in New York)

National Public Radio programs guide
NPR podcasting directory
alphabetical by title
by topic (for example, segments on gardeningon
by provider (radio station)

New America Now (hour-long news and culture audio magazine for and from California's ethnic communities, New American Media)

The New Yorker Radio Hour, a weekly program presented by the magazine’s editor, David Remnick, and produced by WNYC Studios and The New Yorker. (This is Episode 7, The Mayor and the Mormon Church, and David Angell). At about minute 25, Roger Angell -- pronounced Angel -- talks to David Remnick about the relationship between editors and writers, and about his writing of This Old Man. See All Episodes (on WNYC).

99% Invisible (a tiny radio show about design, architecture & the 99% invisible activity that shapes our world, designed by Roman Mars, one of Fast Company's 100 Most Creative People in 2013. Ancbor show for Radiotopia

Old time Radio (archives of old radio shows, Archive.org). Browse by collection, title, subject, keywords, date, or creator.

On Being (with Krista Tippett -- conversations about the big questions at the center of human life--the human side of news and issues)

1A (podcast from NPR and WAMU) Hosted by Joshua Johnson, inspired by the First Amendment, 1A champions America's right to speak freely. News with those who make the news, great guests and topical debate. Weekday conversation framed in ways to make you think, share and engage. From NPR and WAMU. Taking over Diane Rehm's time slot, weekdays 10 to noon.

Only a Game (WBUR, NPR) Sports, NPR style, once a week. Archive.

On Point (Tom Ashbrook)

On the Media. WNYC’s weekly investigation into how the media shapes our world view. Veteran journalists Brooke Gladstone and Bob Garfield give you the tools to survive the media maelstrom. See podcast archive. For example, Print Is Back Again (3-11-16) A special hour on publishing--from Amazon’s flirtation with brick-and-mortar bookstores to wholesale suppliers shilling books by the foot as decorative objects.

Out on the Wire (Jessica Abel, an index to all the stories mentioned in her book Out on the Wire: The Storytelling Secrets of the New Masters of Radio

Participation Nation . Archived stories focus on the ways we work together, the similarities among us, the good deeds that people do. "Tell us your stories, in 100 words or less, of good deeds, constructive actions, etc." Last story dated 2012 but you can still listen online.

PBS TV online, streaming and PBS video

Planet Money (the economy explained, NPR). Listen online or to the podcast, or read the transcript. Excellent explanations, including several long stories done for This American Life.

A Prairie Home Companion, with Garrison Keillor (American Public Media) A "loveable cornball dose of middle America" with news and views and music from Lake Wobegon, the little town where "all the women are strong, all the men are good looking, and all the children are above average"). Some News from Lake Wobegon monologues, Guy Noir, and other treasures.. Do read The Garrison Keillor You Never Knew (Cara Buckley, NY Times, 6-16-16), a story about the man and the show -- how it came to be, why it succeeded, and why it might be on its way out.

Public Radio Exchange (PRX) playlists

Q (CBC with Shad). Here's a How Marc Maron squeezes honest conversations out of people Maron and Shad discuss the roots of the wildly popular podcast, WTF with Marc Maron, and how Maron has managed to have frank, illuminating conversations with everyone from Mel Brooks to Mick Jagger.

Radio Diaries. From teenagers to octogenarians, prisoners to prison guards, bra saleswomen to lighthouse keepers. The extraordinary stories of ordinary people. Started with a Kickstarter funding campaign. Part of Radiotopia, PRX.

Radio Garden (live). Click on the globe, go anyplace in the world, and listen to what's being streamed around the world. Confused? Listen to/​or read Radio Garden Lets You Tune into a World of Global Broadcasts (Deepak Singh, Goats and Soda, NPR/​WAMU, 12-16-16)

***RadioLab . You can listen to great storytelling online as either hour-long episodes or "shorts" (podcasts). Here are some interesting (sometimes "heart-swelling") programs, which you can download or listen to online. Once in a while this comes on while I'm driving and I think I'm listening to This American Life. Found this episode on Lost and Found especially interesting. Produced by Jad Abumrad and Robert Krulwich

Radio Netherlands Worldwide (in English)

Reveal (from the Center for Investigative Reporting)

Sawbones: A Marital Tour of Misguided Medicine (another Maximum podcast). Dr. Sydnee McElroy and her husband Justin dig through the annals of medical history to uncover all the odd, weird, wrong, dumb and just gross ways we've tried to fix people over the years. Hear Sawbones archives (on podbay.fm)

***Science Friday (Ira Flatow -- must listening if you have even a remote interest in science; great listening)

Selected Shorts (WNYC, short fiction read by the stars of stage and screen, recorded live)

Serial a new (in Sept. 2014) series from the creators of This American Life. Serial unfolds one true story over the course of a whole season.

Snap Judgment (a themed, weekly NPR storytelling show, compelling personal stories - mixing tall tales with killer beats to produce cinematic, dramatic radio)

Sound Medicine (WFYI and Indiana University School of Medicine) explores new medical research, evaluates the latest health trends, and dispels common medical myths. Special features include oncologist Dr. Larry Cripe’s Grace Notes essays and Dr. Rich Frankel’s Patient Listening stories.

Soundprint (radio stories ranging from hard investigative to the evocative experiential documentary)

The Splendid Table (the show for people who love to eat, with Lynne Rossetto Kasper). Click here for recipes.

StarDate (Sandy Wood, runs on more than 300 radio stations--very brief broadcasts/​podcasts about astronomy and the universe)

State of the Re:Union (a series that set out to explore how a particular American city or town creates community, the ways people transcend challenging circumstances and the vital cultural narratives that give an area its uniqueness)

The State We're In (TSWI, first-person stories from around the world about how we treat each other). This weekly radio program from Radio Netherlands Worldwide, which explored human rights, wrongs, and what we do about them, has stopped producing shows. Many of the programs were still online last time we checked, including The Last Show--Our Favorites! (27 Oct 2012).

Still Buffering (real-life sisters Sydnee McElroy (Sawbones) and Rileigh Smirl as they help bridge the gap between the teenagers of yesterday and today, with "Maximum Fun" podcasts. Archives.

Storycorps (podcasts)

The Story (with Dick Gordon -- first-person stories from real people, not experts, to help us understand what's happening in the world). Special features:
The Story Salon -- e.g., The Tribesman Who Friended Me on Facebook (partner, Salon Magazine); Following the Oil (stories about oil & the environment following the BP Oil leak 2010); Good Water (stories about the ways we use, waste, and pollute water); Messages from [Little] Mogadishu (Abdi Iftin reporting on his new life as a Somali refugee); Stories of Haiti, and more.

Studio 360 (Kurt Anderson's smart guide to what’s happening in pop culture and the arts -- and the people who are creating and shaping our culture)

The Takeaway (John Hockenberry and Celeste Headlee host this national morning news program that invites listeners to be part of the American conversation)

Talk Easy with Sam Fragoso, a weekly podcast of intimate, long-form interviews with the people shaping our culture today: filmmakers, comedians, activists, politicians, authors, actors.

Talk of the Nation (NPR). Alas: After 21 Years, NPR Is Ending ‘Talk of the Nation’ (Brian Stelter, NY Times Media & Advertising, 3-19-13). The Friday version of “Talk of the Nation” — “Science Friday with Ira Flatow” — will still be distributed.

TED ED: Lessons Worth Sharing (free educational website for teachers and learners, using engaging videos to create customized lesson)

TED Radio Hour (based on riveting TEDTalks from the world's most remarkable minds)

TED Talks: Ideas Worth Spreading. Excellent speakers on fascinating topics, free to the world, on video, often or usually with transcripts. Browse themes and categories here.

Third Coast International

***This American Life (WBEZ, Ira Glass rounds up some great storytellers!). Want to pitch a story? See four sample pitches (for stories that made it onto the show). Listen to archived radio shows (podcasts, download, apps, on radio). You can explore the radio archive by date, by contributor, by location (where story takes place), or by tag .

To the Best of Our Knowledge (ttbook) (Wisconsin Public Radio)

To the Point (Warren Olney, host; news on hot-button issues, great listening)

Too Much Information (Benjamen Walker, WFMU)

Transom Podcasts archive (Transom is a showcase & workshop for New Public Radio). Listen for example to Andrew Forsthoefel's delightful Walking Across America .

Truth Be Told (KQED) What if we could get better at handling racially charged situations by breaking down our past encounters?

The Two-Way (Breaking news from NPR, image and text)

University of the Air (Wisconsin Public Radio). Listen to podcasts in UOA archives.

Wait Wait . . . Don't Tell Me! Peter Sagal and Carl Kasell host the weekly NPR news quiz panel show alongside some of the best and brightest news and entertainment personalities.

WAMU-FM (this is a station, not a program--the local station at American University, in the D.C. area, which produces great programs, many of which are broadcast nationally. Its slogans: "Radio without all the noise" and "The mind is our medium.")

WITS (a live public radio show that brings world-class comedians, actors, and musicians to the stage of the Fitzgerald Theater, where host John Moe gives them and the audience the time of their lives)

World Business Report (BBC)

World Religions 101 (Interfaith Radio)

WTF with Marc Aaron. In Episode 190 (a premium podcast--not free), Todd Hanson, one of the original writers for the Onion, tells a powerful story about depression.

The Writer's Almanac (Garrison Keillor brings poetry to the people!). See The Comfort of Consistency (Alec Glassford, The Stanford Storytelling Project, 6-6-14) "...if you embed your narratives with consistent idiosyncrasies—a song to open, a proverb to end, a constant tempo—you will create tiny traditions for your audience to hold on to, little anchors that tie their hearts to your stories."

wsRadio.com (index of all wsRadio.com shows, targeted to very specific audiences)

You Must Remember This (podcast about the secret and/​or forgotten history of Hollywood in its first century) See searchable archive.

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Social networks for readers

LibraryThing (enter what you're reading, or your whole library--and connect with people who read what you read)
GoodReads (a popular site for rating and commenting on books,for keeping track of what you read, and would like to read--or forming a book club, answering trivia, or collecting your favorite quotations). See How to Maximize Goodreads Giveaways (Penny Sansevieri) and How to Rock Out on Goodreads.

Shelfari (another popular site for rating and commenting on books -- a community-powered virtual bookshelf, to display your favorite books and connect to people who love to read what you love to read)
BookCrossing (a popular book sharing site, with some paid features, including book tagging: You register a book, get a Bookcrossing ID, use that to physically tag a book, and release it (e.g., leave it in a coffee shop or on the subway). The person who finds the book you set free can register it, so you can follow where it travels)
inReads (WETA, DC's public television affiliated, launched inRead 6-22-11, in Beta). Lets users converse about books, read reviews and get recommendations. Read (PW account here.
Scribd (pronounced "skribbed") may be the largest book club in the world--on many topics
Kobo's Reading Life. Explore. Unlock. Share.
Wattpad (an eBook community). Fiction-oriented. Read stories. Vote for your favorites. Create a library.
Bookperk. HarperCollins' site offers perks for "insiders."
Nook Friends (Barnes & Noble site for Nook readers)
BookMooch (Give books away. Get books you want.)
PaperBack Swap (a paperback book sharing service and community)
Revish (a book rating community)
Reviews of these and other niche social networking sites (Kevin Palmer, Social Media Answers)
Online Marketing Resources (excellent links)
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