[Back to Top]

How to get your book reviewed


In a terrific long piece in the Summer 2014 Authors Guild Bulletin, "The Power Is Shifting to the Author," Isabel Howe's Q&A with novelist C.J. Lyons, Lyons says, about the difference between marketing and promotion: "Marketing is building the readership. It's getting the word out when no one has heard of you. It's reaching new readers. That is vital, no matter what stage of your career you're in.
"Promotion is taking something that is already starting to get known and get a buzz, and increasing that, giving that buzz a greater impact. But you can't do that without already having the buzz. "Unfortunately, a lot of publishers just want to do the promotion" and for most authors just list their book in their catalog.
Get Your Print Books Reviewed Pre and Post Publication (Judith Briles, AuthorU) Provides details on how to submit to Library Journal, School Library Journal, Publishers Weekly, Kirkus and ForeWord Reviews ("the gold standard in book reviews," which traditional publishers ALWAYS send review copies to) and Blue Ink Reviews. (See also Kirkus Indie Reviews and Foreword Clarion Reviews.)
The Essential First Step for New Authors: Book Reviews, Not Sales (David Wogahn on Jane Friedman's blog, 1-30-18) "New authors have no symbolic capital. They are not (yet) known for producing quality books that seduce readers. Is it possible for self-publishing authors to create symbolic capital? Absolutely yes, and many have. In today’s increasing online world of book shopping, it is book reviews that build symbolic capital."
How to get your book reviewed in the New York Times, if your name isn’t David McCullough (Carlos Lozada, book critic WaPo, 6-9-15) In an hour-long C-SPAN interview, book review editor Pamela Paul weighs in on what it takes to get noticed by the Times (highlights). Here's the interview: Tour of NY Times Book Review (C-SPAN, 5-26-15)
• Darcie Chan started word-of-mouth on her quiet novel, The Mill River Recluse, by getting the book featured on promotional sites for low-priced ebooks. After lowering the price to 99 cents and being featured (for free) on Ereader News , her sales jumped in two days to 600,000. Sites that promote low-priced eBooks (typically for a fee) include
~BookBub (includes major books, not just off-brands--but publisher PAYS to have book featured)
~ Ereader News (tips, tricks, and bargain books for your Kindle)
~Pixel of Ink (free & bargain Kindle books),
~Kindle Nation Daily (free books + Kindle tips + news, commentary)
~ The Frugal eReader (frugal finds under nine for the Kindle)
~Bargain eBook Hunter (briefly traps free Kindle books)
The Book Reviewer Yellow Pages (Partner Press) A Directory of 200 Book Bloggers, 40 Blog Tour Organizers and 32 Book Review Businesses Specializing in Indie-Published Books.
How four magazines you've probably never read help determine what books you buy. (Adelle Waldman, Slate, Sept. 2003) "Look up a book on Amazon.com, and the first media review you see isn't from a well-known book review outlet such as the New York Times or Washington Post but from Publishers Weekly. Scroll down, and chances are you'll also find an opinion from Kirkus Reviews, Library Journal, or Booklist. You've probably never read these magazines, even if you've seen their names on book jackets. But they're helping determine what youread.
The Secrets to Getting More Book Reviews (Even if Your Book Is Already Out) (Penny C. Sansevieri, HuffPost, 5-25-12)
Getting reviews and promotion for self-published books (Writers and Editors, much of the advice applies for traditionally published books as well)
Top 25 Sites for Finding Reviewers (Published to Death, 8-27-17)
To Share with Your Readers: Tips for Writing Amazon Reviews (Penny Sansevieri).
What Every Indie Author Needs to Know About Their Book’s Landing Page (Joel Friedlander, The Book Designer, 12-8-14)
Want to Launch Your Book With a Bang? Then You Need This. (Kimberley Grabas, Your Write Platform, 11-27-14). How to build your following beforethe book deal.
How To Get Book Reviews As An Unknown Author (Jason B. Ladd, author of Book Review Banzai, on Joanna Penn's site, 7-29-17) For getting Amazon reviews for genre fiction.
The DOs and DO NOTs of getting your book reviewed (Damien Walter, 1-16-14)
The Best Reviews Money Can Buy (or, Book Reviewers for Hire Meet a Demand for Online Raves, by David Streitfeld, NY Times, 8-25-12--note 300+ comments)
Download the Universe (a science e-book review site, with reviews by science writers)
Blue Ink Review is an example of a pay-for-your-review site. It pays reviewers $75 for a review and charges the self-published author $395 for a review (as of November 2012), or $495 for "fast track" (review to be completed in 4-5 weeks).

For more on fake book reviews:
The furor over 'sock puppet' Amazon book reviews (Carolyn Kellogg, Los Angeles Times, 9-4-12). For more on this topic see Fake ("sock puppet"), not quire kosher, and poison reviews
The "sock puppet" scandal: How to stop fake book reviews online (Laura Hazard Owen, paidContent, 9-6-12)
And Why Beholdest Thou The Mote In Thy Brother's Eye...? (Barry Eisler, 9-4-12)

[Back to Top]

Publicity is getting some medium to do a story about you. You may have to pay a publicist to to help interest NPR or the New York Times in interviewing you, but you don't pay the media for doing the interview. That's why you hear the term "free publicity." Advertising is when you pay someone to feature you or your product. You provide the copy, packaged in as eye-catching a way as possible. Marketing, with books, is basically the catch-all term for everything that gets book readers to buy books, which may or may not include advertising and publicity, depending on who's talking. (Sales, according to Mike Shatzkin, has been traditionally been "managing channel partners," such as bookstores.) With a book, a good title has to be MEMORABLE--otherwise you can't get good word-of-mouth, which is essential to book sales. Marketing requires more of a commitment of time than money. "All marketing is really just relationships." ~ adapted from John Kremer's recorded comments on Great Writers Book Marketing Series, hosted by N. Kali Mincy (loosely captured--not verbatim). John is the author of an excellent guide to book marketing: 1001 Ways to Market Your Books (get the Sixth Edition or later). You can subscribe free to his useful book marketing e-letter here: http:/​/​www.bookmarket.com/​

About Talk Radio


Here's an article that puts some of this in historical perspective: The Birth of Conservative Delusion (Michael Goldfarb, Salon, 10-20-13). "The long road to Ted Cruz, Fox News, the Tea Party and right-wing insanity has its roots in the events of 1973." "Under Reagan, Republican appointees on the FCC abolished the fairness doctrine, the obligation for broadcasters to air both sides of controversial issues. This led to an explosion of opinionated propagandists on the air waves relentlessly attacking 'liberal' media. It continues to this day, degrading American public discourse." No Fox News here.
---After Hurricane Maria, AM radio makes a comeback in Puerto Rico (Ryan Bell, CJR, 4-23-18) “After the hurricane, Puerto Rico’s journalism industry was left in disarray. To cope with the lack of power and poor communication channels on the island, journalists pooled resources and formed reporting collaboratives....Contrary to predictions and global trends in the industry, radio proved itself in this circumstance to be vital...."AM radio emerged even stronger. Young people in the under-35 demographic are listening to radio news for the first time in their lives. Radios are at the center of a culture shift. Neighbors sit together drinking coffee and listening to the news.”
---Read Alix Spiegel's Transom Manifesto (Transom, 11-12-14), or “A Practical Guide to Different Radio Techniques” a.k.a. “Dorky Radio Dork Shares With Other Dorky Radio Dorks Information That Most Sane People Would Not Have The Remotest Interest In.” She talks about how the position of the narrator relative to the content is key to the effectiveness of storytelling on radio programs such as This American Life (which she co-founded), Radiolab, and hard news.
Wherever you are, in the United States, you may find this handy: Radio Locator https:/​/​radio-locator.com/​. Plug in a city name, zip code, call letters, or various other variables and locate all the radio stations nearby --maybe to click on and listen to while traveling.
[Back to Top]

OR GO TO • Really good (intelligent) radio and TV talk shows and podcasts

How to listen to podcasts

A podcast is a radio broadcast on the Internet, which you can save and listen to when you want. It's called streaming when you listen through a website, but you can also download it (save it to your smartphone, tablet, or computer) and listen without being on the Internet.
For iPhones and iPads, use the Apple Podcasts app that comes on most Apple devices.
For Android phones and tablets, get the free Stitcher app or RadioPublic from Google Play. Here's Digital Trends on How to download and listen to podcasts on Android or iOS, which includes links to Overcast ($5), Pocket Casts ($4), and Google Play Music.
[Back to Top]

OR GO TO • Really good (intelligent) radio and TV talk shows and podcasts

[Go Top]

Secrets of successful book covers and titles

e-Book Cover Design Awards. In his monthly award column, Joel Friedlander comments on strengths of that month's winners. A strong graphic and readable type are important, for example.
5 Ways a Book Cover Could Hurt Sales — And How to Fix It (Johnny B. Truant, BookBub, 8-16-17) Covers must look professional (not DIY); must be genre-appropriate; must promise what the book delivers; must show off a book's most commercial side; and, if part of a series, must look like a series but have their own identity.
Is social media influencing book cover design? (Holly Connolly, The Guardian, 8-28-18) With ‘bookstagramming’ becoming a force in marketing, are designers making covers more colourful, bolder and cleaner, to stand out on our screens?
The Trouble With Designing a Book When Its Author Is in Jail (Janet Hansen, LitHub, 4-16-18) on Creating the Cover for Nico Walker's Cherry. Interesting for showing the evolution of a jacket design ept through many iterations.
Your Book Needs a New Cover, a brief section of Penny Sansevieri's blog post 6 Reasons to Relaunch Your Book, on Jane Friedman's blog, 5-10-18). Why? Maybe the wrong cover for your genre or category, too many or the wrong photos, hand-draw covers and paintings with meaning only to the author.
Cover Story: The Ups and Downs of Redesigned Book Jackets for Children's Books (Elizabeth Bluemle, PW, 3-6-18) Publishers breathe new life into older titles with redesigns. Before-and-after examples.
Three Surefire Ways to Fail at E-book Cover Design (IBPA, June 2016) SIMPLICITY: At small size, simplicity is essential: Limit the cover to the title, author name, and one graphic that instantly communicates something about the tone or genre of the book. Avoid shoehorning many images onto the cover. SCALE: Shrink your cover to the size it will be seen on sites like Amazon, Smashwords, and iBooks store. Will your concept work there? LACK OF STRATEGIC BENEFIT: Can your potential reader see what type of book it is? (Is it a mystery but looks like a romance novel?) If they are part of a series, is that visually apparent? "Treat your e-book covers as related to, but not identical to your print book covers. Keep them simple, legible, and recognizable."
Book Covers See Yellow to Attract Online Shoppers (Lucy Feldman, WSJ, 5-24-16) As Amazon’s importance as a bookseller has grown, publishers are pushing their designers for brighter, bolder covers that pop for online shoppers. That has led to a spate of brightly colored book jackets, with blaring yellow covers now appearing in profusion. The hot color of the moment? Yellow. “Everything gets simplified to what the eye can see at one inch. That can be the size of the graphics, the colors, the amount of detail,” said Robbin Schiff, executive art director at Random House.
• Here's a GREAT ebook cover: The Opportunist (Love Me With Lies #1) by Tarryn Fisher
The Agony and the Ecstasy of Taking Author Photos (Tom Rachman, Literary Hub, 3-19-18) "The writer on the book jacket and the writer in store often differ by more than a decade. We chortled about vain authors. Didn’t they realize they’d be unmasked at every public event?"
• "A book cover should be the fulfillment of the reader's wish, and is much more about metaphor and sub-genre than how you want to present yourself in public." 5 On: Julie Smith (Kristen Tsetsi, Jane Friedman blog, 2-20-18) Julie is a mystery novelist who has become a fiction ebook publisher and marketer.
3 Steps to e-Book Cover Design Success (Joel Friedlander, Book Buzzr 11-28-11)
Cover Design and the Problem of Symbolism (Joel Friedlander, Publishing Basics 2-13-12). Tell-tale signs of amateur book covers include:
~bad font choices
~confused graphics
~colors that don’t work
~meaningless or overused stock photography
~too much copy
The Making of a Book Cover (Phyllis Theroux with Kathy Abbott)
14 Tips for Good Kindle Cover Design ('Cheap Literature' Smith, Humble Nations).
Do blurbs help sell books? Jake Cumsky-Whitlock, head book buyer at Kramerbooks, a Washington, DC, bookstore, told NPR, “If I haven’t heard of the author writing the book, but it comes with the imprimatur of a reputable writer or someone I respect, that will make a big difference.” A roundup of tips and opinions on "advance praise" solicited before publication.
Great covers sells books, but what makes for a great cover? (links to informative pieces and series about what makes book covers function well, or not, as marketing devices)
The Disappearing Double Chin Trick for Portrait Photography (EDW Lynch, LaughingSquid.com, 7-18-12). Photographer Peter Hurley demonstrates how to take more flattering portraits by having the subject adjust their head position slightly in order to accentuate the jawline (and remove the “double chin”). About 7 minutes into the video, Hurley shows a series of comparison photos—the difference is remarkable.
Judging the Book: 50 Most Captivating Covers of All Time (OnlineUniversities.com)
The Best Book Covers of 2011 (one man's choice--Skip Prichard--and mostly "high concept" but interesting as for that purpose)
Cover story: a year of beautiful books (Kathryn Hughes, Guardian UK, 12-2-11). Publishers have responded to ebook surge by bringing out exquisite new releases and revamps of print classics. (Here's a Flickr group celebrating beautiful books.)
Is This Title O.K.? (Andy Martin, Draft, NY Times, 9-01-12)
“What steps should writers take when they disagree with the publisher’s choice of a cover?" (The Big Thrill, Thriller Roundtable). ITW members Kate White, Eric Red, Bob Doerr and A. J. Kerns discuss ways of persuasively suggesting a particular cover design doesn't work.
The Rising Value of Land in Book Titles (Alex Williams, NY Times, 9-11-13). This year: "The Lowland," "Joyland," "Sisterland," "Fairyland," "Jungleland," "Motherland." “Book publishing is a very imitative business,” said John Mutter, the editor in chief of Shelf Awareness, an online newsletter for booksellers and librarians. “When a new kind of title or cover works, elements of them show up in connection with other books until another unusual, effective title or cover appears.” A survey of earlier soundalike titles, too.
All-Time Great Titles (e.g., Goodbye to All That -- Abbeville Press's blog)
The importance of hiring a cover design professional (Reedsy) An interview with Rachel Lawston.
Great covers sells books, but what makes for a great cover? (Pat McNees's roundup of help articles)
Book Cover Design: How self-publishing authors can do it best (Martin Cavannagh, Reedsy)
The Creative Road to a Great Book Title (Arielle Ford, HuffPost)
Computer Model Names Agatha Christie’s Sleeping Murder as “The Perfect Title” for a Best-Seller (Lulu) and you can put your title to the test with the Lulu Titlescorer
What Makes a Good Subtitle and How Long Should It Be? (Susan Kedrick, Book Cover Coaching)
Two Book Covers Go from So-So to Wonderful (John Kremer, who does book cover critiques for $150
Great covers sells books, but what makes for a great cover? (links to informative pieces and series about what makes book covers function well, or not, as marketing devices)
Two Very Ugly Book Covers (John Kremer)
Where the cover of your favorite novel comes from Charlotte Strick (The Atlantic, 3-15-11). The Farrar, Straus and Giroux art director behind the jackets of Freedom and 2666 explains what goes into designing book jackets
Judging Books by Their Covers (Erin Moriarty of CBS Sunday Morning, 12-19-10), text and video. The Designs of Dust Jackets Are as Artful as the Words They Encase, but Will e-Books Spell the End of Book Covers?
Book cover transformations (before and after, Dunn & Associates)
Book cover makeovers, with explanations (Foster Covers)
My Favorite Book Covers of 2009 (The Book Design Review, NY Times, 12-22-09, with links to favorites for 2005-2008 as well)
Book Covers: Paper Stock and Cover Finishes (John Kremer)
Book Design for Transformational Authors (Mark Gelotte's site, advertising his wares, but with good examples of book design--not so much of covers)
Elements of Good Cover Design (John Kremer)
Book design is no laughing matter. Okay, it is. (Knopf book designer Chip Kidd's TED talk)
Book Cover of the Week: Saul Steinberg, A Biography (Jewish Book Council, 12-11-12)
[Go Top]

All about bestsellers (tips, facts, and stories)

How to Become a Bestseller with Money, Luck, or Work (Mostly Work) (Cyndy Etler on Jane Friedman's blog, 4-26-18) Very practical, concrete advice about the hard work only the author can do to create a bestseller. Her book: The Dead Inside: A True Story by Cyndy Etler. Goodreads: 'Cyndy Etler's gripping memoir gives readers a glimpse into the harrowing reality of her sixteen months in the notorious "tough love" program the ACLU called "a concentration camp for throwaway kids."...To the public, Straight Inc. was a place of recovery. But behind closed doors, the program used bizarre and intimidating methods to "treat" its patients. In her raw and fearless memoir, Cyndy Etler recounts her sixteen months in the living nightmare that Straight Inc. considered "healing."'
Amazon’s own published books are quietly taking over the site ( Thu-Huong Ha, Quartzy, 10-26-18) AG: "For the last two weeks, three of the top 20 bestselling fiction books on Amazon were from its own imprints. And recently that was as high as six of the top 20. These numbers should, however, be taken with a grain of salt as individual book sales are mixed in with subscription downloads which could inflate certain titles."
The Indie Author Mindset: How changing your way of thinking can transform your writing career by Adam L. Croft. Croft writes crime thrillers and mysteries and holds the #1 bestselling author spot on Amazon (#2 is J.K. Rowling). “Being a writer is not something that happens to you. It’s something you make happen.” P.S. That's with self-published books. See From paying the bills, to £2,000 a day: making a killing from self-publishing (Alison Flood, The Guardian, 6-2-16) Her Last Tomorrow, Adam Croft’s latest DIY thriller, lifted his bedroom business into the sales stratosphere. He talks about paying off his mortgage in weeks and why he’s fine with publishers being ‘sniffy’...Croft says he had sold around 350,000 books in five years, until the gamechanger: his most recent novel, Her Last Tomorrow. This thriller has sold 150,000 copies in just five months, and Croft estimates that he’s on target for £1m ($1.4m) of sales in 2016...Croft’s success comes in the wake of a new report from Enders Analysis, published by the Bookseller, which found that 40 of the 100 top-selling ebooks on Amazon US in March were self-published.
Did this book buy its way onto the New York Times bestseller list? (Kayleigh Donaldson, Pajiba.com, 8-27-17) A YA novel (Handbook For Mortals by Lani Sarem) was removed from the top position on the New York Times bestseller lists, after evidence was found of strategic preorders.
My Amazon bestseller made me nothing (Patrick Wensink, Salon, 3-15-13) "My novel shot to the top of the site's bestseller list last summer. You won't believe how little I got paid."
Why Isn't the Best-Seller List Simply a List of Best Sellers? (Adams Sternberg, Behind the Best-Seller List, NY Times Magazine Interactive). Among other things, it omits perennial bestsellers like The Great Gatsby and religious devotional sold to institutions in bulk, such as Jesus Calling
How Many Copies Does It Take To Be an Amazon Bestseller? Not So Much (Gabe Habash, Publishers Weekly, 3-10-13
New York Times Bestseller List
Bestseller lists (BookSpot)
Bestsellers section (PublishersMarketplace)
The Reality of a Times Bestseller (Lynn Viehl, Genreality, 4-17-09). Hard dollars-and-cents figures from the author of Twilight Fall: A Novel of the Darkyn
The Mystery of the Book Sales Spike (Jeffrey A. Trachtenberg, Wall Street Journal, 2-21-13). How some business-book authors hire a marketing firm that purchases books ahead of pub date, creating a spike in sales -- in effect, buying their way onto bestseller lists (albeit very briefly).
Hillary’s consolation prize: a No. 1 bestselling book (Steven Levingston, Outlook, Wash Post, 9-15-17) Various authors of bestsellers riff on why having a bestseller is better than being president.
Did Tommy Mottola Buy Credibility From The New York Times (Wayne Rosso, 2-19-13); see also Update: An Exercise in Irrelevancy (Wayne Rosso, 3-5-13, on how easy it is to hit the New York Times Bestseller list, thus signaling its growing irrelevancy)
Dear Book Lover: How to Write a Best Seller (Cynthia Crossen, Wall Street Journal, 1-23-12)
What Is a Bestseller? (Lynette Padwa, Los Angeles Editors & Writers Group, 2011).
10 Bestsellers: Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books (Seth Godin: O'Reilly Tools of Change for Publishing Conference). After listening to this, check Permission Marketing (Seth Godin, free sample). Sell the idea, and then sell the book as a souvenir.
John Gray in an interesting interview by Steve Harrison (listen online, for free). "To me, the secret to everything is radio. I was busy doing radio interviews for a year, and finally book sales started increasing." ~John Gray's book Men Are from Mars, Women Are from Venus stayed on the bestseller list for seven years.
Books for the Ages, if Not for the Best-Seller List/a> (Clark Hoyt on what's wrong with bestseller lists, NY Times, Opinion, 10-21-07)
'The 4-Hour Workweek': A Case Study in DIY Marketing (Steve Rubel, AdAgeDigital, 6-4-07). How Timothy Ferriss rode blogs to the bestseller list. See also How Does a Bestseller Happen? A Case Study in Hitting #1 on The New York Times by Ferrill himself (HuffPost 8-14-07). And then: Publishing 2.0: Tim Ferriss on Using a Viral Idea to Create a Best-seller
The Greatest Mystery: Making a Best Seller (Shira Boss, Your Money, NY Times, 5-13-07)
When Everyone Was Excellent (Joshua Hyatt, Inc., 5-15-99, on why In Search of Excellence by Peters and Waterman, became a bestseller)
The Publishing Game: Bestseller in 30 Days (Fern Reiss)
How Darcie Chan Became a Best-Selling Author . Self-publishing is upending the book industry. One woman's unlikely road to a hit novel. (Alexander Alter, WSJ, 12-9-11)
The Reality of a Times Bestseller (Lynn Viehl's frank and fantasy-destroying tale of what happened when her Darkyn novel, Twilight Fall, made the NY Times top 20 mass market bestseller list), followed up by More on the Reality of a Times Bestseller (9-6-09).
Of brooms and bondage. Publishers used to tell readers what was hot. Now it's the other way around. Now "readers can go online to berate overhyped books that fail to thrill."
Four self-published authors on New York Times ebook bestseller list (Alison Flood, The Guardian, 8-2-12)
Bestselling authors of the decade. JK Rowling is number one, as you would expect. But who are Roger Hargreaves and Richard Parsons? And what are they doing in the top 10? (Brian MacArthur, The Telegraph, 12-22-09)

• "[M]edia products are what economists call 'experience goods': that is, shoppers have trouble evaluating them before having consumed or experienced them. Unable to judge a book by its cover, readers look for cues as to its suitability for them, and find it very useful to hear that 'Dewey' is 'a "Marley & Me" for cat lovers.' In much the same way that potential publishers do, readers value resemblances to past favorites."
~ Anita Elberse, "Blockbuster or Bust: Why struggling publishers will keep placing outrageous bids on new books" (Wall Street Journal, 1-3-08)
[Back to Top]

Building your author platform

A Definition of Author Platform (Jane Friedman, 7-25-16) Here (and in a webinar available to Authors Guild members free) Jane explains that your platform grows out of your body of work – it’s about the visibility of your work, who’s aware of your work: Where does it appear? How many people see it? Where does it spread? What communities is it identified with? Who does it influence? Who helps spread the work about it?
Writing a Book or Article? Now’s the Time to Create Your ‘Author Platform’ (Devoney Looser, Chronicle of Higher Education, 7-16-18) "Having an author platform means you are not only publicizing your next article or book, you are seeking the right readers for it. You are thinking long term to actively manage the ways you put yourself forward as an authority. You’re working to pop up in someone’s Google search for your area of expertise. The best predictor of a book's success is the involvement of the author..." How Looser, for her book on Jane Austen, did a book trailer script, search engine optimization (SEO) for her website,
The best online networks on which academic authors might interact (join the conversation!) include Academia.edu, Amazon Author Central, Facebook, Goodreads, Instagram, LibraryThing, LinkedIn, Humanities Commons, Pinterest, ResearchGate, ScholarlyHub, Tumblr, Twitter, and YouTube. Excellent suggestions for practical steps to take, such as: "Share daily snippets of your research findings online. Offer praise to someone whose work you admire. Submit research news to an alumni network or professional society. Improve your website. Add a link to your email signature. Tell colleagues when you ask the library to order their books. (Later you’ll invite them to consider requesting yours from their library.) Do something each day to connect and amplify..."
Building a Memoir Writing Platform: What Is Your Message? Part 1 and Part 2 (Kendra Bonnett, 2-28-10, on Women's Memoirs). What's your message is part of figuring out who is your audience, which means who will buy your books! A very helpful discussion. See also a third part, about "who" (3-5-10)
A Smarter Author Platform for the Digital Era of Publishing (Jane Friedman, Writer Unboxed, 4-2-18) It is not just about the number. "Author platform, in its simplest form, is an author’s ability to sell books....by far, digital media—and social media specifically—is the most prevalent and straightforward way that authors are now visible to readers and sell books. In some ways, this has changed publishers’ expectations—and what authors need to do regardless of how they’re published—but in other ways, the game has remained exactly the same." And it is not just about the numbers. "A smarter and more strategic author should evaluate their platform strength on three levels: ability to reach new readers, to engage existing readers, and to mobilize super fans.
10 Ways to Build Traffic to Your Author Website or Blog (Jane Friedman, 9-9-18) A knowledgeable author's tried-and-true methods, including: 1. Make sure your social media profiles always link to your website. 2. Include your website address on all offline materials. 3. Work toward appearing at the top of search results for your author name. 9. Run regular interviews with people who fascinate you.
Authors: Build Your Street Team in 4 Simple Steps (Reedsy, 9-1-16) Originally, street teams were used by record companies to promote new artists. Their tactics involved moving albums to the front of racks at record stores, plastering posters all over town, and inundating radio stations with requests.... As a self-published author, your street team is a group of people who can provide feedback and get the ball rolling with word-of-mouth. At a very basic level, this usually means writing reviews of your book. Start by looking close to home. What you want is a) beta readers to give you feedback or b) book launchers who can provide honest reviews for your launch date, Once you send out your ARCs (advance reading copies), clearly communicate your expectations.
Book Funnel lets you distribute Advance Review Copies (free books) in an e-format that’s suited to your readers’ preferred device.
How to Become an Author Expert and Strut Your Stuff (Joan Stewart, "Publicity Expert," on The Book Designer, 5-17-18) As an author, you have expertise that you can use to promote your work. Here
are some tips.
What's an author platform? Part 1 (Sandra Beckwith, Build Book Buzz 2-8-12), what it is and why it's important, and part 2, 12 platform-building elements to consider.
Standing Above the Crowd: Platforms and Publicity in a Crowded Marketplace (transcript of Authors Guild symposium, 2005, with Nick Taylor, Beth Dickey, Nelson George, E. Jean Carroll--appears not to be available now, but maybe a friend of yours has the Bulletin it's in). Generally it's easier to get publicity for a nonfiction book than for fiction, because you have a hook. Whether a book is going to sell often depends more on how presentable the author is than on the book--so the publicity department will want to know how articulate and camera ready the author is and with how much media experience. You are pitching yourself as well as the book.
"Becoming a specialist, becoming the go-to person for bookers on talk shows and so forth, certainly is a great aid in building a platform," says Taylor. But it's the passion for your specialty you want to convey. And media training is important for learning to boil everything you know down to a four- to six-minute interview that will work on national television. It's important to let your personality to come through, to project who you are -- not just to be "well-spoken." Publishers are doing fewer and fewer book tours (too expensive, for too little return). If you hire an outside publicist, have a clear mandate what they are supposed to do. If you send an email, the headline should make clear what you are emailing them about--not just "great book" but something interesting--that will make the person want to call you and learn more. Don't do interviews before the book is available--it's a waste: Book buyers are impulsive, so they'll go to the store to buy the book and it won't be there. "Unless your book is already climbing the bestseller charts and is already on its way and you’re trying to maximize it, advertising is not an effective use of your money."
Building a Platform to Land a Book Deal: Why It Often Fails (Jane Friedman, 1-5-17)
Platform: Get Noticed in a Noisy World. See also his piece How to Launch a Bestselling Book
Matt Law's review of Michael Hyatt's Platform University
What is an author platform and why do I need one? (Joanna Penn, Creative Penn, 6-26-09)
Nathan Bransford, agent, on author's platform (interviewed by Meredith Resnick, The Writer's [Inner] Journey)
• Author Videos: The Author Takes a Star Turn (Pamela Paul, NYTimes, 7-9-10), on the importance of the author video for connecting readers to authors (and book buyers).
The platform vs. the eyeballs (Seth Godin) Are you buying momentary attention or are you investing in a long term asset?
Build your author platform: 10 tips from a pro (Alan Rinzler, The Book Deal)
The number one way to get published -- your author's platform (Jeff Rivera's YouTube site)
"Platforms" Are Overrated (Stephanie Bane, Creative N0nfiction, Fall 2014) Common sense talk about the value (or not) of book authors building a presence on social media p/watch?v=_Drhet37EuE"target="_blank">Author's platform (Jeff Rivera's 60-second YouTube video, The Write Stuff)
Creating An Author Platform That Sticks (Angela Ackerman, The Bookshelf Muse 2-3-12)
The “New Author Platform” – What you need to know (Alan Rinzler, The Book Deal, 7-25-11)
Strategic tweeting for authors (Alan Rinzler, The Book Deal 3-20-11)
Fifty Ways to Build an Author Platform (Christina Katz, author of Get Known Before The Book Deal: Use Your Personal Strengths To Grow An Author Platform , on Digital Book World 12-21-11)
10 Tidbits About Author Platform (Rachelle Gardner, 10-3-11)
What you need to include in your email signature (Yen Cheong, The Book Publicity Blog)
How To Build A Writer Platform With No Time, No Credentials And No Book (Kimberley Grabas, WritetoDone)
Why You Need an Author Platform – and How to Get One (Ali Luke, WritetoDone)

"Connectors, Mavens, and Salesmen are . . . distinguished not by worldly status and achievement, but by the particular standing they have among their friends. People look up to them not out of envy but out of love, which is why these kinds of personalities have the power to break through the rising tide of isolation and immunity."
~ Malcolm Gladwell, The Tipping Point
[Back to Top]

Creating your author website

Naming and claiming your author website (Sandra Beckwith, BuildBookBuzz, 7-12-17)
What Belongs on an Author Website Homepage? 4 Key Elements (Jane Friedman, 8-7-17) 1. Clear identity. 2. Your latest book or books. 3. Links to social media sites where you're active. 4. Email newsletter (see her advice on using exit-intent pop-ups). And see what Jane says about "welcome messages."
The Best Website Builders (John Stevens, Hosting Facts, 1-5-18) They bought and tested the 10 most popular website builders, reviewed their pros and cons, and gave them a score: Sitebuilder, Wix, BoldGrid, SquareSpace, uCraft,Weebly, Jimdo, Yola, Doodlekit, and Webs.com.
Best Website Builders (Robert Mening, 9-4-17) A website builder is a tool that allows you to construct a website without needing to know "manual code editing." Mening reviews ten of them for usability, uptime, speed, and price: Sitebuilder, Wix, SquareSpace, BoldGrid, Weebly.com, Jimdo.com, Doodlekit.com, Webs.com, Yola.com, and Web.com.
How to build a personal landing page online (David Nield, Popular Science, 2-22-18) Places where you can create a very simple, very inexpensive personal website.
The Resume Is Dead, The Bio Is King (Michael Margolis, 99u.com) Marketing your work? Tell your story. Why writing a compelling personal bio is crucial to your career, and tips on how to craft one.
Pay Proper Attention to Your Bio (Jane Friedman, Writer Unboxed, 11-25-13)
The Best Website Builders (Scott Chow, The Blog Starter) Some of the same website builders reviewed, plus video demos.
Top 10 Web Hosts of 2017. Everything you want to know about web hosts, including what they are, what Java hosting and PHP hosting are, etc.
Smashing Magazine has excellent material on website design (including 10 Useful Usability Findings and Guidelines, tutorials, navigation, typography and free fonts.
21 Award-Winning Website Designs & What They Did Right (Christine Austin, iMpact, 5-23-18)
8 Website Assets You Need to Secure Before Your Redesign (Dave Sotolotto, iMpact, 5-23-13)
A Step-by-Step Guide to Creating Your First Online Lead Generation Funnel (John Lincoln, of Ignite Visibility, on Inc., 1-20-17) At the top of the sales funnel, develop a great landing page (secret: good copywriting). Figure out how to get them to land there (market your marketing). Make it easy to collect email addresses on any device. Start the "drip" campaign. Goal: Change leads to conversions. For that, see 5 Social Media Lead Generation Tips to Double Your Conversions ("thought leadership," gated content, social media ads, webinars or twitter chats, and contests).
What’s More Important: Author Websites or Social Media? (Jane Friedman, 9-11-17) Book authors MUST READ this. Maybe check out the dialogue:
---Why Don’t Publishers Believe in Author Websites? (9-27-13) and the many comments in response to it.
---The Truth About Author Websites (Jason Allen Ashlock, DBW, 9-26-13)
---Why Authors Should Believe in Their Websites (Darcy Pattison, Fiction Notes, 9-27-13)
---If You Build It, They Won’t Come: A Guide to Author Websites (Laura Hazard Owen, Publishing Trends,12-1-08) This has interesting insights into what readers return to an author's website for (and what works best on social media instead). "Codex found that the main thing respondents want on fiction authors’ sites is exclusive, unpublished writing, with 43% saying they’d return for it regularly. 'Exclusive content appears to be a missed opportunity on almost all sites,” says Hildick-Smith, and women find it especially appealing. Visitors will also return to authors’ sites regularly for schedules of author tours, book signings, and area appearances (36%); lists of the author’s favorite writers and recommended books; “explainers,” or inside information about the book (36%, with men finding these especially appealing); downloadable extras like icons and sample chapters (33%); and weekly e-mail news bulletins with updates on tours, reviews, and books in progress (33%).'
Shopify vs. WooCommerce – Which Is Right for You? (Cavera)
How to Start an Online Store Using WordPress + WooCommerce (FREE) (Robert Mening, WebsiteSetup, 11-17-16)
Shopify vs. WordPress (WooCommerce) for e-commerce? (Robert Mening, WebsiteSetup, 5-23-16) “I want to build an e-commerce store … but should I use Shopify or WordPress?”
Unpublished Writers and Websites: Should You Have One and What Should It Say? (Jane Friedman, 11-13-17) If you start the website development process early, before you really “need” a site (before people seek it out), you can enjoy a gentler learning curve, as well as the power of incremental progress. You don’t have to launch and perfect everything at once.
Bob Bly's portfolio Bob posts links to many, many samples online, grouping the links by media (e.g., brochures, landing pages, white papers) and by product or industry (e.g., financial, health care, software). His advice: "Get as many samples of your work as you can -- and ask the client's permission to post them on your site." Here's his site as Bob Bly, Copywriter/​Internet Marketing Strategist.
16 of the Best Website Homepage Design Examples (Lindsay Kolowich, HubSpot, 5-26-16)
Self-Hosting Your Author Website: Why and How to Do It (Jane Friedman, 9-9-14) Self-hosting is when you have access to all of your website files and the servers where those files are stored (that is, where they are hosted). You own those files and have the freedom to change them.
Breaking Into Startups. This is for aspiring software engineers but if you're doing your own website it may come in handy, for technical stuff.
Course report on Coding Bootcamps
What is a coding bootcamp? (Artur Meyster)
Google Analytics for Bloggers (Jeff Sauer, Presentation Notes, 9-23-13)
Why I Started Using Pop-Ups on My Website (Jane Friedman, 8-11-16) Pop-ups are annoying, but adding one to a website doesn't drive readers from the site, and it greatly increases the number of readers who subscribe to the site.
How to Use Exit-Intent Popups to Grow Your Email List (Martin Zhel, MailMunch, 2-26-16) Dan Zarrella ran a test and found that popups don’t affect his bounce rate at all. But, without them, he gets 50% less subscribers.
Google Analytics vs. Stat Counter (pros and cons of two services for measuring site traffic)
The real difference between StatCounter vs. Google Analytics? (StatCounter forum)
http:/​/​forum.statcounter.com/​vb/​showthread.php?t=41693
Why Your Freelance Writer Website Makes You Sound Like an Idiot (And How to Get Your True Voice Back) (Sophie Lizard, guest-blogging on Write Your Revolution
Well-designed authors' websites (column along left side)
If you build it, they won't come: a guide to author websites (Laura Hazard Owen, Publishing Trends, 12-08)
Ten Author Websites That Really Do the Business (The Writing Platform: Digital Knowledge for Writers). Simon Appleby, director of digital agency Bookswarm, highlights ten websites that do their authors justice on the web and gives reasons (includng "black marks"): John le Carré, E.L. James, Joe Abercombie, J.K. Rowling, Anthony Horowitz, Bernard Cornwell, Anthony Beevor, Will Self, Gillian Flynn, Marcel Theroux
WAVE (a web accessibility evaluation tool, which you may find helpful -- it puzzled me)
Landing Pages: Turn Traffic into Money (Copyblogger). Sign up for a free ebook on the subject. "A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result."
Why You Need to Build Links to Your Website and What a Good One Looks Like (Rebecca Corliss, Hubspot, 1-24-11)
Did You Graduate from Link-Building High School Yet? (Pete Caputa, HubSpot 9-30-08)
No author website rules of the road in publishing contracts is a big fail for the industry (Mike Shatzkin, Idea Logical Company, 3-19-15) Read the comments. "There should be no doubt about the critical importance of an author’s web site (and no, a page on the publisher site isn’t an adequate substitute). The author site serves three absolutely essential purposes that will not be adequately addressed without one." Purpose 3: "3. It gives a logical place for anybody writing about the author to link. That’s why author websites often score so high in search. (Inbound links are SEO gold.) And if an author doesn’t have a website, the next logical place to link might be the Amazon author page, or the Amazon product page (the book). The next choice would be a primary social presence, like Twitter or LinkedIn.

"This last point is not registering in many places. At one big house, we know that their policy is to avoid linking to Amazon if they can; they’d rather link to B&N. But they also don’t highly value author websites, and they certainly don’t routinely make sure they exist. The omission of author sites means they’re creating links to Amazon, whether they like it or see it that way, or not."
About Me page (Andrew Wise)
Widget websites (John Kremer's links to websites and other services devoted to making and hosting widgets)
BlogHer (a social community for women who blog, with a popular conference in July)
The $105 Fix That Could Protect You From Copyright-Troll Lawsuits (David Kravets, Wired, 10-27-10). "Under the Digital Millennium Copyright Act, a website enjoys effective immunity from civil copyright liability for user content, provided they promptly remove infringing material at the request of a rightsholder. That’s how sites like YouTube are able to exist, and why Wired.com allows users to post comments to our stories without fear that a single user’s cut-and-paste will cost us $150,000 in court. But to dock in that legal safe harbor, a site has to, among other things, register an official contact point for DMCA takedown notices, a process that involves filling out a form and mailing a check" to the U.S. Copyright Office. Advises Kravets: "If you run a U.S. blog or a community site that accepts user content, you can register a DMCA agent by downloading this form (.pdf) and sending $105 and the form to Copyright RRP, Box 71537, Washington, D.C., 20024."
See the Web Site, Buy the Book (informative essay by J. Courtney Sullivan, NYTBR, 1-23-09), with links to websites and book trailers
Author Website Tips: The Importance Of A Call To Action (Writer's Relief, Huff Post, 4-3-13)
Author Websites: 7 Of The Best Writers' Sites
100 Best Websites for Writers (Carrie Smith, The Write Life, 1-19-15)
Developing Non-English Web Sites (Computing with Accents, Symbols & Foreign Scripts)
Web marketing advice (Flyte)
[Back to Top]

Some well-designed author websites

It took me fifteen years to discover I had no talent for writing, but I couldn't give it up because by that time I was too famous. ~ Robert Benchley

Jay AsherJennifer Baljko (travel writing) • Lawrence BlockJudy BlumeLesley M.M. BlumeChris BohjalianDan BrownCamden Writers (click on the photos) • Jennifer Thompson-Cannino, Ronald Cotton, and Erin Torneo (PICKING COTTON:Our Memoir of Injustice and Redemption--a dynamic site) • Common Craft (Lee and Sashi LeFever videos: "Our product is explanation") • Kevin DaumKenneth C. DavisBarry EislerJonathan Safran FoerSue Grafton (A is for Alibi, B is for...) • Robin Marantz HenigAmanda Jones (visually irresistible) • Miranda JulyBrian Jay Jones (super blog posts make you want to read his books) • Doug McInnisStephenie Meyer, whose Twilight saga is a subpage (fabulous covers) • Ken Norkin, KNCreativeSusan OrleanRick Riordan (Percy Jackson series) • Amy Krouse RosenthalJoel SchettlerSciWrite (biomedical writing and editing) • Suzanne White (astrology) • Tom WolfeWriteInc. (Peter Bowerman).

Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe.~Winston Churchill
[To Top]


Shopify, Squarespace, and other eCommerce platforms

Want to sell your own products and don't know where to start? Except for selling books through Amazon, which I've done for years, I am new myself to e-Commerce, but am providing links that seem to explain some differences between platforms. Note that some get affiliate fees if you sign up for a service through their links. (If you find a good and honest /​objective explanation and evaluation, let me know so I can add them below.) What others say about these platforms:
Square, a free device and an easy way to accept credit and debit card transactions at events. "All you have to do is sign up and they’ll send you one in the mail. Once you get it and plug it into your phone, you’ll have to sign in to get your account. And just like that you’re ready to go! FYI: There’s a small fee per credit card swipe, similar to PayPal fees." ---5 Tips for Selling Your Books at Events—on a Budget (Chrys Feys on Jane Friedman's blog, 10-10-18)
Shopify vs Squarespace: Which is best for you? What's the Host provides cost and other details, plus pros and cons for each. Gets affiliate fee.
Choose the right ecommerce platform More flexibility, faster go to market. See what open SaaS can do for you. BigCommerce. Magento. Volusion. Demandware. WooCommerce. 3dcart. Shopify. Kibo.
The 20 Best eCommerce Platforms to Start an Online Store (Matthew Guay, Zapier,
The big reason Shopify is better than Squarespace (Hued Design Studio) What makes Shopify a better choice; a comparison of both platforms. "If you're selling more than to to 10 physical products, I would stay away from Squarespace."
What is SaaS? 10 FAQs About Software as a Service (Derek Singleton, Software Advice)bigcommerce
[Back to Top]


Tools for monitoring website traffic

10 Web Analytics Tools For Tracking Your Visitors (Sitepoint describes AWStats, eLogic, Google Analytics, ShinyStat, SiteMeter, StatCounter, W3Counter, WcPerl, Webalizer, and Woopra)
The Best Website Monitoring Cloud Services of 2017 ( Juan Martinez and Rob Marvin, PC Magazine, 7-19-17) Chiefly for businesses, not authors.
The Top 10 Free Content Analytics Tools (Amanda Walgrove, Content Strategist, Contently, 8-2-16) Reviews Google Analytics, Bitly, Piwik, Open Web Analytics, Clicky, Similar Web, SEMrush, Moz Keyword Explorer, Cyfe, Google Search Console)
3 Free Tools for Monitoring Website Traffic (Zoe Meeken of Business.org, 4-10-13, describes Google Analytics, Alexa, and Going Up!)
7 tools to monitor your competitors’ traffic (Sam Crocker, SocialMedia.biz, 1-10-11) Just how accurate are Alexa ("dubious numbers"), Compete ("good UI, questionable data), Google Ad Planner, Google Insights, Google Trends, Quantcast ("nifty media planner tool"), SEMrush ("most accurate of the bunch"), comScore, and HitWise? "We tested 25 sites for which we had reliable internal data, giving us insight into just how accurate these tools really are — or aren’t."

Some of the monitoring tools: AWStats *** Bitly *** Clicky *** Cyfe *** Google Analytics *** Keyword Explorer (Moz) *** Open Web Analytics *** Piwik *** SEMrush *** ShinyStat *** SimilarWeb *** StatCounter *** W3Counter *** W3Perl *** Webalizer *** Woopra ***
[Back to Top]

Newsletters and other ways to reach your audience and grow your email list
through newsletters and other avenues


Here’s what you need to know to build successful paid newsletters, popup newsletters, morning digests, and community newsletters (Shan Wang, Nieman Lab, 4-16-18)
Building a Mailing List: How I Did Mine by Steve, on Vertical Response, a newsletter service. One of the responses is from Joann Ross, a successful romance writer, who uses interesting techniques to build reader loyalty.
Top 10 Tips for Great Newsletters (Alex Mastrianni, Informz, 9-20-13)
How To Write Email Newsletters That People Actually Want To Read (Margo Aaron, HubSpot, 11-13-17)
How to Create an Email Newsletter People Actually Read (Ginny Mineo, HubSpot, 4-21-15)
The Author's Guide to Building an Email List (and Selling More Books) (Tom Morkes) A marketing channel is any avenue or outlet that lets you promote a message to your target market. Podcast, radio, tv or magazine advertising; blogging or guest posting; billboards, sponsors, etc. create demand. A sales channel lets you turn this awareness into a sale--point the listener to the right place to purchase. 'Harvest demand.' His steps: Author's website. Email marketing service. Ecommerce solution. Optin gift (done last but put front and center on your website. Good lesson in marketing books.
MailChimp vs Constant Contact: Which Email Marketing Software Reigns Supreme for Small Businesses? (Katie Hollar, Capterra.com, 12-1-16). Part of a series on email marketing software (Capterra). See also 10 Free Email Marketing Software Solutions for Small Business Marketers.
MailChimp Alternatives for Authors (Ricardo Fayet, on Jane Friedman's website, 8-23-17) MailChimp is getting serious competition from MailerLite and ConvertKit (for professional bloggers).
Mailchimp for Writers and Authors (Derek Murphy, Creative Indie) Free video series.
Building a Mailing List: How I Did Mine by Steve, on Vertical Response, a newsletter service. One of the responses is from Joann Ross, a successful romance writer, who uses interesting techniques to build reader loyalty.
Want to Build an Email List? 7 Newsletter Platforms to Choose From (Lisa Rowan, The Write Life, 6-15-15) MailChimp. TinyLetter. ConvertKit. Campaign Monitor. AWeber. Get Response. Constant Contact.
Here’s how to build a better newsletter, according to a bunch of self-professed newsletter nerds ( Christine Schmidt, Nieman Journal, 1-24-18)
Authors: Here’s All You Need to Grow Your Email List (Emily Wenstrom, The Write Life, 8-17-16) Cast your net. Bait your hook. Reel it in.
69 Highly Effective Lead Magnet Ideas to Grow Your Email List (Updated) ( Mary Fernandez, OptinMonster, 11-8-16)
Lead Magnets: Ideas and Examples to Grow Your Email List (Paul Boag, ConversionXL, 8-11-17)
How to Create a Lead Magnet That Actually Gets Leads (Entrepreneur, 12-7-16) The greater the value you give customers, the more they will trust you with their email addresses. Five ideas for lead magnets that work: The "cheat sheet," templates, free training, swipe files, and tool kits.
25 Simple Ways to Grow Your Email List (Andy Pitre, HubSpot, 3-12, but updated) Scroll down to download a free Beginner's Guide to Email Marketing.
29 ways to collect email addresses for your newsletter (Vertical Response)
7+5 Examples of Brilliantly Effective Opt-in Offers and How You Can Use Them in Your Business (Thrive Themes)
8 Opt-In Offers Your Visitors Can't Refuse (Entrepreneur, 8-31-06) Offer a free course. Offer a free e-book. Offer downloadable articles. Offer other "downloadables." Offer a regular contest, puzzle or game. Take a survey. Offer a members-only forum or discussion board. Offer members-only specials.
10 excellent optin offers fiction writers can use to build their emails lists. (Derek Murphy, CreativeIndie) "I wrote this post years ago… now I use book giveaways and targeted Facebook ads to build a big list of readers who like my genre; then I try to get them to download a free book. At that point they’re already on my list… but I also make content that gets traffic and have an offer on my sidebar for a free starter library."

[Back to Top]

Author book talks

Should you have a small showing and few purchases, hide your disappointment and be lively and engaging with the few who do come. Books are expensive, after all, your event has stiff competition from other forms of entertainment, and readers can experience author book talks online. Engage with the people who do come, as you never know who they are and who they may influence, or how their response to you and your book will have ripple effects.
Venues for author interviews, webcasts (sites where readers can find them)
Author interviews, book readings, glimpses into the literary world (podcasts and downloads for book worms and writers)
From Page to Stage: Inspiration, Tools, and Simple Public Speaking Tips for Writers by Betsy Graziani Fasbinder. See review by Sandra Beckwith (Building Book Buzz): In chapter 16, she 'discusses why she believes “presence” is “the most important delivery skill of all.” Fasbinder says presence “is about being fully attuned emotionally, intellectually, and physically in the moment . . . .” but adds: "When you go to the trouble of preparing a compelling presentation that’s related to your book, you’re giving a full-blown presentation, not a talk. I’d like to see authors use 'talk' less and select a replacement word with more gravitas."
Putting on the Show: Eight Rules for Book Talks (David Stewart, 2-4-16) "...the probability that somebody will recommend a book to others—is heavily influenced by the cover....Authors should avoid being too clever with cliff hangers. The last 10 or 20 pages really need to seal the deal.""A lousy ending has a very negative effect on the recommendation factor for a book. Readers want some level of closure."
How to Perform (Not Just Read) Your Work in Front of Audiences (Natalia Sylvester, Writer Unboxed, 6-1-18)
Giving a Successful Author Talk: Three Ideas (Chitra Banerjee Divakaruni)
9 tips for successful author readings (Alan Rinzler, The Book Deal, 11-19-09). See item 9: 9. Make sure your books are stocked for the event: here’s how.
How to do a Book Talk: An Author's Guide (Charles J. Harwood)
11 Ways to Guarantee a Successful Author Talk (Matthew Dicks, HuffPost, 5-19-15) Tell a good story rather than read from your book. Pull back the curtain on your experience in the publishing world. Write down all the questions asked from audience (or have a friend do so). "When you answer a question with a story or anecdote that an audience seems to like, don’t wait for someone to ask you the right question in order to tell it again. Find a way to weave that story into every talk." Do not read from notes. Speak extemporaneously. Share the stage with another author. Be prepared for no audience or two or three people. "Remember that the publishing and book business is a small and insular world. Be "cooperative, collaborative, and kind."
A literary agent reflects “On Authors and Book Talks” (Debbie Carter of Waverly Place Literary Agency, on Joan Detz's blog, 7-22-16) What not to do: underprepare and bore your audience.
Video Interviews with Children's Authors and Illustrators (Reading Rockets)
5 Steps to a Killer Book Talk (Kate Raphael, on Jane Friedman's blog, 7-7-2016) "Recently, I interviewed Claudia Six, author of Erotic Integrity: How to Be True to Yourself Sexually, along with Brooke Warner, author of Greenlight Your Book. I asked them why it takes so long to bring a book into the marketplace, and Brooke talked about the pre-sale and pre-publicity process. Then Claudia chimed in, “It’s kind of like having erotic integrity—you’ve got to own that you’ve written this book and you have something to say.” I thought, “She is going to do well because she can turn any question into a chance to talk about her book.” That’s a great skill to cultivate."
[Back to Top]


Book tours

Why a Book Tour Is More Brutal Than a Political Campaign (Steve Israel, NY Times, 11-6-18) The former congressman Steve Israel thought he had a tough skin, but that was before he wrote a novel (a political satire on the National Rifle Association)."In politics, one’s skin must be impenetrable to insult and even the occasional knife in the back. But sitting behind a pile of books at an Authors Night, watching people pick up your book as if it’s a piece of spongy fruit at the market, is sheer torture....But it’s not just the rejection. It’s the Willy Loman loneliness of it all."
The Not-Quite End of the Book Tour (Noah Charney, The Atlantic, 10-17-15) 6 a.m. flights, three-person audiences, and “escorts”: inside the 21st-century reality of a storied institution. Publishers "have adapted to a changing industry—by becoming more selective about which authors to send on tour, which promotional appearances to secure, and how to make the dollars stretch." In this new, more austere era, publishers only regularly pay to send authors who are compelling public speakers, authors with large established audiences who are guaranteed to sell well and therefore cover expenses, or authors with a high profile that extends beyond books. "Author escorts are local residents of the cities visited by those of us on tour, and are subcontracted by publishers to meet and guide authors who come into town. " "Book events are not just about selling to the people who attend them, which even for prominent authors can mean only a few dozen copies sold. They’re about getting authors local media attention, getting bookstore staffers face time with authors so they can promote the books, and signing copies. While signed books do sell better, they also can’t be returned to the publisher if they don’t sell—a win-win for publishers."
Book Tour Planning 101 ( Midge Raymond, on Jane Friedman site, 9-16-13). Some tips: Go where your friends are. Team up with a fellow writer. Think outside the bookstore. Offer something more than reading. Try a virtual book tour.
Books Tours: 7 Things I Learned About Marketing Books (Chuck Sambuchino on YA writer Mike Mullin , Writers Digest, 11-9-12) "Physical tours can still sell a lot of books." The only foolproof way to draw a crowd is to "go where there's a captive audience" (for a YA book this might be a school or a juvenile detention center).
10 things you don't know about authors on book tour (John Scalzi, LA Times, 4-20-17) 'It's disorienting...It's a grind...Your author likely has a handler...You have to be “on” and six more.
Creating a Successful Book Tour: Five Tips from an Indie Author (Edie Jarolim, author of the memoir 'Getting Naked for Money,' Publishers Weekly, 9-11-17) "Self-publishing wasn't really an issue, I discovered. Bookstores are more concerned about your book bringing in an audience than how it was published." Among her tips: 1. Target indie bookstores—and not just because of good publishing karma. 2. Contact bookstores as far in advance in possible. 3. Give bookstores both general and specific reasons to host you.
The D.I.Y. Book Tour (Stephen Elliott, author of The Adderal Diaries, Sunday NYTBR, 1-14-10) "I didn’t want to travel thousands of miles to read to 10 people, sell four books, then spend the night in a cheap hotel room before flying home....I decided to try something I hoped would be less lonely. Before my book came out, I had set up a lending library allowing anyone to receive a free review copy on the condition they forward it within a week to the next reader, at their own expense....if people wanted to hold an event in their homes. They had to promise 20 attendees. I would sleep on their couch. My publisher would pay for some of the airfare, and I would fund the rest by selling the books myself."
Why book tours are passé (Teresa Méndez, Christian Science Monitor, 11-30-07) Author readings and signing sessions, once the staple of publishing publicity, are being usurped by virtual encounters and promotional videos. Can the old face-to-face model be improved on?
U.S. Book Signing and Event Directory
Tips For Setting Up Author Readings and Book Signings (Valerie Peterson, The Balance, 7-10-17)
Nine Writers and Publicists Tell All About Readings and Book Tours (Matthew Gallaway, The Awl, 4-10-12) Wildly varying opinions and experiences and lots of ideas of how to do it better (or not so awfully).
So You Want an Online Book Tour: An Author's Guide to Online Book Tours by Jaime McDougall.
See also Author book talks.
[Back to Top]

Book Fairs and Festivals

The Ultimate Book Festival Checklist (Indie Author HQ, 9-22-14)
BookFairs.com (full listing of North American book, paper, and ephemera fairs)
The Fairs
Book fairs and festivals (Book TV's list and links, international)
Book Expo America (BEA)
Book fairs by state (Library of Congress)
Book Fair calendar (antiquarian book fairs, Book Source Magazine)
5 Reasons To Attend The Vegas Valley Book Festival In 2014 (IndieAuthor HQ)
The 12 Commandments of Selling Books at Book Fairs, Conventions, and Festivals (Terry Cordingley, on The Savvy Book Marketer)
Selling Books at Fairs and Festivals (Paula Margulies, on The Writer's Edge, 2-10-10)
How to Maximize a Book Festival Appearance: 9 Tips (Chuck Sambuchino, Writer's Digest, 10-13-13)
Book Fair Bewares (Victoria Strauss, Writer Beware,
How Authors Are Chosen for Book Fairs (Valerie Peterson, About Money) Interview with Miami Book Fair International's Paola Fernandez-Rana
Book Festivals - Literary Festivals Are Great for Writers and Readers (Valerie Peterson, About Money
Washington DC Annual Book Festivals and Literary Events (Rachel Cooper, About Travel)
Publishing Conferences & Book Fairs – What’s In Them for Self-Published Authors? (Debbie Young, Alliance of Independent Authors, 2-14-14)
Authors Guide to the Frankfurt Book Fair (Hannah Johnson, Publishing Perspectives)
[Back to Top]


In an excellent piece in the Summer 2014 issue of the Authors Guild Bulletin, "The Power Is Shifting to the Authors," novelist CJ Lyons writes about an article in Digital Book World that explains "the difference between marketing and promotion. Marketing is building the readership. It's getting the word out there when no one has heard of you. It's reaching new readers. That is vital, no matter what stage of your career you are in. Promotion is taking something that is already starting to get known and get a buzz, and increasing that, giving that buzz greater impact. But you can't do that without already having the buzz. Unfortunately a lot of publishers just want to do the promotion." (For 90% of authors and of the books they release every year, "they're not doing anything except throwing them in a catalog.")

Book authors traditionally lament their publishers' failure to run ads about their books in book review media, but advertisements (for which one pays) lack the credibility of reviews and publicity (news and feature stories, for which one doesn't pay). It pays to understand the full marketing mix, which in this day and age includes getting to popular bloggers, websites, and anything the purchasing public is likely to read and be influenced by. The most important thing is to get information about your book out there, where people know it exists, and can easily purchase it -- and make it tantalizing in as few words and images as possible.

Forget The Book, Have You Read This Irresistible Story On Blurbs? (Colin Dwyer, NPR, 9-27-15) Those snippets of praise on book covers have been around for 150 years (at least). But how do they get there? "It's less for what the blurb says than who's doing the saying," says Jake Cumsky-Whitlock, head book buyer at Kramerbooks. "If I haven't heard of the author writing the book, but it comes with the imprimatur of a reputable writer or someone I respect, that will make a big difference." Jerome Loving, author of Walt Whitman: Song of Himself, adds: "It's not surprising that the poet who began his first great poem with the words 'I celebrate myself' would be one of the originators of the book blurb."
How to Get Author Testimonials for Your Book(Stephanie Chandler, Nonfiction Authors Association blog, 5-29-18)
What Donald Trump Can Teach You About Book Marketing (Even If You Hate His Guts) (Penny Sansevieri, Author Marketing Experts, 3-18-16) A good summary of what you need to know to market yourself as an author, and an interesting take on Trump.
Dealing With Book Promotion Fatigue (Jael McHenry, Writer Unboxed, 6-5-18) " The joy and terror of publishing in the social media age is that once you have a book, you literally could be promoting it every minute of every day."
Book Marketing Update (John Kremer's very useful site). See also his Free Reports on Book Marketing (e-zines, selling our books outside of bookstores, top 101 marketing sites, top 25 independent bookstores, reports for authors, reports for novelists, reports on book design and printing, reports on book publicity, and recommended resources).
21 free resources for authors (Sandra Beckwith, Build Book Buzz, 2-3-15)
Book Promotion 101 (Bella Stander's links to useful resources)
Book Promotion Newsletter(bi-weekly ezine for authors by Francine Silverman), small subscription fee
Book Marketing the Old Way Versus the Way That Works Today—Part 1: Book Reviews (Beth Bacon, Digital Book World, 9-30-14). Part 2: Email promotions.
5 Dangers of Buying an Email List in 2018 + Alternative Strategies (Sarah Turner, Website Planet, 7-18-18) Several important reasons not to buy email lists to use for promotion--the importance of curating your own email list.
The Difference Between Marketing and Publicity (M.J. Rose & Randy Susan Meyers, guest posting on Jane Friedman's blog, 11-15-13) "PR and marketing can expose books to potential readers. The book—the words and the premise, the first few pages, the flap copy, the book cover—must entice, enchant, seduce. The book sells the book."
How to Write Better Marketing Copy (Jane Friedman, PW, 9-21-18) Don't be too smart or clever in your book descriptions. When marketing books, think—and write copy—like a reader. Use the words your readers would use. Don't use ‘urban settings,’ ‘world-weary protagonists,’ and ‘harsh realism,’ if your readers are likely to look for a book with less sophisticated terms such as ‘bad guys,’ ‘FBI,’ ‘action-packed,’ ‘surprise ending,’ and ‘courtroom drama.’
A Timeline for Publishing Success (PDF, Your Expert Nation, from a workshop at the Brooklyn Book Festival, 9-21-14)
Timeline for a Book Campaign (PDF, Sarah Russo, Public Relations)
(The Book Publicity Blog Yen Cheong's news, tips, trends and miscellany for book publicists), which contains a great blog roll for book lovers
Annie Jennings reports on getting author publicity (free)
AuthorBuzz (marketing service that puts authors directly in touch with readers, booksellers, librarians)
Author Central (beta site for author profiles on Amazon.com)
Author Marketing Experts (several consultants)
• Author Videos: The Author Takes a Star Turn (Pamela Paul, NYTimes, 7-9-10), on the importance of the author video for connecting readers to authors (and book buyers).
Autographed by Author stickers. Buy them from Wax Creative Design and put them on books you sign for bookstores and others.
Out-of-the-box book marketing tips (Christine Benedict on marketing a novel)
Backspace Book Promotion Network
Author Promoting Book Gives It Her All Whether It's Just 3 People Or A Crowd Of 9 People (Onion spoof of the Author Book Tour, 4-14-11)
The Marketing Rule You Can’t Forget (Ryan Holiday, on Jane Friedman blog, 7-19-17) It ain't just about creating the work. It's also about the work of getting out there and "winning your readers, customers, and fans for the first time, one person at a time, all over again."
Bookstore Lists on the Web, John Kremer's list, including Top 20 Independent Bookstores
Book tour? More like a safari (Carolyn Kellogg, L.A. Times 3-7-10). With publisher publicity departments backing away from traditional author tours, writers are left to their own devices--and strangers' couches. Which is where we learned about couch-surfing!
Chris Bogan's marketing blog
Book Bites Talk Radio (Christine Kloser and Lynne Klippel)
Build Book Buzz (Sandra Beckwith's blog).
Even the biggest and smartest publishers still have a lot to learn about digital marketing (Mike Shatzkin, The Shatzkin Files, 3-26-14). Among other tips: Find "out who the people are who have already read the book and commented on it and what words they use when they describe it. LibraryThing tags and GoodReads reviews are key sources for that..."
Frugal Marketing (Shel Horowitz on Book Marketing)
Help! My Book Isn’t Selling. 10 Questions You Need To Answer Honestly If You Want To Sell More Books. (Joanna Penn, Creative Penn, 10-12-12)
How to Position Yourself as an Expert by Pitching Your Local Media (International Freelancers Academy)
Publicity Hound's Tip of the Week
NetGalley.com, a website for "professional readers" (who read and recommend books: reviewers, bloggers, media, booksellers, librarians and educators). Publishers (including self-publishers) pay NetGalley to host digital galleys (not printable, and not printed), both PDF and EPub files, readable on all major reading devices . Publishers can limit distribution in various ways.
Marketing Matters (Brian Jud's blog) and articles, especially about selling through nontraditional channels
Planting the Book Publicity Seed (Jocelyn Kelley, HuffPost blog, 11-13-12). It takes time and lots of little efforts to get a book noticed. "Most 'break out' authors have been working at this tirelessly for a very long time."
Use QR Codes to "Amplify" Your Work (Research Explainer). "These two-dimensional bar codes—looking like crossword puzzles for masochists—enable audiences to scan the code with their smartphone or camera-equipped tablet to gain access to information or trigger actions. For example, scanning the QR code on this post will link you to the Explaining Research web site." But they can also take you Amazon (or elsewhere) to sell your book, and for people with smartphones, this could mean quick, impulsive sales.
Name-Badges.com
Portland Badge Company (customized name badges at reasonable prices)
Book Marketing Online 2010 (video of panel discussion organized in March 2010 by the NY chapter of the Women's National Book Association).
Rethinking book marketing and its organization in the big houses (Mike Shatzkin, Shatzkin Files, 12-17-12). Publishers need to realize that "the title-driven and pubdate-driven marketing techniques that we all grew up with will shortly have outlived their usefulness." See also Imprints in the 21st Century (Shatzkin, 3-6-09): "the imprints that matter in the 21st century have to mean something to consumers, not to intermediaries" -- not what shelf in the bookstore does a book belong on, but what niche will the reader find it in.
Getting to Grips with Goodreads: 6 actionable ideas (Laura Pepper Wu, 30 Day Books blog, on how to make your book more visible to this online book club's 12 million members)
Savvy Book Marketing (Dana Lynn Smith's tips, tools, and techniques for promoting your book), including her list of eZines for Authors
Do authors really need to promote their own books? (Mary DeMuth, guest-posting on MichaelHyatt).Check out the comments!
Know Your Audience – The Secret To Author John Locke’s Success (Caitlin Muir, Author Media)
Novice Authors Must Promote Themselves, Since Publishers Won't by Neely Tucker tells how Kelly Corrigan sold 80,000 copies in hardcover and 260,000 in paperback of her memoir The Middle Place.
If Publicity Doesn’t Sell Books, What Does? (Meghan Ward's Writerland 2-28-12), followed by Does Publicity Sell Books? The Debate Continues
Case Study: Book Marketing, Search Engine Optimisation And Using Press Releases For Your Book (Kit McKittrick, guestblogging on The Creative Penn: Adventures in Writing, Publishing, and Book Marketing
Why Print Advertising for Books Doesn't Work (Foner Books, a Self-Publishing blog)
The Role of the Novelist: How Jonathan Franzen Won the Book Publicity Game (Austin Allen, Big Think, 3-28-12). "He has won the book publicity game because part of him—but only part—despises it. So great is his anxiety about the role of the novelist in our culture that it has become integral to his literary persona. And as happened with Wilde, Norman Mailer, even Hemingway, his persona now threatens to overshadow his work."
Book Launch 2.0(Dennis Cass, as clueless writer resisting the new social media), satiric YouTube video)
Top 10 cool, free book marketing resources (Build Book Buzz)
Detailed analysis of a perfect blogger pitch (Chris Abraham, Marketing Conversation, 12-3-11, on how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership)
The Top 10 Things Book Publicists Want Authors to Know (John Kremer, Ask the Book Publicist, 8-17-11)

Book promotion on the radio
How to Get on Radio Talk Shows All Across America w/​o Leaving Home by Joe Sabah (available on Amazon). Does not contain his database of radio shows, which you can order here.
Talk Radio for Authors: Getting Interviews Across the U.S. and Canada by Francine Silverman
8 Steps to Getting Radio, TV, and Podcast Guest Expert Interviews (Scott Fox, SPANnet)
Radio interview promotion (Bryan Farrish's helpful articles about)
Radio Interview Promotion (Bryan Farrish's many articles on the subject)
Top 10 ways authors can make radio interviews pay (Joan Stewart, The Publicity Hound)
Roster of intelligent radio and TV talk shows and video
RadioGuestList.com (this free service uses e-mail to help connect talk show hosts and producers with authors and experts)
Thoughtful radio and TV talk shows (particularly on NPR and public television)
Radio Locator (this site provides a comprehensive, searchable list of all the radio stations in the world (and, in the U.S., by city, by zip code, by call letters, including Internet streaming). What I found for my zip code was a far more complete list than I've been able to find locally!


"To me, the secret to everything is radio. I was busy doing radio interviews for a year, and finally book sales started increasing." ~John Gray in an interesting interview on how he honed his message down to something people could hear (it took years) and how he worked his way to the bestseller list, where Men Are from Mars, Women Are from Venus stayed for seven years.

"We've actual found that signings are the least effective author promotion which can take place in the store. What really works are events or panels. For instance, the topic of taxes is something that starts to concern everybody after the first of the year. What we do is put together events by various tax money management people or financial consultants from January through March in the stores."
~ Marcella Smith, Small Press Business Manager, Barnes & Noble (on Book Marketing Matters

[Back to Top]

How to market yourself, a product, or a process


The Psychology of Author Marketing (Dave Chesson on Jane Friedman's blog, 6-21-18) Basing his advice on what he learned from Influence: The Psychology of Persuasion by Robert Cialdini, Chesson talks about the three principles Cialdini explains will create conditions to compel people to take action: The Law of Reciprocity (offer genuine value, give a priced book for free, feature reviews in editorial section of your book's Amazon page, etc.); Liking: If We Like, We Follow and Buy (with advice on specific angles of this), and Taking Influential Actions.
• One author's advice: to actually sell copies of your book, carry a copy with you at all times (or in the trunk of your car) along with a Square for credit card sales and cash for change. Make impulse purchases (from "the author") easy. (I've found this true for Dying: A Book of Comfort which people do actually buy in quantity, as I give them a discount for quantity and I'm the only source for the little gift-book edition).
Netflix’s Millarworld Film and TV Adaptations Highlight the Importance of Books (Adam Rowe, Forbes, 7-17-18) The growing need for intellectual property by streaming giants “to develop into niche or four-quadrant hits across the mediums of television, film, and narrative audio” is opening up new opportunities for authors. “The ideal source material can be (relatively) inexpensively produced, can explore a massive variety of ideas, and is copyrighted by a single individual, making the rights easy to negotiate.”
Pre-Publication Marketing: A Van Tour to Bookstores (Cai Emmons in a Jane Friedman Q&A, 9-24-18) "In November, Weather Woman by Cai Emmons will release from Red Hen Press. To spread the word, Cai drove 'the Weather Woman van' to independent bookstores in the Western United States, distributing advance reader copies, chatting with booksellers, and speaking at a variety of venues across the country. Emmons discusses how a van tour to meet booksellers in person helped her overcome her timidity about book marketing.
• One of many practical suggestions in Writing a Book or Article? Now’s the Time to Create Your ‘Author Platform’ (Devoney Looser, Chronicle of Higher Education, 7-16-18): "If a listener shows the least bit of interest in my book, I pull out a card and say, "Here’s what it looks like. Isn’t the cover beautiful?" A card is more portable than a flier. People usually don’t mind humoring me by taking one, and I feel a lot less like I’m distributing takeout menus. Plus, it’s a free bookmark."
How to Network Better by Saying Less (Jane Friedman, Publishers Weekly 5-25-18) " let’s say an author has written a novel based on historical events about a submarine that sinks off the coast of England during World War II. It appeals to men who love Michener. End there. The bookseller doesn’t need any more to understand the readership and whether it’s the sort of thing for her store. Part of being a good salesperson for your work is developing a rapport with others and understanding their interests and needs. The conversation can’t be focused on you. You’re not sitting down with Terry Gross and divulging your origin story as a writer, how you were inspired to write the book, the twists and turns the story takes, and the research surprises along the way....You have to put aside any impulse to digress about the content of the book.... you won’t become a person to be avoided later on, along the lines of, “Oh, there’s that author who cornered me for 15 minutes and wouldn’t stop talking about his book.”
How Writers Build the Brand. Tony Perrottet (amusing New York Times essay, 4-29-11) on author self-promotion from Herodotus on, including Balzac, Colette, Guy de Maupassant, Gerald of Wales, Ernest Hemingway, Georges Simenon, Mark Twain, Walt Whitman, Virginia Woolf, and Grimod de la Reynière (who carried promotion to an extreme). Stendhal is quoted as saying, “Great success is not possible without a certain degree of shamelessness, and even of out-and-out charlatanism."
Timeless storytelling tips from Warren Buffett (Lou Hoffman, Ragan's PR Daily, 4-10-18) Warren Buffett, one of the planet’s richest men, keeps readers engaged in his annual letter to shareholders. To keep readers hooked, he uses an engaging mix of conversational and straightforward language, accountability (with a touch of self-deprecation), anecdotes teased out as backstories (you don't have space for a full-length story), humor, metaphors and analogies.
Great Writers Book Marketing Series (N. Kali Mincy's interview with John Kremer is excellent--on BlogTalkRadio) The most important investment in book promotion is your cover. If you're going to spend money, spend part of it on a good cover and make sure the title is easy to read and memorable, because word of mouth is what makes a book a bestseller. Branding is whatever you do to make yourself or a book memorable.
4 daily deal services that will sell your book (Sandra Beckwith, Build Book Buzz, 9-9-14) Discoverability. Four deal services (BookBub, The Fussy Librarian, Readers in the Know, and Riffle Select) that send daily book deal e-mails to thousands – even millions – of book lovers who have opted in to get the messages offering books in the genres they enjoy.
A Free Way for Authors to Engage with Readers on BookBub.com See also the paid way to reach potential new readers: BookBub Featured Deals Pricing and Statistics. BookBub is expensive; you use it to promote one discounted book, the idea being that will lead readers to your other books. One author who had success with BookBub in the mystery and crime category said other worthwhile (but not so satisfactory) lists include Bargainbooksy, Robin Reads, EReader News Today, and Free Kindle Books and Tips (FKBT). See also Do Daily Deal Services Work? One Author’s Experience with 19 Promo Sites (Laura Heffernan, Writer Unboxed, 9-3-17) Interesting details! And see Free and Paid Book Promotion Services (Reedsy)
Storytelling Vs. Corporate Speak (Lou Hoffman, Ishmael's Corner, 9-23-11) The infographic is the new black. Hoffman uses one to show a gap the difference between the content developed by the PR function and the type of content needed by journalists, bloggers and other influencers.
Five Storytelling Techniques to Give Business Communications Liftoff ((Lou Hoffman, Ishmael's Corner, 8-30-15)
How Authors Move Their Own Merchandise (Joanne Kaufman, WSJ, 1-18-11)
How Authors Really Make Money: The Rebirth of Seth Godin and Death of Traditional Publishing. Tim Ferriss, author of The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, on the economics and practical realities of being published in print, in e-books, and through self-publishing (vs. traditional publishing). (No simple answers.) Listen to the realistic video. (Publishers are good at distribution and making good book covers.) Three books Ferriss recommends:
~The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
~Bird by Bird: Some Instructions on Writing and Life by Anne Lamott
~Author 101: Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself by Rick Frishman, Robyn Freedman Spizman, and Mark Steisel.
Use Motivational Fit to Market Products and Ideas . Heidi Grant Halvorson and Jonathan Halvorson (on The Science of Success , a blog about strategies that work) explains the
difference between promotion motivation (striving for gains) and prevention motivation (avoiding losses). "To create motivational fit, you
always want to keep both the qualities of the product and the motivation of
your audience in mind, particularly when you are trying to position a
particular product to a target population." By the author of
The Surprising Secret to Selling You by Heidi Grant Halvorson, author of 9 Things Successful People Do Differently(a Kindle single).
• Chris Guillebeau's case study of promoting his own writing, 279 Days to Overnight Success, on his blog The Art of Non-Conformity. A follow-up blog entry expands on his lessons learned.
Online Marketing Strategies: Proven Ways to Grow Your E-Business (Jim Carroll and Rick Broadhead, PDF)
Seth Godin's blog on marketing
Authentic Branding for a Global Audience: Angela Ahrendts (YouTube video about using music, digital platforms, and storytelling to market Burberry, Future of Storytelling 2013)
Your Fans Want to Know Exactly How You Did It (Chris Abraham, B2B)
Marketing Resources for Web Entrepreneurs (Lisa Angelettie's helpful links)
[Back to Top]

Getting good publicity

Remember, to get publicity and reviews for a book, you must launch your campaign MONTHS before the book's publication date. Do NOT wait until you have a copy of the book in hand.

What to Look for in a Book Publicist—Plus Tips for Going It Alone (Tanya Hall on Jane Friedman's blog, 6-4-18) Hiring an outside publicity firm is a big decision, and knowing what to expect on the front end can help you make the right selection and get more out of the experience. What a good publicist will and won't do.
NetGalley Book Review Program: A Case Study (David Kudler, interesting article on The Book Designer, 7-20-16) NetGalley is a book review service that connects book publishers, reviewers, media, librarians, booksellers, bloggers and educators. For this author, it was a good way to check out the cover, the way the book was pitched (it was more for middle grade than YA, and not as "action-packed" as copy suggested), and so on. Done early for a wide audience, it was a good way to get a lot of reviews.
Getting reviews and promotion for self-published books
How and where to get book reviews and publicity
How to Find and Work With a Book Publicist—Successfully (Jane Friedman, 2-16-16)
The Author's Role in a Successful Book Publicity Campaign (Sara Wigal, IngramSpark, 12-19-17)
Is All Publicity Good Publicity? Nathan Ihara (MobyLives 3-16-11) writes about a new study by the journal Marketing Science, which reports that the effect of negative reviews on books by well-known authors is a 15% decrease in sales. “For books by relatively unknown (new) authors, however, negative publicity has the opposite effect, increasing sales by 45%.” Delays after reading negative reviews help unknown books more than well-known books. "in short, if you’re a nobody, it’s better to have your book attacked than ignored. Over time readers will forget the mean stuff said about you, and will only remember your book’s name." Thanks to Sue Russell and Bill Morris of The Millions for this lead.
5 PR industry father figures (Richard Etchison, Ragan's PR Daily, 6-15-18) Brief profiles of five legendary figures--
Bernays, Lee, Edelman, Schmertz, Burson--who shaped modern public relations, and what they contributed. Dan Edelman, for instance: 'As the story goes, he had haircare client Toni Co. send six sets of twins on a cross-country trip in a “perm box” trailer, inviting the public to guess which twin had the Toni home perm versus the expensive salon job. The media tour was born, and the rest is history.'
How to Save Money and Do Online Book Publicity Yourself (Fauzia Burke, on Jane Friedman's blog, 4-19-16)
Pimpin' Your Book:
What is publicity & marketing, anyway?
or how to work with a publisher's publicity and marketing departments (and to know the difference between them (Colleen Lindsay, a/​k/​a The Swivet, 9-6-08)
The Publicity Hound (Joan Stewart's very tips on self-promotion and getting free publicity) Check out blog posts, ezine, etc.
The Five Golden Rules Of Publicity For Authors (Katherine Smith, Internet Writing Journal, Oct. 2002)
How to publicize your writing by speaking in schools, libraries, and shopping malls (Anne Hart, Ground Report, 11-1-09). "f you are writing children’s books," writes Hart, "purchase your state’s public school directory. Contact schools and school librarians. Charge a fee from $400 to $1,000 to visit schools. Select the appropriate age group to speak to assemblies about your book(s) if they are suitable for that age group." (One colleague who has made a good part of her living through such school visits says that recession-induced cutbacks have dried up this source of income.)
Help a Reporter Out (HARO) Become a source for reporters and media outlets.
7 Tips on Book Publicity (Livia Blackburne, on Chuck Sambuchino's blog, Writer's Digest, 5-26-10)
How to publicize and promote your own work
Rusty Shelton and Katie Andrews, of Phenix & Phenix Literary Publicists, were guest bloggers on Lisa Tener’s Writing Blog, where you can read several useful postings on how to publicize and promote your work:
---Why Publicity Is Your New Best Friend
---The Publicity 411: What to Know Before Getting Started
---Press Releases & Pitches: How to get the word out about your book
---Virtual Media Training: How to Rock Your Interviews
---Social Media and Beyond: Why You Must Join the Movement and Where to Start
With "extra credit" for a three part series on the Phenix & Phenix blog about prepping authors for TV talk shows:
---Part One: Booking the interview
---Part Two: Soundbyte prep
---Part Three: Networking
[Back to Top]

Book Publicity: How to ‘Book’ Authors in the Media (Andrew Blum, PRNew, 7-18-16)
The Art of Publicity for the Self-Publishing Author (Reedsy, 8-11-17)
The Art of Publicity: How Indie Publicists Work With Writers (Tess Taylor, The Practical Writer, on Poets&Writers, March/​April 2018)

Elevator Pitch
The Elevator Pitch (Chris Van Dusen, excellent 44-minute talk at UC Irvine on how to present your story in the most effective manner). What you offer that no one else does, presented succinctly, honed to what's in it for the person you're pitching to, what problem you provide a solution for--as an opener for a conversation (and be sure to get THEIR business card).
How to Craft a Killer Elevator Pitch that Will Land You Big Business (Dumb Little Man)

Barcelona Principles 2.0 (PR News) "The Barcelona Principles is a set of seven principles that provide the first overarching framework for effective public relations (PR) and communication measurement. The principles were originally adopted by about 200 delegates from over 30 countries at the 2nd Annual European Summit on Measurement in Barcelona, Spain in 2010, convened by the International Association for Measurement and Evaluation of Communication (AMEC)....The Barcelona Principles outline the basic principles of PR and communication measurement and represent an industry-wide consensus on this topic. They are intended to not only demonstrate proof of performance, but how to foster continuous improvement. "

Press releases--yes? no? how to write a good one


How To Write a Press Release, with Examples (Geoffrey James, MoneyWatch, CBS, 11-10-10) Five rules to make sure your press release drives prospects to contact you.
Is there still a place for PR wire services in the 2018 communicator’s toolbox? (Arik C. Hanson, Talking Points, 6-14-18) An interesting way to answer a question: Let various former users of wire services say they are or are not useful -- certainly not in the original way, in this digital age.
Journalists are ditching the press release (Beki Winchel, Ragan's PR Daily, 5-25-18) "Nearly half of reporters (49 percent) said they’d more likely pay attention to a press release if it contained an infographic, and 13 percent said they’d pay attention if a video was featured in a release. Thirty-five percent said nothing PR pros do will make them interested in releases—so you might want to flex your social media muscles and get your storytelling juices flowing. Short, snappy pitches with an enticing narrative sent through email or Twitter will probably gain more attention." Free download: Journalism in the social media age How journalists use social media to source stories and disseminate news.
Headline vs. study: Sometimes fishy, sometimes pulling a rabbit out of a hat (Michael Joyce, HealthNewsReview.org, 5-14-18) Too often news releases or news stories about research misguide people because the headline promises more than the content delivers--8 of 14 headlines overstate evidence (3 examples given).
No, press releases aren’t dead -- but sometimes there are better alternatives (Michelle Garrett, Muck Rack, 1-9-18)
Health News Review criteria for PR news releases
Effective press releases , many different articles on the subject! (Tech & B2B PR blog)
How to send a press release in 6 simple steps ( Jessica Lawlor, Muck Rack,10-11-18)
Free guide: How to craft a winning PR pitch ( Jessica Lawlor, Muck Rack, 9-25-17) The do’s and dont’s of pitching the media
Writing a Press Release (Get-Your-Message-Out.com)
How to Write a Press Release. (Class: PR) Long-winded, but possibly useful.
Calling publicists: 7 tips for writing a great press release (Michelle V. Rafter, WordCount, 1-14-13)
Format for press release (Media College.com)
How to Write a Great Press Release: A Sample Press Release Template (Bill Stoller, Publicity Insider)
[Back to Top]

Marketing your book to book clubs

Book clubs are an important factor in book sales these days. Offer to come to any book club in person or by Skype (if you have a stable connction), as some members may buy books and when many patrons put a book on hold, libraries often buy more copies of those books (because they are in demand). Book club members often belong to more than one book club, so a good discussion in one group may lead to selection in another.
The State of the Book Club (Casey Blue James, News for Authors, Penguin Random House, Nov. 2016) A publishing pro alerts us to the many ways book clubs operate and thus the many ways authors can connect with readers. Good place to start your author to-do list.
Online Book Club. They have a big following, many readers, so consider a giveaway. But here's a negative opinion on doing so: My review of online book club promotion services (Larry Darter, 6-25-18: "There is BookBub, and then there is everyone else") and more opinions on KBoard in 2016 and 2017.
Make Book Clubs Part of Your Marketing Plan (Book Marketing Tools)
How to Get Your Book Selected by a Book Club (Book Marketing Tools)
Be Careful at the Book Club, the Author Might Be There (Julie Bosman, NY Times, 1-30-40) “At Little, Brown and Company, marketing executives often make authors available to appear at book clubs via Skype — at no charge....They’re the core reading audience,” said Miriam Parker, the online marketing director for Little, Brown. “They’re the people who are interested in finding out about something new. They have a book every month, and they talk about them. They’re the influencers in their communities.”
Book the Writer (fee $600). But you can get many writers to speak with your book group for free or a lower fee.
Advice for book clubs wanting to invite authors to their meetings (BookBrowse) Some guidelines for inviting authors to your book club.
Authors: Read This Before You Visit a Book Club (Alice Osborn)
Book Club Tips for Author Chats (Lisa Munley, Books on the Brain, 1-17-08) Many authors are willing to speak with book clubs via speaker phone, and they are surprisingly easy to arrange
Authors: Does Your Book and/​or Author Website Include Book Club Questions? (Where Writers Win)
The Exhausted Author’s Guide To Book Club Tours (Jennifer Miller, HuffPost, 8-9-13) "Last month, 76 book clubs read my debut novel, The Year of the Gadfly, and I visited all of them....Book clubs are in high demand by publishers; they’re just about the only group of people left who reliably buy books. I knew I’d have to do something ridiculous to get their attention." She offers 7 lessons learned.
[Back to Top]

Amazon marketing and ads

Using Amazon KDP Ads to Sell Your Ebook on Amazon (Rob Kroese on Jane Friedman's blog, 1-3-17) "For most self-publishers, Sponsored Product Ads are a much better bet for generating positive return without forking over hundreds of dollars up front." "keep an eye out for keywords that are costing you a lot ($.20 or more) per click." Kroese is author of Self-Publish Your Novel: Lessons from an Indie Publishing Success Story
Using Amazon Ads to Sell a YA Novel: A Detailed Analysis (Deanna Cabinian, on Jane Friedman's blog 7-31-17) A dollars and cents analysis of money spent and earned.
Using Amazon Ads to Grow a Newsletter List (Alexandra Amor, Book Marketing, on The Creative Penn, 3-2-17) A list of subscribers who have read and liked your books can be one of the most powerful tools in your book marketing tool box. Why I think Amazon ads are a great way to find new readers and new subscribers.
Use QR Codes to "Amplify" Your Work (Research Explainer). "These two-dimensional bar codes—looking like crossword puzzles for masochists—enable audiences to scan the code with their smartphone or camera-equipped tablet to gain access to information or trigger actions." They can also take you Amazon (or elsewhere) to sell your book, and for people with smartphones, this could mean quick, impulsive sales.
Amazon’s ambitious drive into digital-advertising (The Economist, 10-27-18) Building a big ad business will help the firm to keep expanding. Amazon has 4% of the American market, Google 37%, Facebook 21%. "But Amazon started experimenting with ads only six years ago, and its young business is growing fast in a rapidly expanding market. By the end of the year it will overtake Microsoft, a software giant, and Verizon, a big telecoms firm, to rank third in America, according to eMarketer, a research firm." (See the story for dollar figures.) And Amazon ads (especially voice ads and commercial breaks) could put customers off and targeted ads based on info Amazon has on us could elicit a privacy backlash.
Mark Dawson's Masterclass on Amazon Ads #056 (Self-Publishing Formula podcast #056, 3-17-17) You can click for a free Amazon Ads cheat sheet. See also Mark Dawson's masterclass #146 on Amazon Ads (transcript) and podcast of Episode 112. In particular, check out Learn Strategies That Are Working in Amazon Ads Right Now (PDF, Mark Dawson and Joanna Penn, 11-18)
Linking to Amazon (Aaron Shepard) How to Create the Shortest, Simplest Links to Your Books on Amazon.com, by the author of Aiming at Amazon: The NEW Business of Self Publishing, or or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com
A Field Guide To Amazon Advertising (Marketing Land, 11-3-15, so maybe not up to date) Columnist David Rekuc walks you through Amazon’s ad formats and explains how you can achieve the best return on investment for each one.
Aaron Shepard’s Publishing Page The new business of self-publishing. Print on demand. Ebook publishing on Kindle, online marketing on Amazon, and DIY book design.
Amazon Sales Ranking and Author Rank (Foner Books) Calculate How Many Books Amazon Sells from Ranks.
Watch Your Rank (Publishing Central) See more articles on Self-Publishing (and similar articles on topics listed along left).
How to Successfully Market Products on Amazon & Think like a Buyer (Kevin Rizer, Big Commerce). For example: If They Can’t Read It, They Won’t Come. For buyers unconvinced by your title and images, your bullet points are your next opportunity to seal the deal. And: Images are Emotional Recognition Tools
Amazon sponsored ads: How they work
7 Ways to Promote Your Amazon Listings and Drive More Sales (Shopify)
[Back to Top]


More about marketing, publicity, and promotion

(miscellaneous and in alphabetical order)
"Glory is fleeting, but obscurity is forever." ~ Napoleon Bonaparte

• Ad research. An emotional tipping point for ad research. "Advertising that generates a strong emotional response, even in the absence of a discernible product message, is more efficient than message-based advertising," reports Orlando Wood, Brainjuicer, in the Warc blog
Advance Copy (NASW). Backstories by members of the National Association of Science Writers, the brainchild of Lynne Lamberg.
American Booksellers Association (ABA)


And Now, the Tricky Part: Naming Your Business (Emily Maltby, WSJ, 6-29-10) and Name Choices Spark Lawsuits (Emily Maltby, "Start-Ups Can Get Mired in Costly Trademark Scuffles With Bigger Firms," WSJ, 6-24-10)

And the Award for Best Book Trailer Goes to (Jennifer Schuessler, Paper Cuts, NY Times, 5-21-10, on the 2010 Moby Awards with links to great book trailer!

The Art of Self-Marketing (Kerri Harris, Writing Assistance, Inc.)


Author/​Illustrator Network. Children’s Literature (CL, an Author & Illustrator Booking Service) currently helps schools, museums, conferences and other organizations identify authors and illustrators for speaking engagements -- to provide insight into their craft and connect their audience with the world of literature. ("Takes the stress out of ordering books to coincide with author visits.")


Beware Who's Who scams. Know who the legitimate Who's Who operations are (Marquis in America and A&C Black in the UK) and who just wants your money (Victoria Strauss, Writer Beware)

Bob Bly's free how-to articles (by a top gun on copywriting and direct mail promotion). See also Bly.com newsletter archives. Spend time here; he has much to teach. By the author of The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells and of How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content

Author Videos: The Author Takes a Star Turn (Pamela Paul, NYTimes, 7-9-10), on the importance of the author video for connecting readers to authors (and book buyers).

The Author Will Take Q.'s Now (Kara Jesella, NY Times, 9-2-07, on appearing in discussions on blogs and websites as part of a "virtual" book tour)

Badges, customized. Portland Badge Company (customized name badges at reasonable prices -- be memorable when networking!)


Book readers' social media:
You want your books to start getting talked about here:
GoodReads (a popular site for rating and commenting on books)
Shelfari (another popular site for rating and commenting on books)
BookCrossing (a popular book sharing site, with some paid features, including book tagging: You physically tag books and keep track of who has a book, what they write in journal, where it has traveled)
LibraryThing (enter what you're reading, or your whole library--and connect with people who read what you read)
BookMooch (Give books away. Get books you want.)
PaperBack Swap (a paperback book sharing service and community)
Revish (a book rating community)
Reviews of these and other niche social networking sites (Kevin Palmer, Social Media Answers)
Social Media Map 2014 (PDF -- see full-size version!)
How To Sell Books With Social Media (Joanna Penn, The Creative Penn, 8-20-12). See also Give, Give, Give, Ask: Lessons Learned On Social Media And Entrepreneurship From Gary Vaynerchuk (12-20-13)



Book tour? More like a safari
(Carolyn Kellogg, L.A. Times 3-7-10). With publisher publicity departments backing away from traditional author tours, writers are left to their own devices--and strangers' couches. Which is where we learned about couch-surfing!


Branding. Personal Branding Basics for 2011 Chris Brogan's explanation: a brand is a promise. Scroll down and you'll find links to excellent tips on branding.

Building a Mailing List: How I Did Mine by Steve, on Vertical Response, a newsletter service. One of the responses is from Joann Ross, a successful romance writer, who uses interesting techniques to build reader loyalty.

Building a better tagline, part 1 (Fritinancy on your company slogan, or strapline), and Part 2 . Start with a naming brief.


CAN-SPAM Act, a compliance guide for business. This law sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Here's John Kremer's page on Sending Emails to Bookstores and Other Potential Buyers


Copyblogger (Brian Clark's tips on copy that improves marketing success). Here are links to some of the entries on this impressive and very helpful weblog:
9 Persuasion Lessons from a 4-Year-Old by Jarom Adair
22 Ways to Create Compelling Content
When You Don’t Have a Clue
(Infographic)
The 7 Deadly Sins of Blogging by Sonia Simone
5 Landing Page Mistakes that Crush Conversion Rates by Brian Clark
Why Content Marketing Is the New Branding by Frank Strong
Is Commenting on Blogs a Smart
Traffic Strategy?
by Brian Clark
Why You Can't Make Money Blogging by Sonia Simone
"If you want to make money in the real world, solve real problems. If you don’t offer customers something they dearly want, whether it’s to gain some great pleasure or escape some great pain, you’re not going to make any money."
Blog Money: The Income Outlook for 2009 (Brian Clark's entry about the smartest monetization strategies for blogs and content sites, and why advertising is no longer on that list. It’s not about trends in advertising or trends in the blogosphere. It’s about giving customers something they want or need.
Keyword Research for Web Writers and Content Producers
Spend a little time on this site!



Does Free Pay? Chris Anderson, editor-in-chief of Wired and author of The Long Tail, thinks you should consider giving your book away. Jordan E. Rosenfeld on why he thinks so. (Writer's Digest, 11-3-08)

Don’t Be Boring: Hints for Better Bookstore Events & Other Presentations (Randy Susan Meyers, Beyond the Margins, 8-18-14) Meyers highly recommends the book Naked at the Podium: The Writer's Guide to Successful Readings by Peter V. T. Kahle and Melanie Workhoven

Don’t Drown in Anonymity in a Sea of Memoirs (Kendra Bonnett, on Straight from Hel, 1-27-10). Start local, if you're nobody.

Embrace Life (the buckle-your-seatbelt video that has caught attention worldwide), and the production company's story of "The Making of Embrace Life"

First Time Novelist: The Genius of Cross Marketing (Reyne Haines, Huff Post, 9-5-13). Emily Liebert partnered with a designer, a nail polish company, and a jewelry line to create looks inspired by the characters in her first novel.

For Whom the Shill Tolls. Paul Devlin (Slate, 10-13-06) on Hemingway's lost work for Ringling Bros. and Ballantine Ale, a review of Hemingway and the Mechanism of Fame: Statements, Public Letters, Introductions, Forewords, Prefaces, Blurbs, Reviews, and Endorsements (edited by Judith S. Baughman and Matthew J. Bruccoli) and an overview of changing attitudes toward author self-promotion.

4 Affordable Ways to Master Book Marketing (Dave Chesson on Jane Friedman's blog, 1-25-18) Chesson gives details on Free video content (YouTube and other book marketing channels), book marketing podcasts, book marketing audiobooks, free or discounted online courses.

The Four-Letter Code to Selling Just About Anything (Derek Thompson, Atlantic, Jan/​Feb 2017) What makes things cool? Industrial designer Raymond Loewy believed that consumers are torn between a curiosity about new things and a fear of anything too new. To sell something familiar, you have to make it a little surprising. To sell something surprising, you have to make it a little familiar.


Get Booked on Radio Talk Shows (Mark A. Kaye, SPANnet)

Goodreads: Using it to market your book

Goodreads is a popular site for rating and commenting on books.

Author Program — Use Goodreads to Promote Yourself and Your Books
Make Your Goodreads Author Profile Great (Cynthia, Goodreads blog)
Strike a Pose: Optimizing Your Goodreads Author Profile Picture (Cynthia, Goodreads blog, 2-10-18)
The Goodreads Author’s Marketing Checklist (Cynthia, Goodreads, 6-6-18)
Managing Your Goodreads Author Settings (Cynthia, Goodreads, 6-8-18)
Discoverability, Part I: What the heck is it, and why does it matter? (Jean V. Naggar Lit. Agency, 2-22-13). See also Discoverability, Part II: How to use Goodreads to solve the discoverability problem (2-28-13)
Your Guide to Giveaways o Goodreads (slideshare, Goodreads)
How to Make the Most of Goodreads Giveaways (Penny Sansevieri, DBW, 9-29-15)
Effectively Engaging with Readers on Goodreads (Smith Publicity)
How to Combine Editions of Your Book (watch the video)
Getting to Grips with Goodreads: 6 actionable ideas (Laura Pepper Wu, 30 Day Books blog) on how to make your book more visible to this online book club's 12 million members.
Five Tips for Using Ask the Author on Goodreads (Cynthia, Goodreads blog)
Five Things to Remember When Engaging on Goodreads (Cynthia, Goodreads blog)
Guidelines for Authors (Goodreads)
Advice for Aspiring Indie Authors by Successful Indie Authors (Cynthia, Goodreads)
How to Rock Out on Goodreads ("a marketing expert")
Archive of Goodread blog for authors and advertisers
[Back to Top]





Hidden Meanings in 12 Popular Logos (Vicki Passmore, WalletPop, 1-14-11)


Marketing Resources for Web Entrepreneurs (Lisa Angelettie's helpful links)

Hometown Reads ("Read local."“Your next favorite author could be your next-door neighbor") "We’re a community dedicated to serving local authors across the country, by helping them connect with readers in their hometown through what we call the Read Local movement. Our site is the first of its kind to organize authors by local community, a design that is intended to facilitate both networking for authors and exposure/​connection to more readers." Explore the website.

How to Attend a Conference as Yourself (Peter Bregman, Harvard Business Review blog network 3-26-12)

How to publicize and promote your own work
Rusty Shelton and Katie Andrews, of Phenix & Phenix Literary Publicists, were guest bloggers on Lisa Tener’s Writing Blog, where you can read several useful postings on how to publicize and promote your work:
Why Publicity Is Your New Best Friend
The Publicity 411: What to Know Before Getting Started
Press Releases & Pitches: How to get the word out about your book
Virtual Media Training: How to Rock Your Interviews
Social Media and Beyond: Why You Must Join the Movement and Where to Start
With "extra credit" for a three part series on the Phenix & Phenix blog about prepping authors for TV talk shows:
Part One: Booking the interview
Part Two: Soundbyte prep
Part Three: Networking
How to publicize your writing by speaking in schools, libraries, and shopping malls (Anne Hart, Ground Report, 11-1-09). "f you are writing children’s books," writes Hart, "purchase your state’s public school directory. Contact schools and school librarians. Charge a fee from $400 to $1,000 to visit schools. Select the appropriate age group to speak to assemblies about your book(s) if they are suitable for that age group." (One colleague who has made a good part of her living through such school visits says that recession-induced cutbacks have dried up this source of income.)
[Back to Top]

How to Sell a Book? Good Old Word Of Mouth (read or listen to Lynn Neary, NPR, 9-10-10 on the launching of Emma Donoghue's novel Room, from which NPR posts an excerpt.)
How to Use Swag to Support Your Book Marketing (Dawn Reno Langley on Jane Friedman's blog, 11-6-18) "One-on-one advertising works better than anything else—and the best part about book swag is that usually you’re the one handing the swag to your reader... The design should match your subject matter, your book's theme." Types of giveaway: Bookmarks, book platges, magnets, business cards, sticky notes (with your book title at top), posters, keychains, fans, bags, postcards, stickers, buttons and pins, pens/​pencils, jewelry, t-shirts, and so on.


How Writers Build the Brand. Tony Perrottet (amusing New York Times essay, 4-29-11) on author self-promotion from Herodotus on, including Balzac, Colette, Guy de Maupassant, Gerald of Wales, Ernest Hemingway, Georges Simenon, Mark Twain, Walt Whitman, Virginia Woolf, and Grimod de la Reynière (who carried promotion to an extreme). Stendhal is quoted as saying, “Great success is not possible without a certain degree of shamelessness, and even of out-and-out charlatanism."

IttyBiz: marketing for businesses without marketing departments. Word Nerd Naomi Dunford's delightful site makes sense, entertains, and has great voice. See especially her posts for marketing school:
Identifying Your Target Market, Or Why I Don’t Want A Monster In My Pants
Marketing School, Day One: What Is A USP and Why Should I Care?
Marketing School, Day Two: DIY USP
Writers: How Not to Suck at Marketing a guest blog for Freelance Folder
Marketing School: How to Be a Spammy Pants
What The Hell Is Branding and that's only the beginning. This delightful woman is a one-person marketing school. Brava!

James Patterson Inc. (Jonathan Mahler, New York Times Magazine, 1-24-10) "Patterson has been a beneficiary of the industry’s shifting economics, but he was also a catalyst for change at Little, Brown and in the world of publishing in general. When Patterson published his breakout book, “Along Came a Spider,” in 1993, Little, Brown was still a largely literary house, whose more commercial authors included the historian William Manchester, biographer of Winston Churchill. Patterson’s success in the subsequent years encouraged Little, Brown to fully embrace mass-market fiction. But more than that, Patterson almost single-handedly created a template for the modern blockbuster author." And the rest is history.

James Patterson, from an interview with The Independent (UK)
"There is a kind of Mickey Mouse way of looking at brands. In particular in the States, a lot of the publishing houses are lost in the Middle Ages, they really don't have a clue. I remember initially it was like, 'Oh my God, he's going to hurt the brand by doing other kinds of stories.' And I said, here's what I think a brand is, from my own experience with dealing with a lot of brands - a brand is just a connection between something and a lot of people who use or try that product.

"If there is a brand that's called James Patterson, and I suppose there is, it's that when you pick up a Patterson book you'll not be able to stop reading. It doesn't matter whether it's a romantic story, a young-adult book, or non-fiction."


The power of introverts (Susan Cain's TED Talks, Feb. 2012) Listen and/​or read transcript. Introversion is "different from being shy. Shyness is about fear of social judgment. Introversion is more about, how do you respond to stimulation, including social stimulation. So extroverts really crave large amounts of stimulation, whereas introverts feel at their most alive and their most switched-on and their most capable when they're in quieter, more low-key environments." And our schools and workplaces are designed for extroverts. See where she goes from there....
Presentation Tips for Introverts (Leslie Belknap, Ethos3, 11-19-15)
Is Marketing For Introverts? Insider Advice To Unlock Your Potential (Julie Neidlinger, CoSchedule Blog, 8-31-15) Content marketing requires people, talking, selling. Here’s how to handle it as an introvert.
Caring for Your Introvert (Jonathan Rauch, The Atlantic, March 2003). Essay on the habits and needs of a little-understood group. For example: "We tend to think before talking, whereas extroverts tend to think by talking..." Further: introverts are not good at small talk.
The Introversy Continues (follow-up to Rauch's "astonishihgly popular" 2003 article)
Introverts of the World, Unite! (Sage Stossel's conversation with Rauch, with insights like this: "a lot of introverts are actually very good at being social. It just takes a lot of work for them."
The Introvert's Guide to Marketing Your Business (PDF file, Ruth Ann Woodley's interview with Nancy Ancowitz)
The Introvert's Guide to Marketing with Video (Marcia Yudkin on SiteProNews 6-5-11)
How to Network: For Introverts Rob May (Business Pundit)
Marketing to Introverts (Nedra Weinrich, Spare Change 12-15-06), making a difference with social marketing
The introvert's guide to speaking (Mack Collier)
The Introvert's Way: Living a Quiet Life in a Noisy World by Sophia Dembling (well-written insights into the differences between introverts and extroverts, and the strengths of introverts)

[Go Top]


Media mailing lists, sites -- sources for:
MagaGenie Media Spotlights (John Kremer's profiles of magazine editors, book reviewers, columnists, and key media contacts in radio, TV, newspapers, and syndicated columnists)
Top 101 Book Marketing Sites (John Kremer)
Poynter's secret list of book promotion contacts ($4 to download)
BurrellesLuce (media mailing lists of top daily newspapers, blogs,consumer magazines, and social networking sites), expensive

[Back to Top]



National Speakers Association (NSA)
NetGalley a site where book reviewers and other professional readers can read books before they are published, in e-galley or digital galley form. Members register for free and can request review copies or be invited to review by the publisher.
New author sells 80K books in 1 year. Here’s how (Alan Rinzler, The Book Deal, 10-1-15) None of the routine techniques were producing results. John and Rebekah Davis (he's author of Blood Line) completely retooled their strategy, and in one year have sold a phenomenal 80,283 books and counting. Here in an interview with Rebekah Davis, is a rundown of exactly how they did it.
New Pages (gateway to valuable book review sites, especially for the alternative press/​self-published books)
Nick Morgan's blog, advice on public speaking, by the author of Trust Me: Four Steps to Authenticity and Charisma, Working the Room: How to Move People to Action through Audience-Centered Speaking, and Give Your Speech, Change the World: How to Move Your Audience to Action


One Author's Quest for Tribal Leadership by Mary DeMuth, author of the popular Christian memoir Thin Places. See also Three Benefits of Finding Your Tribe and Leading It. Her tribal theme: Turning Trials Into Triumphs.

Online Book Reviews: How to get them (Annette Fix, Publishing Basics). Excellent links to review resources.

Plucked From Their Web Writing to Promote a Vaseline Brand (Tanzina Vega, NYTimes, 11-8-10). Vaseline uses crowdsourcing to find product spokeswomen.

Poken. Techno-business card.You touch gadgets with someone else and exchange contact info. What is a Poken? (check out wedding edition, for your guests on social media)

Publishers Weekly (PW) (PW, a prepublication review outlet that goes to booksellers; you DEFINITELY want your book written up here--check out which kinds of books are being featured in upcoming issues)
Relationships between public information officers (PIOs) and journalists
The Renegade Writer (Diana Burrell and Linda Formichelli) Was a blog and website; now it's Renegade Writer Press. First publication: The Renegade Writer: A Totally Unconventional Guide to Freelance Writing Success
Rick Bragg’s Recipe for a Rich Story (Jessica Colburn, 11-15-12, Platform Magazine, Public Relations Out Loud)
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable by Kevin Daum, a sample of which you can download at http:/​/​kevindaum.com/​.
See the Web Site, Buy the Book (essay by Courtney Sullivan, NY Times Book Review, 1-23-09)
Seth Godin's blog on marketing and the ways ideas spread

Shelf wars: What authors need to know about bookstore visibility (Alan Rinzler interviews Andy Ross, The Book Deal, 4-13-10)
Shop Talk -- Innovation, Marketing, and Alliances (archive of John Caddell's old posts)
Social Media Marketing Made Simple: A Step-by-Step Guide
(Neil Patel)
Stop Freaking Out About Personal Branding (Becky Johns, 11-23-10). "Seems like most people are working hard at making their personal brands more professional. And most professional brands are trying to figure out how to become more personal."
Strategic Public Relations (Kevin Dugan, opinion on marketing, media, and more)




Social Network websites (Jon Kremer, 1001 Ways to Market Your Book)

Social Twist (Launch social referral marketing, content engagement, and social apps using ST's enterprise-class customer activation platform )

Submit your biography to Marquis Who'sWho (free, and not everyone is accepted). Avoid Who's Who scams.

A Tale of Two Authors. Matilda Butler, guest-blogging on Straight from Hel (Helen Ginger's blog), with Part 2 continued on Women's Memoirs.

Target Can Make Sleepy Titles Into Best Sellers Motoko Rich (NYTimes, 7-21-09) on how the big box stores can affect a title's sales)

10 Brilliant Marketing Ideas (Entrepreneur slide show and text)

10 Tweetable Twitter Tips for Book Publishers (J.S. McDougall, Huffington Post, 1-4-10)

10 Ways Filmmakers Manage Their Online Reputation (Elliot Grove, Raindancer)

Think Like a Rock Star: How to Build Fans and Community Around Your Social Media Efforts (presentation by Mack Collier on rethinking your relationship with your customers)

13 Key Tips for Getting Booked on National TV (David Perozzi, producer of Anderson Cooper’s daytime show, on Ask the Book Publicist)



Twitter Book Club (the Jewish Book Council's twitter book club lets twitter users engage in real-time conversation with the author of a particular, predetermined book. And those who don't participate can read the archived twitter-discussion, on the JBC site.)

Use Motivational Fit to Market Products and Ideas (Heidi Grant Halvorson and Jonathan Halvorson, The Science of Success: a blog about strategies that work). There is promotion motivation (striving for gains) and prevention motivation (avoiding losses). "To create motivational fit, you always want to keep both the qualities of the product and the motivation of your audience in mind, particularly when you are trying to position a particular product to a target population." By the author of Nine Things Successful People Do Differently (a Kindle single).

Use the Power of Local Promotion to Sell Books (Savvy Book Marketer). See also Getting Regional Media Coverage. "Regional media coverage can be a stepping stone to broader markets. By doing interviews on local radio or television shows, you will gain confidence and experience and you'll also start to generate audio and video clips that you can show to larger media outlets. It works the same way with print media – start local and then expand your publicity efforts."

Virtual Author Visits in Your Library or Classroom, the mission of the Skype An Author Network (a way to provide K-12 teachers and librarians with a way to connect authors, books, and young readers through virtual visits)


The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less, by Peter Bowerman

Whatever Happened To Traditional PR? (Greg Miller, Bulldog Reporter's Daily 'Dog, 5-22-12). See also Google+ Hangouts (Richard Edelman, 5-22-12)

When Not To Choose Adwords (Eric Werner, Making Adwords Make Sense, 10-7-08)

Does Radio and Television Interview Report (RTIR) work? Is it worth the money?


Radio-TV Interview Report (RTIR) is now all digital! A blurb in the email edition of RTIR is only $400.

It depends on your topic, your budget, your marketing moxie, and whether the planets align, apparently. On Thursday, 3-19-09, Debra Sanders wrote in her blog, A Matter of Panache, "I have been running ads in The Radio and Television Interview Report (RTIR) since September, and let me tell you, these are not cheap ads. RTIR is one of the mainstays of the radio and television talk show industry—every month it contains almost a hundred pages of tabloid type ads, all clamoring for the attention of talk show hosts ranging from the likes of the guy running the little radio station up the road, to those in charge of finding guests for Good Morning America and Oprah." Debra was writing about a small subset of head injuries: concussions. And in five months she got not one call. Then Natasha Richardson died of an untreated head injury and Debra's phone started ringing.

Her main message: "Anyone…I mean, anyone and everyone who sustains a jolt to the head (note that I said jolt, not crack or bump to the skull) needs to be carefully watched for a minimum of twenty-four hours, with the absolute understanding that slow bleeds which cause swelling, can cause death if not treated. The subdural hematoma that killed Natasha Richardson was easily enough treated had it been caught. Physicians treat it all the time—they open up the skull and make room for the swelling, and rarely does the injury become fatal. Left untreated however,the outcome is nearly always tragic." Without a celebrity death, the media weren't interested.

If you have a book topic or personal story that the media ARE more likely to be interested in, listen to "Rich Guy" Robert Kiyosaki talk about how marketing, not good writing, was the key to his success selling Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not! This is basically a plug for RTIR, and a knock on the publishing industry, which said "no thanks" to the book, which the author and his wife self-published. It sold 26 million copies.

For yet another take on TRIR, read the exchange (especially "Manny) on the Absolute Write forum on how Manny (presumably Stuart J. Smith) tried three ads on RTIR and had an interesting kind of success selling The Russian Bride Guide.
[Back to Top]

Joan Stewart, The Publicity Hound. Rent her brain, check her website, or her blog (Tips, Tricks & Tools for Free Publicity), or subscribe to her Publicity Hound Tips of the Week. Here's archive.
Is Public Relations A 'Bullshit Job'? (Paul Holmes, The Holmes Report, 5-11-18) An LSE professor says public relations consultants are part of a troubling trend: the proliferation of "bullshit jobs." If you agree, perhaps you're doing PR wrong.
The Holmes Report: Charting the future of public relations.
How Authors Can Find Their Ideal Reading Audience (Angela Ackerman on Jane Friedman's blog, 10-12-15)
5 Ways to Sell More Books for the Holidays (Penny Sansevieri on Jane Friedman's blog, 7-30-18)

99 Ways to Spread the Word About a Book You Love (Claire Handscombe, Bookriot, 1-20-16)
Reader Analytics from Jellybooks: Crunching the Numbers to Improve Book Marketing and Sales (Jane Friedman,7-27-17)
Andrew Rhomberg: How and Why We Measure a Book’s Audience (Daniel Berkowitz, Digital Book World, 3-7-16). An account of Jellybooks Founder Andrew Rhomberg' presentation at Digital Book World 2016. “We still know almost nothing about readers, according to Rhomberg, “especially in trade publishing.” Calling the company’s service basically 'Google Analytics for ebooks,' Jellybooks embeds a javascript into EPUB 3-based ebooks to track readers. All readers who are tracked are fully aware, having received the ebook for free in exchange for access to their data....Among the data that Jellybooks tracks for are three key performance indicators (KPIs) that are of special significance to publishers: completion rate (how many readers actually finish the book), velocity (how quickly readers finish the book) and recommendation factor (for those who finished the book, how likely it is that they would recommend it)."
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl. Start with his article: Attention Authors: The Tech Tool That Really Makes Books into Bestsellers
Let's Get Visible: How To Get Noticed And Sell More Books by David Gaughran
Opportunistic book publicity: Leverage what’s in the news (Sandra Beckwith, BuildBookBuzz, 6-28-17)
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers, or get a free sample here, or better yet, listen free to his presentation at O'Reilly Tools of Change on 10 Bestsellers: Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books
Author 101: Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself by Rick Frishman, Robyn Freedman Spizman, and Mark Steisel.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Writing on the Ether: Are You Marketing to Your "Adjacent Fans"? (Jane Friedman, 8-15-13). "There was one type of comp I loved then and love even more now; the non-book comp. As in “…will appeal to fans of Star Wars…” or “…will appeal to fans of The Sopranos” or “…Six Feet Under…” or “….The Walking Dead…” or “…Post Punk Bands…” or “…the Tea Party…” or…you get it. ... when I spoke with my friend about her slow-seller, we found ourselves mentioning several films to each other, each of which had some “comp”-arable material to her novel. Those are non-book comps. And suddenly she has film fans to think about in terms of who might be buyers of her book."
Discoverability, Part I: What the heck is it, and why does it matter? (Jean V. Naggar Lit. Agency, 2-22-13). See also Discoverability, Part II: How to use Goodreads to solve the discoverability problem (2-28-13)
The Frugal Book Promoter: How To Do What Your Publisher Won't, by Carolyn Howard-Johnson
The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, by Peter Bowerman
1001 Ways to Market Your Books: For Authors and Publishers by John Kremer
Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own Book, 5th edition, by Marilyn Ross and Sue Collier (once over lightly focus on nonfiction)
The Publishing Game by Fern Reiss (three titles: Bestseller in 30 Days, Find an Agent in 30 Days, and Publish a Book in 30 Days ). Shorter books.
Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets, by Brian Jud
John Kremer's Self-Publishing Hall of Fame
Publicize Your Book: An Insider's Guide to Getting Your Book the Attention It Deserves by Jacqueline Deval
Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work by Jay Conrad Levinson.
Marketing with Speeches and Seminars: Your Key to More Clients and Referrals by Miriam Otte
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout ("customers want brands that are narrow in scope")
Many resources are available online. Check the links above.
[Back to Top]

Book trailers (book videos, VidLits)


Like movie trailers but for books and on the Web, book trailers are increasingly used to promote books. Do they sell books? The jury is still out on that. But check out these examples. Do they make you want to at least look at the book?
Annie Leibovitz Teaches Photography This trailer for the master photographer's master class really makes me want to take the class--does it have that effect on you? Note how many views it has.
Blood’s A Rover by James Ellroy
Boys in the Boat (great at showing them in action, rowing in the big race in Berlin, 1936--and suggesting the great historical context)
The Book of Totally Irresponsible Science (YouTube)
Chocolate Chip Cookie Murder by Joanne Fluke ( fan book trailer by Maia Buljeta, winner of an amateur book trailer competition--"Coming Soon to a library near you")
The Coldest Girl in Coldtown by Holly Black
Devotion: A Memoir by Dani Shapiro
Craziest (Liz Dubelman Vidlit)
Fifty Shades of Chicken (hilarious book trailer for Fifty Shades of Chicken: A Parody in a Cookbook by F.L. Fowler. A parody of you-know-what.
The Flame Alphabet by Ben Marcus
The Four-Hour Body: An Uncommon Guide to Rapid Fat Loss, Incredible Sex and Becoming Superhuman by Timothy Ferriss
From Bad to Cursed paranormal YA by Katie Alender (starring Disney Channel's Zendaya Coleman)
The Good Girl by Mary Kubica
Henry: A Polish Swimmer's True Story of Friendship from Auschwitz to America by Katrina Shawver. (The book.)
The Journal Keeper by Phyllis Theroux. See also The Making of a Book Cover (Phyllis Theroux with Kathy Abbott)
Legend by Marie Lu
Lemony Snicket book trailer
Leviathan steampunk YA by Scott Westerfield (the Clankers vs. the Darwinists), part of a series
Lily Alone a children's novel by Jacqueline Wilson (try to resist this one!)
'Lit" by Mary Karr
The Love Song of Jonny Valentine (Teddy Wayne endorses his own book--if you don't like the trailer you may not like the book's humor)
Meet Me Under the Ceiba
The Miriam Black Novels by Chuck Wendig
Money is the last taboo (Hilary Black talks about The Secret Currency of Love)
Now I See You a memoir by Nicole C. Kear (an animated trailer with tongue-in-cheek humor and practical tips about a girl who at 19 learns she is going blind)
One More Thing by B.J. Novak (the trailer pokes fun at French New Wave, for this collection of short stories)
The One by Kiera Cass
Red Queen by Victoria Aveyard (a popular fantasy novel)
Rules of Attraction by Simone Elkeles (one of the most popular book trailers of all time, and one of the first)
The Sacred Book of the Werewolf by Victor Pelevin (trailer by animator Ilya Kuvshinov)
Sense and Sensibility and Sea Monsters by Jane Austen and Ben H. Winters
The Shock Doctrine: The Rise of Disaster Capitalism by Naomi Klein (6.5 minutes, and unnerving)
Slaughterhouse Five: Why should you read Kurt Vonnegut? (YouTube, Mia Nacamulli, TED-Ed, 11-29-18) An interesting mini-lecture on Vonnegut, with this promotional message: 'Download a free audiobook version of "Slaughterhouse Five" and support TED-Ed's nonprofit mission.' And download a free audiobook version, with a 30-day trial with Audible.
Theory of Remainders by Scott Dominic Carpenter (using quotes from reviews)
This Is How You Lose Her (Junot Diaz at Google)
Tweek: Growing Up on Methamphetamines by Nic Sheff
Two Serpents Rise by Max Gladstone (film noir inspired animated book trailer by Glinda Chen)
Wild by Cher Strayed (this trailer of a memoir is also good for those who have already read the book -- photos I wish had been included in the book)
Wonder by R.J. Palacio ("I won't describe what I look like. Whatever you're thinking, it's probably worse.")
You Are Not So Smart, book trailer for You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, an d 46 Other Ways You're Deluding Yourself, David McRaney. An animated trailer that for a few hours made me stop procrastinating!
You're a Good Mom--and Your Kids Aren't So Bad Either by Jen Singer (love the voice)
P.S.: What I Didn't Say, a do-it-yourself book trailer that Megan McMorris made (using iMovie and Garage Band) for her anthology, P.S.: What I Didn't Say: Unsent Letters to Our Female Friends

The 10 Most-Viewed Book Trailers of All Time (Film 14) Comments frame the trailers. See also A Guide to the Best Fan-Made Book Trailers (Steph Jack, Film 14, 1-29-17)
10 Great Book Trailers and Why They’re So Effective
Book Signing in the Waldenbooks (and Nobody's There) Parnell Hall's country-western-style video
The Middle Place, Kelly Corrigan reading an essay on the power of female friendship, to promote her memoir of cancer and caregiving, The Middle Place
Web 'VidLits' Used to Promote New Books (Laura Sydell, Weekend Edition, NPR, 5-21-05) They've been around for a while!
VidLits--examples of book trailers from one of the first sources
Laura Sydell's NPR story about Web 'VidLits,' featuring Yiddish with Dick and Jane
The Dog Dialed 911
Julie and Julia (brings out the book's appeal, which is different from the movie's)
Liz Dubelman's "Craziest" (8 minutes and a 'must-see' for Scrabble fans)
Yiddish with George and Laura
More VidLits
[Back to Top]

Do book trailers sell books?


Amazon is auto-embedding videos on book listings (Facebook, Nate at The Digital Reader) Amazon has quietly added a new feature to book listings on Amazon.com that will quickly prove to be both a boon a bane. They've added a new "Related Video Shorts section" under the editorial reviews and product descriptions."
To Book Trailer, or Not Book Trailer … that is the question (Thomas Umstattd, Podcast 51, Novel Marketing, 10-28-14) The pro's and the con's. And what to do if you come down "pro."
Are Book Trailers a Marketing Must-Have? (Marisol Dahl, The Write Life, 11-5-15) A very thoughtful analysis: Book trailers are not a universally accepted book-marketing tactic and a good book trailer involves a huge investment of time, money, and skill. Book trailers are notorious for getting few lifetime views and unimpressive conversion rates. What if you make one, but your target audience never sees it? A video may get a lot of views, but not all viewers are potential readers. It’s a risky marketing strategy, and a good decision depends on a strong cost-benefit analysis well before your book’s launch date.
Fantastic Book Trailers and the Reasons They’re So Good (Shirin Najafi, The Rumpus, 6-27-13)
Book Trailers And Using Video For Book Marketing(Joanna Penn, The Creative Penn, 3-2-15) Stats show that if a book trailer is used strategically as a video marketing tool (rather than a vanity item) it can lead to increased awareness and book sales. Examples of a bad book trailers are everywhere. Most of them are not actually trailers but rather DIY slideshows. Poor editing makes them way too long and they just plod along to the bitter end. Good advice on what makes a good book trailer – and a bad book trailer.
Video Marketing Without a Goal is Just Moving Pictures (listen to the podcast: Stephanie Saretsky, Unbounce, 6-24-15) In this episode of the Call to Action podcast, Unbounce’s Dan Levy talks to Jennifer Pepper (Unbounce’s Customer Success Content Strategist) about this tricky task. They dive deep into the importance of a data-driven approach to video marketing campaigns, and share some tried-and-true storytelling methods that’ll give your videos that extra kick. Using a book trailer on a sales landing page can increase conversion rates by as much as 80%
The Awkward Art of Book Trailers (Rachel Aarons, New Yorker, 12-19-13) What’s most sad about it is the whiff of defeat—the sense of a publishing industry in forlorn compliance with the laws of a YouTube world. "Maybe one secret to book trailers is acknowledging that it is impossible. But they do give a meaningful sense of the authors’ sensibilities. The message I take away is not that words are inadequate without visual aids, or that books are slaves to YouTube, but that some writers have imaginations that extend across different media, and a few even know how to access their inner hams."
[Back to Top]

The top (both good and intelligent)
radio talk shows and podcasts
(and a little TV)


The best talks shows are not only good places to hear about what's going on in the world, and why, but also a great way to hear authors talk about their books and other writings. And these are fantastic shows to listen to while while you're doing physical and mechanical work -- like checking website links! Let me know which intelligent talk shows that are available online are missing here. Here is a list of the NPR partners , all the radio stations that help make podcasts of their shows available. Sometimes you have to go to the originating station for a program to find the program's podcasts.

A Beautiful World (Minnesota Public Radio), a news program that features inspirational stories and positive a news program that features inspirational stories and positive trends from around the world, inspired by "Solutions Journalism," which seeks to illuminate and report stories not only about the world's problems and challenges, but also about achievements and solutions.
13 Lovely "She Sheds" to Inspire Your Own Garden Escape (Lauren Smith, House Beautiful, 7-25-17) A room of her own! Delightful.
Academic Earth (thousands of video lectures from the world's top scholars). Read How To Go to Harvard for Free (Farhad Manjoo, Slate, on the joys of Academic Earth's online video lectures)

AfterWords (C-Span's Book TV) -- authors of the latest nonfiction books interviewed by journalists, public policy makers, and legislators (both current guests and archives)

All Songs Considered (ASC)

All Things Considered (Robert Siegel, Michele Norris and Melissa Block present a daily mix of news, interviews, and features--NPR and WNYC)

American History TV (C-Span3)
Oral Histories
The Civil War
History Bookshelf

American Public Radio programs

American RadioWorks hour-long documentary from American Public Radio, with in-depth reporting on public affairs, social and cultural subjects and the 20th century experience)

The Animal House (WAMU, weekly discussion explores the latest in animal science, pet behavior, and wildlife conservation)

As It Happens (long-running CBC interview show, with Carol Off and Jeff Douglas, with humor on the side)

Ask Me Another Puzzles, word games and trivia played in front of a live audience (NPR and WNYC)

A Way With Words (lively language show, with Martha Barnette and Grant Barrett; be sure to browse the newsletter archives)

BackStory (the American History Guys bring historical perspective to the events happening around us today). See the BackStory archives

BBC programs (British Broadcasting Corporation
BBC News
BBC podcasts
BBC Radio 4 programmes, such as A Point of View
BBC radio programs (alphabetical listing)
BBC World Service

Becoming Wise: The book and the podcast (Krista Tippett, podcast). Read her blog essay Rules for discussing the meaning of it all.

Ben Franklin's World (a podcast about early American history). Podcast archives.

The Big Interview (Dan Rather, AXS.tv) See Dan Rather on Trump, Nixon, and why he never worked in network news again (Kyle Pope, CJR, 7-9-18)

The Big Listen (WAMU and NPR) There are tens of thousands of podcasts out there. So how do you know what to listen to? On The Big Listen — THE broadcast about podcasts from WAMU and NPR — host Lauren Ober introduces you to podcasts you've you might not have ever heard of, and gives you the inside scoop on shows you already love. Helps you curate your playlist.

The Big Read (Financial Times podcast) Longform stories that explore and explain key themes in world news, science, and business, and discussions with FT reporters.

BlogTalkRadio. Read, for example, Authors, Consider Blog Talk Radio! (Molly Greene). Read about shows featuring books.

Bob Edwards (and Bob Edwards Weekend /a>)

Booknotes.org (C-Span's amazing archive of Brian Lamb's 800 interviews with nonfiction authors, 1989-2004, many with streaming video, all with transcripts -- searchable alphabetically or by category)

Booktalk Nation (Authors Guild's project to build a nationwide community of authors, readers, and independent booksellers). Nationwide phone-in and live online video events are intended to supplement book tours and other efforts promoting new books. Press release:Next Up: Video.

Book TV (C-SPAN2, booktv.org, top nonfiction authors and books).
Listen live online to Book TV (who's being interviewed now)
Video Library. The site is full of transcripts that may be helpful in research, or just to satisfy your curiosity (more quickly than listening)
Current Book TV schedule
C-Span In-Depth Interviews (three-hour interviews)
C-Span Series A-Z (America and the Courts, American History TV, American Presidents, etc., on through The Supreme Court, Toqueville, Washington Journal, and The White House)

The Bowery Boys (podcast about New York City history). Big archives .

The Brian Lehrer Show (WNYC Radio's daily two-hour talk news program, covering politics and life. on which Brian Lehrer synthesizes the major issues of the day and provides a conduit for analysis between his interviewees)

Bullseye with Jesse Thorn (Maximum Fun) Features interviews with brilliant creators, culture picks from favorite critics and irreverent original comedy (formerly The Sound of Young America).

Car Talk, Tom & Ray Magliozzi acting silly in Boston and answering questions about car problems (NPR)

CBC Radio podcasts (CA). Featured podcasts: The Current, Day 6, As It Happens, Atlantic Voice, Back Story, B.C. Almanac, North by Northwest, BC: The Early Edition, Because News, Calgary: The Eye Opener, Campus -- and that's just page 1.

****Charlie Rose Searchable by person, topic, or year. Categories include All, Politics, World, Entertainment, and Tech. See also the tenCollections (shows, by category, with such categories as Actors on Shakespeare, The Brain Series, The Humor Section, Nobel Laureates, The Rise of Isis, Furry Friends).

Chicago Public Radio (produces "This American Life," "Eight Forty-Eight," "Odyssey," "Schadenfreude," "Performance Space," among others)

Code Switch (NPR) News from the frontiers of race, ethnicity and culture. Code Switch podcasts

The Colbert Report (Feel the news along with Stephen Colbert, America's ballsiest pundit, with highlights and full episodes of The Colbert Report, from The Daily Show or Comedy Central)

C-SPAN
C-Span Radio online (listen online if your radio doesn't pick up the broadcast). Here is the radio schedule.
C-Span Podcasts (After Words, American Political Archive, Newsmakers, Outside the Beltway, Podcast of the Week, Q&A, Road to the White House, The Communicators, etc.)
C-SPAN TV, live (listen online)
C-SPAN2 (live, online)
C-SPAN3
C-SPAN Video Library

The Current (investigative radio news, Canadian Broadcasting Corp.)

Day 6 (CBC) with Brent Banbury (lively weekend news magazine show)

Democracy Now

The Daily Show with Jon Stewart (TV). Emmy-award-winning news parody, with edgy humor and interviews, such as this one with the Spice Girls, dripping with sarcasm.

Diane Rehm show (the current podcast)
The old, daily Diane Rehm shows (archive of past programs -- daily weekday show featuring smart conversation and civil dialogue on top news stories and new ideas)

The Dinner Party Downloud (an hour-long celebration of culture, food, and conversation with hosts Rico Gagliano and Brendan Francis Newnam designed to help you dazzle your friends at this weekend's get-together)

Embedded Hosted by Kelly McEvers, Embedded takes a story from the news and goes deep. What does it feel like for a father in El Salvador to lie to his daughter about the bodies he saw in the street that day? What does it feel like for a nurse from rural Indiana to shoot up a powerful prescription opioid?

Food Sleuth Radio (PRX, Melinda Hemmelgarn, registered dietitian and investigative nutritionist) "Helping people think beyond their plates"

Forum with Michael Krasny. KQED's live call-in program presents wide-ranging discussions of local, state, national and international issues, as well as in-depth interviews.

The Frame (KPCC). Movies, music, TV, arts and entertainment, straight from Southern California. Hosted by John Horn

Freakonomics Radio (co-produced by Marketplace™ and WNYC -- Steven D. Levitt and Stephen J. Dubner use the tools of economics to explore real-world behavior). Listen to, for example (and read about) Ten Ideas to Make Politics Less Rotten.

****Fresh Air® with Terry Gross, excellent interviews, often with novelists or musicians

The Genealogy Radio Show (Lorna Moloney, Raidió Corca Baiscinn)

Here & Now (WBUR) live midday news program with Robin Young and Jeremy Hobson. (Click here for Past Shows.

Hidden Brain (NPR, podcasts) Using science and storytelling, Hidden Brain's host Shankar Vedantam reveals the unconscious patterns that drive human behavior, the biases that shape our choices, and the triggers that direct the course of our relationships.

Hourly News Summary Five minutes of NPR news, updated hourly.

How Sound: The Backstory to Great Radio Storytelling (podcasts, produced by PRX.org and Transom.org) A bi-weekly podcast on radio storytelling produced by Rob Rosenthal for the Public Radio Exchange. From fieldwork and recording techniques to narrative and ethics, HowSound explores the ins-and-outs of radio storytelling. Archive of HowSound podcasts.

How to Do Everything (half advice show, half survival guide--how to find a date, how to find water in the desert, etc.)

HumaNature (real stories where humans and our habitat meet, produced and distributed by Wyoming Public Media)

In-Depth (video of monthly C-span program, 3 hours on the works of a single author, with Q&A from audience). See Archive of past episodes.

Indivisible (WNYC) Indivisible is public radio’s national conversation about America in a time of change (Trump's presidency).

In Our Time (A to Z archives, BBC, Melvyn Bragg and guests discussing the history of ideas)

Intelligence Squared (IQ2US.org), a U.S. radio forum for live debate and intelligent discussion (NY Times: "pointed political debate minus all the shouting) See IQ2 blog and IQ2, Past Debates

Interfaith Voices
(Maureen Fiedler brings fascinating guests and discussions to this religious news magazine, interesting even to the faithless -- conversations on a variety of topics, "promoting interfaith understanding through dialogue") Archive of past shows. "Does not preach or proselytize, and is not affiliated with any religious organization." Compelling shows

In the Author's Voice (WSIU)

Invisibilia (Latin for invisible things), Lulu Miller, Hanna Rosin, and Alix Spiegel co-host this popular NPR program about the invisible forces that control human behavior – ideas, beliefs, assumptions and thoughts. "Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently."

It's Been a Minute with Sam Sanders (NPR podcast, conversations about what's going on in the world, with deep dives on Tuesday with artists, writers, journalists, etc., and Fridays a recap of the week's news, culture etc.)

Justice. What's the right thing to do? Nearly one thousand students pack Harvard’s historic Sanders Theatre to hear Michael Sandel talk about justice, equality, democracy, and citizenship. Now you can take the same journey in moral reflection. Great TV. Click on the episode guide.

Kind World, an online experiment at WBUR in Boston, celebrated the effect random acts of kindness can have on others.

The Kojo Nnamdi Show (WAMU --live two-hour magazine program highlights news, political issues, and social trends of the day. Special regular segments, archived: Tech Tuesday, with The Computer Guys and Friday, The Politics Hour .

Latino USA (NPR), the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.

Marketplace (American Public Media -- daily, presents news on business, economics, and money)

Modern West (a monthly digest of news and cultural stories from the Mountain West, from Wyoming Public Radio)

Morning Edition (NPR). ‎Renee Montagne and Steve Inskeep provide news, analysis, commentary, and coverage of arts and sports. Stories are told through conversation as well as full reports.) Here's an archive of stories.

The Moth Radio Hour (professional and amateur storytellers, based in New York)

National Public Radio programs guide
NPR podcasting directory
alphabetical by title
by topic (for example, segments on gardeningon
by provider (radio station)

New America Now (hour-long news and culture audio magazine for and from California's ethnic communities, New American Media)

The New Yorker Radio Hour, a weekly program presented by the magazine’s editor, David Remnick, and produced by WNYC Studios and The New Yorker. (This is Episode 7, The Mayor and the Mormon Church, and David Angell). At about minute 25, Roger Angell -- pronounced Angel -- talks to David Remnick about the relationship between editors and writers, and about his writing of This Old Man. See All Episodes (on WNYC).

99% Invisible (a tiny radio show about design, architecture & the 99% invisible activity that shapes our world, designed by Roman Mars, one of Fast Company's 100 Most Creative People in 2013. Anchor show for Radiotopia

Old time Radio (archives of old radio shows, Archive.org). Browse by collection, title, subject, keywords, date, or creator.

On Being (with Krista Tippett -- conversations about the big questions at the center of human life--the human side of news and issues)

1A (podcast from NPR and WAMU) Hosted by Joshua Johnson, inspired by the First Amendment, 1A champions America's right to speak freely. News with those who make the news, great guests and topical debate. Weekday conversation framed in ways to make you think, share and engage. From NPR and WAMU. Taking over Diane Rehm's time slot, weekdays 10 to noon.

Only a Game (WBUR, NPR) Sports, NPR style, once a week. Archive.

On Point (Tom Ashbrook)

On the Media. WNYC’s weekly investigation into how the media shapes our world view. Veteran journalists Brooke Gladstone and Bob Garfield give you the tools to survive the media maelstrom. See podcast archive. For example, Print Is Back Again (3-11-16) A special hour on publishing--from Amazon’s flirtation with brick-and-mortar bookstores to wholesale suppliers shilling books by the foot as decorative objects.

Out on the Wire (Jessica Abel, an index to all the stories mentioned in her book Out on the Wire: The Storytelling Secrets of the New Masters of Radio

Participation Nation . Archived stories focus on the ways we work together, the similarities among us, the good deeds that people do. "Tell us your stories, in 100 words or less, of good deeds, constructive actions, etc." Last story dated 2012 but you can still listen online.

PBS News Hour podcasts (full show, segments, Politics Monday, Shields and Brooks, Science, Art Beat, Brief But Spectacular, Health, Making Sen$e, Supreme Court, World.

PBS TV online (WETA), streaming and PBS WEB video

Planet Money (the economy explained, NPR). Listen online or to the podcast, or read the transcript. Excellent explanations, including several long stories done for This American Life.

A Prairie Home Companion, with Garrison Keillor (American Public Media) A "loveable cornball dose of middle America" with news and views and music from Lake Wobegon, the little town where "all the women are strong, all the men are good looking, and all the children are above average"). Some News from Lake Wobegon monologues, Guy Noir, and other treasures.. Do read The Garrison Keillor You Never Knew (Cara Buckley, NY Times, 6-16-16), a story about the man and the show -- how it came to be, why it succeeded, and why it might be on its way out.

Public Radio Exchange (PRX) playlists

Q (CBC with Shad). Here's a How Marc Maron squeezes honest conversations out of people Maron and Shad discuss the roots of the wildly popular podcast, WTF with Marc Maron, and how Maron has managed to have frank, illuminating conversations with everyone from Mel Brooks to Mick Jagger.

Radio Diaries. From teenagers to octogenarians, prisoners to prison guards, bra saleswomen to lighthouse keepers. The extraordinary stories of ordinary people. Started with a Kickstarter funding campaign. Part of Radiotopia, PRX.

Radio Garden (live). Click on the globe, go anyplace in the world, and listen to what's being streamed around the world. Confused? Listen to/​or read Radio Garden Lets You Tune into a World of Global Broadcasts (Deepak Singh, Goats and Soda, NPR/​WAMU, 12-16-16)

***RadioLab . You can listen to great storytelling online as either hour-long episodes or "shorts" (podcasts). Here are some interesting (sometimes "heart-swelling") programs, which you can download or listen to online. Once in a while this comes on while I'm driving and I think I'm listening to This American Life. Found this episode on Lost and Found especially interesting. Produced by Jad Abumrad and Robert Krulwich

Radio Netherlands Worldwide (in English)

Reveal (from the Center for Investigative Reporting)

Sawbones: A Marital Tour of Misguided Medicine (another Maximum podcast). Dr. Sydnee McElroy and her husband Justin dig through the annals of medical history to uncover all the odd, weird, wrong, dumb and just gross ways we've tried to fix people over the years. Hear Sawbones archives (on podbay.fm)

***Science Friday (Ira Flatow -- great listening if you have even a remote interest in science--"Brain fun, for curious people"). This is one of those shows you listen to as you run errands on Saturday and spend half an hour sitting in a parking lot because you get caught up in a story and want to hear the ending. The good news is, if you can't wait that long, you can listen to it later at home.

Science VS (Gimlet) takes on fads, trends, and the opinionated mob to find out what’s fact, what’s not, and what’s somewhere in between.

Selected Shorts (WNYC, short fiction read by the stars of stage and screen, recorded live)

Serial a new (in Sept. 2014) series from the creators of This American Life. Serial unfolds one true story over the course of a whole season.

Snap Judgment (a themed, weekly NPR storytelling show, compelling personal stories - mixing tall tales with killer beats to produce cinematic, dramatic radio)

Sound Medicine (WFYI and Indiana University School of Medicine) explores new medical research, evaluates the latest health trends, and dispels common medical myths. Special features include oncologist Dr. Larry Cripe’s Grace Notes essays and Dr. Rich Frankel’s Patient Listening stories.

Soundprint (radio stories ranging from hard investigative to the evocative experiential documentary)

The Splendid Table (the show for people who love to eat, with Lynne Rossetto Kasper). Click here for recipes.

StarDate (Sandy Wood, runs on more than 300 radio stations--very brief broadcasts/​podcasts about astronomy and the universe)

State of the Re:Union (a series that set out to explore how a particular American city or town creates community, the ways people transcend challenging circumstances and the vital cultural narratives that give an area its uniqueness)

The State We're In (TSWI, first-person stories from around the world about how we treat each other). This weekly radio program from Radio Netherlands Worldwide, which explored human rights, wrongs, and what we do about them, has stopped producing shows. Many of the programs were still online last time we checked, including The Last Show--Our Favorites! (27 Oct 2012).

Still Buffering (real-life sisters Sydnee McElroy (Sawbones) and Rileigh Smirl as they help bridge the gap between the teenagers of yesterday and today, with "Maximum Fun" podcasts. Archives.

Storycorps (podcasts)

The Story (with Dick Gordon -- first-person stories from real people, not experts, to help us understand what's happening in the world). Special features:
The Story Salon -- e.g., The Tribesman Who Friended Me on Facebook (partner, Salon Magazine); Following the Oil (stories about oil & the environment following the BP Oil leak 2010); Good Water (stories about the ways we use, waste, and pollute water); Messages from [Little] Mogadishu (Abdi Iftin reporting on his new life as a Somali refugee); Stories of Haiti, and more.

Studio 360 (Kurt Anderson's smart guide to what’s happening in pop culture and the arts -- and the people who are creating and shaping our culture)

The Takeaway (John Hockenberry and Celeste Headlee host this national morning news program that invites listeners to be part of the American conversation)

Talk Easy with Sam Fragoso, a weekly podcast of intimate, long-form interviews with the people shaping our culture today: filmmakers, comedians, activists, politicians, authors, actors.

Talk of the Nation (NPR). Alas: After 21 Years, NPR Is Ending ‘Talk of the Nation’ (Brian Stelter, NY Times Media & Advertising, 3-19-13). The Friday version of “Talk of the Nation” — “Science Friday with Ira Flatow” — will still be distributed.

TED ED: Lessons Worth Sharing (free educational website for teachers and learners, using engaging videos to create customized lesson)

TED Radio Hour (based on riveting TEDTalks from the world's most remarkable minds)

TED Talks: Ideas Worth Spreading. Excellent speakers on fascinating topics, free to the world, on video, often or usually with transcripts. Browse themes and categories here.

Third Coast International

***This American Life (WBEZ, Ira Glass rounds up some great storytellers!). Want to pitch a story? See four sample pitches (for stories that made it onto the show). Listen to archived radio shows (podcasts, download, apps, on radio). You can explore the radio archive by date, by contributor, by location (where story takes place), or by tag .

To the Best of Our Knowledge (ttbook) (Wisconsin Public Radio)

To the Point (Warren Olney, host; news on hot-button issues, great listening)

Too Much Information (Benjamen Walker, WFMU)

Transom Podcasts archive (Transom is a showcase & workshop for New Public Radio). Listen for example to Andrew Forsthoefel's delightful Walking Across America .

Truth Be Told (KQED) What if we could get better at handling racially charged situations by breaking down our past encounters?

The Two-Way (Breaking news from NPR, image and text). See Last 'Two-Way' Post Isn't Our Last Story: A Look Back, And How To Find Us Now (Camila Domonoske, The Two-Way, 6-5-18) Work not stopping, but re-locating, to NPR News, orNational or or NPRWorld.

University of the Air (Wisconsin Public Radio). Listen to podcasts in UOA archives.

Voices of the First World War (BBC Radio 4) Dan Snow brings together the sound archive collections of the Imperial War Museums and the BBC for the first time to tell the story of World War I through the voices of those who were there.

Wait Wait . . . Don't Tell Me! Peter Sagal and Carl Kasell host the weekly NPR news quiz panel show alongside some of the best and brightest news and entertainment personalities.

WAMU-FM (this is a station, not a program--the local station at American University, in the D.C. area, which produces great programs, many of which are broadcast nationally. Its slogans: "Radio without all the noise" and "The mind is our medium.")

WITS (a live public radio show that brings world-class comedians, actors, and musicians to the stage of the Fitzgerald Theater, where host John Moe gives them and the audience the time of their lives)

WNYC (all shows) Your destination for all things public radio.

World Business Report (BBC)

World Religions 101 (Interfaith Radio)

WTF with Marc Aaron. In Episode 190 (a premium podcast--not free), Todd Hanson, one of the original writers for the Onion, tells a powerful story about depression.

The Writer's Almanac (Garrison Keillor brings poetry to the people!). See The Comfort of Consistency (Alec Glassford, The Stanford Storytelling Project, 6-6-14) "...if you embed your narratives with consistent idiosyncrasies—a song to open, a proverb to end, a constant tempo—you will create tiny traditions for your audience to hold on to, little anchors that tie their hearts to your stories."

wsRadio.com (index of all wsRadio.com shows, targeted to very specific audiences)

You Must Remember This (podcast about the secret and/​or forgotten history of Hollywood in its first century) See searchable archive.

The Best Podcasts For Book Lovers (Book Scrolling, 10-9-17)

[Go Top]

Social networks for readers

Where do you go to find something to read?
LibraryThing. A cataloging and social networking site for book lovers, which helps you create a library-quality catalog of books: books you own, books you've read, books you'd like to read, books you've lent out ... whatever grouping you'd like. Since everyone catalogs online, they also catalog together. Enter what you're reading, or your whole library--and connect with people who read what you read. Great user-powered book ratings, reviews,and recommendations.
GoodReads (a popular site for rating and commenting on books,for keeping track of what you read, and would like to read--or forming a book club, answering trivia, or collecting your favorite quotations). See How to Maximize Goodreads Giveaways (Penny Sansevieri) and How to Rock Out on Goodreads.
Shelfari (another popular site for rating and commenting on books -- a community-powered virtual bookshelf, to display your favorite books and connect to people who love to read what you love to read)
BookBub (great daily deals on free or discounted ebooks, handpicked recommendations based on your interests--my book club thanked me for this link)
Reddit /​r/​booksuggestions subreddit Good place to get recommendations based on specific authors or titles you've enjoyed, or see what people suggest in specific genres, says Alan Henry in Five Best Book Recommendation Services (Lifehacker, 5-18-14)
BookCrossing (a popular book sharing site, with some paid features, including book tagging: You register a book, get a Bookcrossing ID, use that to physically tag a book, and release it (e.g., leave it in a coffee shop or on the subway). The person who finds the book you set free can register it, so you can follow where it travels)
inReads (WETA, DC's public television affiliated, launched inRead 6-22-11, in Beta). Lets users converse about books, read reviews and get recommendations. Read (PW account here.
Scribd (pronounced "skribbed") may be the largest book club in the world--on many topics
Kobo's Reading Life. Explore. Unlock. Share.
Wattpad (an eBook community). Fiction-oriented. Read stories. Vote for your favorites. Create a library.
Bookperk. HarperCollins' site offers perks for "insiders."
Nook Friends (Barnes & Noble site for Nook readers)
BookMooch (Give books away. Get books you want.)
PaperBack Swap (a paperback book sharing service and community)
Revish (a book rating community)
Reviews of these and other niche social networking sites (Kevin Palmer, Social Media Answers)
Online Marketing Resources (excellent links)
[Go Top]