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Writers and Editors (RSS feed)

How marketers are using social media

“By a long shot, Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, with Twitter leading the pack,” writes Michael A. Stelzner in Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses , a white paper you can download free as a PDF file here. Among the findings from this study: “Men were significantly more likely to use YouTube or other video marketing than women.”

Elsewhere, in The Dark Side of Twitter, Stelzner advises how to cope with “Twitter crack” (“yes, it’s addictive”).

Click here for links to tips and tools for digital communications and marketing (blogs, podcasts, ezines, survey tools)
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