Writers and Editors


"What's in greatest demand today isn't analysis but synthesis —- seeing the big picture, crossing boundaries, and being able to combine disparate pieces into an arresting new whole."
-- Daniel Pink, A Whole New Mind

if you only have time for one clue this year, this is the one to get...

we are not seats or eyeballs or end users or consumers
we are human beings -- and our reach exceeds your grasp.

deal with it.
--from the Cluetrain Manifesto

"Stories are the language of communities."
~ Charles Garfield and others, as quoted by Stephen Denning in The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative

"'The horror of that moment,' the King went on, 'I shall never forget.'
'You will, though,' the Queen said, 'if you don't make a memorandum of it.'"
~ Lewis Carroll



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Corporate and technical communications (including speechwriting, training, and communications consulting)

Start with books by a couple of writers: Secrets of a Freelance Writer: How to Make $100,000 a Year or More by Bob Bly (now in its 3rd edition) and The Well-Fed Writer by Peter Bowerman. Be realistic about whether you are capable of doing this kind of writing, which ranges from technical writing to marketing copy — that is, whether you have the skills and whether you have the temperament for it. Personally, I am grateful to Bob Bly for letting me know years ago that I was undercharging for my services, but it takes time and experience to learn whether you are good enough to charge and earn the big bucks. Packaging seems to be important. "Independent consultant" may sound more professional than "freelance writer-editor-coach-teacher-whatever." However you get your foot in the door, the best way to succeed as a writing or editing consultant is to do a good job, so that word of mouth brings you new clients while the old ones help you pay the mortgage.

Writers tend to be introverts, happily alone with their computers, but if you are good at working with people you might consider training. If you can write a how-to manual and also play well with others, consider training, which pays well and can be satisfying. There are organizations that train trainers, including ASTD.

If you want to generate names for use in writing training manuals, mosey over to the Fiction department and check out sites that provide fake and random name generators.

WHAT'S THE DIFFERENCE BETWEEN A TECHNICAL WRITER AND A TECHNICAL COMMUNICATOR?

The Society for Technical Communications is trying to get the Department of Labor to update its definition, which so far is here for what a technical communicator does:

"Develop and design instructional and informational tools needed to assure safe, appropriate, and effective use of science and technology, intellectual property, and manufactured products and services. Combine multimedia knowledge and strong communication skills with technical expertise to educate across the entire spectrum of users’ abilities, technical experience,
and visual and auditory capabilities."

According to Maurice Martin and Richard O'Sullivan, who wrote "The Case for 'Technical Communicator,' "Technical writing is static and one-way. Technical communication is dynamic and interactive." Check out their article, a PDF file:
http://www.stc.org/PDF_Files/caseTC.pdf

“Technical writers produce content for users," says STC's Larry Kunz. "Technical communicators manage content and relationships with users.”

Why does it matter? Guess who get paid more!


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by Sarah Wernick
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