Writers and Editors (Pat McNees's blog)
RSS feed

Free online videos from Tools of Change for Publishing Conference, 2009

April 29, 2009

Tags: digital publishing, Tools of Change

The O'Reilly Tools of Change Conference explored emerging trends in digital publishing. Missed it? Click here for links to videos of interesting talks that may change your thinking about how to publish fiction and nonfiction in today's market. Titles you (more…)

What makes a video viral? The Susan Boyle phenomenon

April 25, 2009

Tags: video, viral

"One week after its post on YouTube (click here to watch it), over 37 million people watched a heartwarming viral video where a not-so-glamorous, yet charming, 47 year-old Scottish woman swept critics' hearts on 'Britain's Got Talent,' the UK's version of 'American (more…)

How marketers are using social media

April 23, 2009

Tags: social media marketing, blogs, Twitter

“By a long shot, Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, with Twitter leading the pack,” writes Michael A. Stelzner in Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses , a white paper you can download free as (more…)

Jonathan Karp puts authors center front in 12 Steps to Better Book Publishing

April 21, 2009

Tags: book publishing, authors, marketing, editing, publishing process

"We all like to believe we are essential to a book's success, but the truth is, we are a marginal factor. The author, and the book, matter most, followed by the media, booksellers and readers. We're facilitators. The most important decisions we make are at the acquisition and positioning stages. That's where sales and (more…)

Amazon policy triggers Amazonfail twitter outrage

April 13, 2009

Tags: Amazon, censorship

Amazonfail. Craig Seymour in his blogpost Is Amazon.com homophobic? Amazon.fail and you're done launched a spring 2009 controversy about which there has been MUCH Twittering. Amazon later explained (more…)

Link journalism, Google's power on the Web, and the backlash against URL shortening

April 13, 2009

Tags: link journalism, Google, URL shortening

Nicholas Carr's Rough Cuts piece, Google in the Middle -- about how, as a news aggregator, Google capitalizes on the fragmented oversupply of news and the current structure of the news business -- is part of a fascinating online dialogue about the future of Web journalism. Go next to Scott Karp's (more…)

Does Radio and Television Interview Report work? Is it worth the money?

April 10, 2009

Tags: RTIR, promotion, concussion, mild traumatic brain injury

Is RTIR worth spending money on? It depends on your topic, your budget, your marketing moxie, and whether the planets align. On Thursday, 3-19-09, Debra Sanders wrote in her blog, "I have been running ads in The Radio and Television Interview Report (RTIR) since September, and let me tell you, these are not cheap ads. (more…)

Should a freelance writer sign a work-for-hire agreement?

April 3, 2009

Tags: rights, freelance, work for hire, indemnification, all rights, copyright

The terms “work for hire” or “work made for hire” (WFH) should give writers pause. Much corporate work is done as WFH — which means the organization that pays you to do a project owns the material, period, and you have no rights beyond those to which you have mutually agreed in your contract. But not all corporate work is work for hire. (more…)

How to publicize and promote your work

April 2, 2009

Tags: publicity, promotion, press releases, pitches, virtual media training, talk shows, soundbyte

Rusty Shelton and Katie Andrews, of Phenix & Phenix Literary Publicists, were guest bloggers on Lisa Tener’s Writing Blog, where you can read several useful postings on how to publicize and promote your work:
Why Publicity Is Your New Best Friend
The Publicity 411: What to Know Before Getting Started (more…)

Is the Google Book Search Settlement Good or Bad for Writers?

April 2, 2009

Tags: Google

I'm posting links to arguments for and against the Google Book Search Settlement in a special section on my Writers and Editors website, on the page about Copyright, work for hire, and other rights issues. Writers keep asking whether to opt in or opt out of the Google Book Search Settlement. Several are opting (more…)

Twitter is like a bank account

April 2, 2009

Tags: twitter, social media, PW, book promotion

Signed up for Twitter but not sure if you have time or what to 'tweet'? “Twitter is like a bank account: you have to put in more deposits than withdrawals,” says Kelly Leonard, Hachette's director of online marketing, in an interview with PW's Charlotte Abbott. “A post about my author appearing on The Today Show is a withdrawal, (more…)

Fiftysomethings take jobs as interns

April 2, 2009

Tags: electronic media

The Today show had a story about "Fiftysomethings taking their turns as interns." The theme: Laid-off publishing professionals forgo pay to pick up Internet skills. Pros previously making six figures in traditional print outlets but unemployed because of dislocation in the industry took on internships at (more…)