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Writers and Editors (Pat McNees's blog) RSS feed

Metadata, explained, with Tweeted examples

Today, via Dublin Core, I stumbled on great explanations of the whys and wherefores of "metadata" (data about data): The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook, which starts: "One of the great mysteries among those who don't work inside Google headquarters is how a search engine decides who the cool kids are on the Internet." Read More 
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Twitter, Unhub, and SreeTips

Nothing like social networking to suck away time. Sree Sreenivasan's page on Twitter (he's one of the few people I follow) led me to UnHub Offers a Simple Way to Showcase the Online You as  Read More 
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How marketers are using social media

“By a long shot, Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, with Twitter leading the pack,” writes Michael A. Stelzner in Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses , a white paper you can download free as  Read More 
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Twitter is like a bank account

Signed up for Twitter but not sure if you have time or what to 'tweet'? “Twitter is like a bank account: you have to put in more deposits than withdrawals,” says Kelly Leonard, Hachette's director of online marketing, in an interview with PW's Charlotte Abbott. “A post about my author appearing on The Today Show is a withdrawal, Read More 
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