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Writers and Editors (Pat McNees's blog) RSS feed

Mike Shatzkin on bookselling's past, present, and future

Mike Shatzkin's predictions about what's going on in book publishing and bookselling, and his histories of the trade (from mass market paperbacks through eBooks), are both compelling and unnerving. Technology, curation, and why the era of big bookstores is coming to an end (Shatzkin Files, 6-7-11) Read More 
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Shatzkin's roadmap for book publishers' future

Publishers have to change the way they do business, because digital delivery increases supply even more than it increases demand, so prices have to go down, blogs Mike Shatzkin. He writes that "getting from today (selling content) to tomorrow (selling audiences) depends on using today’s asset to build tomorrow’s." Doing this will require using "content as bait," monetizing "the eyeballs you own," not "the copyrights you own." In A roadmap for the future: 6 suggestions for today’s publishers that many can’t follow he recommends that publishers  Read More 
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