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Writers and Editors (Pat McNees's blog) RSS feed

Free online videos from Tools of Change for Publishing Conference, 2009

The O'Reilly Tools of Change Conference explored emerging trends in digital publishing. Missed it? Click here for links to videos of interesting talks that may change your thinking about how to publish fiction and nonfiction in today's market. Titles you  Read More 
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What makes a video viral? The Susan Boyle phenomenon

"One week after its post on YouTube (click here to watch it), over 37 million people watched a heartwarming viral video where a not-so-glamorous, yet charming, 47 year-old Scottish woman swept critics' hearts on 'Britain's Got Talent,' the UK's version of 'American  Read More 
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How marketers are using social media

“By a long shot, Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, with Twitter leading the pack,” writes Michael A. Stelzner in Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses , a white paper you can download free as  Read More 
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Jonathan Karp puts authors center front in 12 Steps to Better Book Publishing

"We all like to believe we are essential to a book's success, but the truth is, we are a marginal factor. The author, and the book, matter most, followed by the media, booksellers and readers. We're facilitators. The most important decisions we make are at the acquisition and positioning stages. That's where sales and  Read More 

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Amazon policy triggers Amazonfail twitter outrage

Amazonfail. Craig Seymour in his blogpost Is Amazon.com homophobic? Amazon.fail and you're done launched a spring 2009 controversy about which there has been MUCH Twittering. Amazon later explained  Read More 
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Link journalism, Google's power on the Web, and the backlash against URL shortening

Nicholas Carr's Rough Cuts piece, Google in the Middle -- about how, as a news aggregator, Google capitalizes on the fragmented oversupply of news and the current structure of the news business -- is part of a fascinating online dialogue about the future of Web journalism. Go next to Scott Karp's  Read More 
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Does Radio and Television Interview Report work? Is it worth the money?

Is RTIR worth spending money on? It depends on your topic, your budget, your marketing moxie, and whether the planets align. On Thursday, 3-19-09, Debra Sanders wrote in her blog, "I have been running ads in The Radio and Television Interview Report (RTIR) since September, and let me tell you, these are not cheap ads. Read More 
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Should a freelance writer sign a work-for-hire agreement?

The terms “work for hire” or “work made for hire” (WFH) should give writers pause. Much corporate work is done as WFH — which means the organization that pays you to do a project owns the material, period, and you have no rights beyond those to which you have mutually agreed in your contract. But not all corporate work is work for hire.  Read More 
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How to publicize and promote your work


Rusty Shelton and Katie Andrews, of Phenix & Phenix Literary Publicists, were guest bloggers on Lisa Tener’s Writing Blog, where you can read several useful postings on how to publicize and promote your work:
Why Publicity Is Your New Best Friend
The Publicity 411: What to Know Before Getting Started Read More 
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Is the Google Book Search Settlement Good or Bad for Writers?

I'm posting links to arguments for and against the Google Book Search Settlement in a special section on my Writers and Editors website, on the page about Copyright, work for hire, and other rights issues. Writers keep asking whether to opt in or opt out of the Google Book Search Settlement. Several are opting  Read More 
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