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Metadata, explained, with Tweeted examples

November 17, 2011

Tags: metadata, Twitter, Dublin Core

Today, via Dublin Core, I stumbled on great explanations of the whys and wherefores of "metadata" (data about data): The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook, which starts: "One of the great mysteries among those who don't work inside Google headquarters is how a search engine decides who the cool kids are on the Internet." The author explains: "The words The YouTube Creator Playbook tosses around liberally in the metadata section are 'relevant' and 'compelling.' Finding the right mixture of consistency and imagination, two things that don't always go together, is one of the keys to getting a video found on YouTube." (Chris Atkinson, ReelSEO.com Online Video Marketing Guide)

I came to this via the extremely helpful twitter links of the Dublin Core Metadata Initiative.

Dublin Core also led me to an entry on medical metadata: Opposition Grows To Meaningful Use Metadata (Neil Versel, Information Week 10-19-11), a report on some healthcare organizations' reluctance to incorporate metadata into patients' electronic health records -- until there are "accepted standards for metadata tags."

Dublin Core also led me to Gaming the Archives (Jennifer Howard, Chronicle of Higher Education, 5-23-11), a story about Metadata Games, an experiment in harnessing the power of the crowd to create tags, the labels that tell researchers and search engines what's in a photograph. This game was an ingenious solution to a problem many institutions face: that they don't have the manpower to tag their photo and other archives thoroughly.

Those of you who doubt Twitter can be helpful, follow Dublin Core for a while! I consider Dublin Core a one-stop tutorial.