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Writers and Editors (Pat McNees's blog) RSS feed

The difference between marketing, publicity, and advertising

In an excellent audio interview on the Great Writers Book Marketing Series, John Kremer (author of 1001 Ways to Market Your Books)-- get the Sixth Edition) explains the difference between publicity, advertising, and marketing. Publicity is getting some form of media to do a story about you. (You may have to pay someone to help you  Read More 
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